PGDM Session (2013-15)

Trimester -3

B-Plan on: DJ

Presented By:

Manish Bhagat
Ankit Tripathi
Atish Verma
Renuka Lonkar
Swati Sharma

Contents :Idea generation

Idea screening
Vision, Mission & Goal
Perceptual mapping
STP
Competitor analysis
Budget
Organizational structure

Mess cum Canteen

Mobile Soda Van
Home delivery of Medicines
Disc Jockey

 Mission: The Company will become profitable

through DJing various events, playing remix, making
records & more. All members will represent our core
values, integrity, trend, respect.
Vision: The vision is to become a famous DJ across
the world and top hip-hop legend.
Goal: We promise to work with you and for you, from

your first call to your last dance.

High price
Jitendra
Raju

Low competition

High competition

We

Low price

Good quality
Raju
We
Low price

High price

Jitendra

Bad quality

STP
Age
0-16

33-48

17-32

48+

Target : - Age from 17-32 & 33-48

Social class :Middle /Upper class
Middle/Upper
Class

High Class

Low Class

Urban

Sub urban

Rural

DANCE PE CHANCE MARLE

Competitor Analysis: - Porter five forces of model

Threat of Substitutes:
Low
Only 1 substitute
Loud speaker

Threat of New Entrants:

Low
Competition is High

Rivalry among
Competitors: High
Investment is low
Less no. of customers
Bargaining power of
Suppliers: Low
High competition
Less no. of customers

Bargaining power of
Buyers: Medium
Service is not expensive

Our sERVICES

Competitor sERVICES

For 12 hours

Time limit is 2 a.m.

Good Sound quality

Low sound quality

Price(MAARS) 2000

Price {Raju} 5000

{Jitendra} 3500

Festivals

Birthday
Parties

Freshers &
Farewell

Other Celebrations

Fixed Cost
D.J . Rs. 60000

Variable Cost
Table Rent
D.J. charges
Electricity
Transportation

Rs.20
Rs.100
Rs.100
Rs.400 (Exceptional)

Annual revenue = Rent amount * No. of Parties

= 2000 * 37
= Rs.74000
Variable expenses = Electric expenses + DJing expense
+table rent
= 3700 + 3700 + 740
= Rs.8140
Income after variable expense = 74000 - 8140
= Rs.65860
EBITDA = Rs.65860

EBITDA
= Rs.65860
Less depreciation
= 65860- 6000(10% of 60000)
EBIT
= Rs.59860
Earning before tax(EBT) = 59860Rs -INTEREST
= 59860-0
= Rs.59860
Profit after tax(Tax)
= 59860-tax
= 59860-0
= Rs.59860

Marketing

Atish Verma &

SWATI SHARMA

Finance

Renuka & Ankit

Tripathi

Maintenance

Manish Bhagat

Maintenance

MAARS DJ is a Partnership Firm of 5 partners

contributing differently towards the firm. So, the
profit and loss will be distributed according to their
contribution.

Manish Kumar
Ankit Tripathi
Atish Verma
Renuka Lonkar
Swati Sharma