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A STUDY ON CUSTOMER SATISFICATION TOWARS

BAJAJ PULSAR WITH REFERENCE TO


SATHYAMANGALAM
1. Name:
2. Address:
3. Sex
a. Male

b. Female

4. Age
a. Below25
c. 36-45

b.26-35
d.46&above

5. Educational Qualifications

6.

a. Below SSLC

b. HSC

c. UG Degree

d. PG & Above

Marital Status
a. Married

b. Unmarried

7. Annual income
a. Below 50000
8.

b. 50001-100000

c. Above100000

How many years are using the bajaj pulsar?


a. 1-2yrs

b. 2-4yrs

c. Above 5yrs

9. Why did you purchase the Bajaj pulsar?


a. Brand name

b. Price economy

d. Easy handling

e. Speed

c. Fuel economy

10. Who initiated you to purchase Bajaj pulsar?


a. Friends

b. Advertisement

d. Newspapers

e. Relatives

c. Trade journals

11. What is your expectation when you purchase Bajaj pulsar?

12.

a. Easy handling

b. Super performance

d. Safety

e. New model

Did the vehicle meet your expectation?


a. Yes

b. No

c. Comfort ability

13. What is the purpose to purchase this vehicle?

14.

a. Office use

b. Business

c. College

d. Personal use

Mention your pervious mode of transport?


a. Moped

15.

b. Motor cycle

What you feel about the after sales service?


a. Highly satisfied

b. Satisfied

d. Dissatisfied

e. Highly dissatisfied

16. Are you satisfied with the quality of free service


a. Yes
17.

b. No
b. Others
b. No

Please specify the mode of purchase?


a. Cash

20.

provided?

Is the spare parts of Bajaj pulsar easily available?


a. Yes

19.

c. Neutral

Where you service your vehicle?


a. Dealer

18.

c. Other (specify)

b. Hire

What is the normal speed when you drive Bajaj


pulsar..kms/hr

21.

How many kilometers do you travel per day


..kms/day

22.

State your opinion about the price of the vehicle?


a. Hs

23.

b. Ds

How many kilometers do Bajaj pulsar gives /liter of petrol


. kms/liter

24.

Do you face any problems with Bajaj pulsar?


a. Yes

b. No

if yes specify the problem you face.


25. Will you recommend others to purchase Bajaj pulsar?
a. Yes

b. No

26.

SNO

Factors influencing to buy Bajaj pulsar

PARTICULARS

1.
2.
3.
4.

Initial Pick-Up
Pick-Up After Kms
Appearance
Electrical& Fitting

5.

Painting& Finishing

6.
7.

Break Efficiency
Mileage

8.
9.
10.

Road Grip
Design
Balance

HIGHLYSATISFIED

SATISFIED

NEUTRAL

DISSATISFIED

HIGHLY DIS
SATISFIED