Briefs

Why have briefs?

A brief is very important in all businesses

because it sets the guideline for the
project ahead. It outlines what the client
what's, they can be detailed or not, verbal
or documented. They also commonly legal
binding the client and the company
together.

Contractual brief

Contractual brief is where a company is hired by a client

to make a project that follows a specific set of
guidelines. It is vital that the company follow these
guidelines because if not it will be a breach of contract
and can result in them being sued by the clients.

Positive: Its very useful for the company because the

brief will go into a lot of detail and be very specific
Negative: For the same reason it is very specific
meaning if the company doesnt agree with some of the
brief they still have to do it otherwise the clients may
take legal action.

Negotiated

This brief will typically be sent to more than one

company and the client will allow them to
change parts of the brief if they feel the need to
for different companies qualities.

Positive: the company is given more creative

licence allow them to change parts if they need
to. this can result in a more successful outcome
Negatives: It can take a lot long because of the
negotiating. The company can try and change
features the client doesnt feels needs to be.

Formal

This brief is given to a company by a client telling them

what product they want to be made. The information
given is kept to a minimal. Negotiations will be made to
outline specifics but this may not be legally binding.

Positive: The client is open to negotiation allow the

company to have room to change stuff if the client
allows
Negative: Because of the lack of information it may be
hard for the company to create the product to the clients
standard. Also as it may not be legally binding there may
be problems with finances and breech of contract

Informal briefs
Informal briefs are not documented and a
usually just a verbal discussion between the
client and the company talking abut the
requirements and standards
Positive: There is a lot of verbal communication
so the company will exactly understand what the
client is wanting to create.
Negative: As there is no written document this
means nothing is legally binding or specific. The
employee could not get paid and deadlines could
be missed

Commission Brief

This is when a larger company hires a smaller

independent company to make the product.
The once its done they pay the independent
company and use the product themselves.

Positive: It allows the Bigger company to not

have to do a lot of the hard work. Also they
will still get a income.
Negative: The independent company has the
short straw, they have to do a lot of work for
not a lot of money

Tender Brief

This brief is where the client will post a brief and instead of find a
company, companies will come to them and pitch there ideas. This
allows the client to chose there favourite and best suited for their
project.

Positive: The client is aloud to look at a wide range of different

ideas and is allowed to chose there favourite to create the best
standard.
Negative: It is a big gabble for the companies as they can waste a
lot of time and money try to get the job and still be turned down.

Competition Brief

This brief is quite self-explanatory. A client will

set a brief open to any companies, witch ever
meets the brief the best and is overall better
wins and has there product published and may
even be paid.

Positive: The client can get a incredibly wide

range of ideas and may not even have to pay
any money towards it.
Negative: Companies can lose out on a lot of
money and time if there are not chosen. They
may have lost jobs in the processes