Prepared
By--
MERCHANDISE
MANAGEMENT
Merchandising, Basis of retail merchandising.
Visual Merchandising.
Merchandising,
Basis of retail
Product and merchandising management is key
merchandising,
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§
Define Merchandising as “The
analysis, planning, acquisition,
handling and control of
merchandise investments of a
retail operation.”
Merchandise to be carried
Merchandising
Organization
function
Structure
Types of store
The merchandiser to be carried by a
retailer largely determines the
responsibilities of the merchandiser.
BUILDIN
G LOCATIO
Health ARCHITE N Access
CTURE
Display
space STORE
DESIGN
STORE
THEME
Target
Merchandi
custome
se Mix
rs
Exterior Store Design &
Interior Design
Exterior
Location
Parking
Ease of access
The building architecture
Health and safety standards
Store windows, lighting
Interior
Fixtures
Visual merchandising
“Can be termed as the orderly, systematic,
logical and intelligent way of putting stock on
the floor”
Color Dominance.
Coordinated Presentation.
Presentation by price.
1818
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THANK YOU
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