Qualification
Assessor name
Narinder Pangli
Date of Issue
Completion date
Submitted on
Assignment title
Student No.
Marketing in Hospitality
Learning
Outcome
Learning
outcome
Assessment
criteria
Task
No.
LO1
Understand
the concepts
of marketing in
a services
industry
context
1.1
1a)
1.3
1b)
1.4
1b)
LO2
Understand
the role of the
marketing mix
1.2
2.1
2.2
LO3
Be able to use
the
promotional
3.1
3.2
Evidence
(Page no)
1a)
2
3
4 a)
4 a)
1
mix
3.3
LO4
Understand
the marketing
cycle in a
services
industry
environment.
4.1
4.2
4.3
4.4
a services industry
operation
analyse the role that sales
promotion and public
relations play in promotional
efforts
discuss the relevance of market
research to services
industry operations
undertake market research for
an appropriate product
or service
analyse the suitability of different
media for marketing
an appropriate product or
service
evaluate the implementation of
the marketing plan for
an appropriate product or
service
4 b)
5 b)
5 a)
5 a)
5 c)
Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully
acknowledged.
Student Signature:
Date:
In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT and
DISTINCTION grades.
Grade Descriptor
Indicative characteristic/s
Contextualisation
TASK 1, 2 and 3
TASKS)
Assignment Brief
Unit Number and title
Qualification
Start Date
Deadline
Assessor
Narinder Pangli
Assignment title
Marketing in Hospitality
Purpose of this assignment
This unit enables learners to understand the concepts of marketing, the role of the marketing
mix, the marketing cycle, and gain skills in using the promotional mix.
You will achieve this by analysing the below case study:
The National Trust www.nationaltrust.org.uk
What do the words National Trust mean to you? Historic houses? Gardens? An organisation
that older people join? All of these are accurate, but they reflect only a small part of what the
National Trust is and does. What you might not know is that the Trusts responsibilities
include over 350 historic houses, 255,000 hectares of land including gardens, mills, coastline,
forests, farmland, moorland, islands, castles, nature reserves, villages, pubs and even a
goldmine! The National Trust is a registered charity that looks after special places. It has over
4 million members and every year welcomes around 19 million visitors to its properties and
special places, which are open to everyone. As a not-for-profit organisation managed by a
small Board of Trustees, it is completely independent of government. Its funding is generated
entirely from membership fees, donations, legacies and revenue raised from its commercial
activities such as its National Trust shops and catering business.
The Trust attracts customers of different types, young and old, including families, history
lovers and nature lovers. Its mission is to grow the nations love of special places Forever, for
everyone, so it aims to inspire as many people as possible in many different ways. These
might include themed events to celebrate the UKs history, guided walks across its estates
and countryside to discover wildlife, open-air performances of Shakespeare and music
festivals or firework displays. Its properties regularly appear in film sets, such as in the recent
Sherlock Holmes and Harry Potter films. However, its interests extend far beyond just bricks
and mortar. Much of the Trusts work reflects its interest in getting people outdoors and closer
to nature, as well as wider global and environmental issues, such as increasing energy
efficiency, recycling and sustainability.
The National Trust aims to increase membership by 25% to five million by 2020. To do this, it
is adopting a strategy of Going local. This aims to ensure the Trust can respond quickly to
local issues on the ground and get more people involved as members, volunteers or
employees. It will also put the Trust at the heart of communities so that everyone in the UK
5
Evidence
Checklist
Task 1
Summary of evidence
Task 2
Task 3
Task 4
Task5
Evidence presented
Important
Plagiarism, collusion and non-compliance with assessment regulations are offences
under the awarding body regulations and where suspected will be thoroughly
investigated under official procedures.
Penalties may be imposed depending on the severity of the offence, as per the
awarding body guidance.
Appropriate citations of source documents are essential when presenting
written/word processed work and it is crucial that you quote the books,
journals, websites etc. that you used whilst you carried out desk research.
Achievement Summary
Qualification
Unit Number
and title
Student Name
Assessor
Pearson BTEC Level 4 HND
Name
Diploma in Hospitality
Management
Y/601/1793- Unit 8 Marketing in Hospitality
Narinder Pangli
Student No.
Criteria
Reference
LO1
1.1
1.2
1.3
1.4
LO2
2.1
2.2
LO3
3.1
3.2
3.3
LO4
4.1
4.2
4.3
4.4
Achieved?
(tick)
Grade Descriptor
M3 Present and
communicate appropriate
findings
D3 Demonstrate
convergent/lateral and
creative thinking
Achieved?
(tick)
10
Assignment Feedback
Action Plan
Summative feedback
11
Assessor
Signature
Date
Student
Signature
Date
12