Questioners

For the requirement of Marketing Research (MKT-414) Course, our group is currently doing
research work to find out the factors which influence consumer evaluation of Mobile phone.
We humbly request you to contribute our survey by giving the necessary information. We
assure you that your provided data will be used only for academic purposes and this
question paper will be destroyed after inputting the information into computer.
Do you use Mobile Phone?

Yes
No

If no, please return this questionnaire.

Statements

1.Quality is an important factor to me while

evaluating mobile phone.
2. Price always matters while I intend to buy
a mobile phone.
3.I consider brand image as an important
factor for evaluating mobile phone.
4.Multimedia function is an important factor
to me for evaluating mobile phone.
5.Country of origin is important to me while
evaluating mobile phone.
6.Whenever I want to buy a mobile phone I
always consider high quality.
7.Whenever I want to buy a mobile phone I
do not consider high quality.
8. High quality is always important to me.
9. High quality is not important to me.
10. I always try to avoid low quality product.
11. I always prefer high priced mobile phone.
12. I do not consider low priced mobile
phone.
13. High price helps me to express my
status.

Strong
ly
Agree
(5)

Agre
e (4)

Neutral
(3)

Disagre
e
(2)

Strongly
Disagree(
1)

14. I consider price as an indicator of

prestige.

Statements

15. I do not consider price as an indicator of

prestige.
16. I try to consider high brand image mobile
phone.
17. Low brand image is unfavorable to me.
18. I prefer known brands.
19. I feel prestigious by using known brands.
20. Brand image gives me social recognition.
21. I always try to consider mobile phone
which has multimedia function.
22. I do not consider mobile phone which has
multimedia function.
23. More multimedia function increases my
likelihood.
24. Less multimedia function increases my
likelihood.
25. Country of origin is important to me.
26. I try to buy renowned countrys product
27. My perception of product standards
changes with country of origin.
28. Country of origin gives me cue of product
standards.

Strong
ly
Agree
(5)

Agre
e (4)

Neutral
(3)

Disagre
e(2)

Strongly
Disagree(
1)

Demographic Informations
Q14. Gender

Male

Female

Q15. Age

Below 18 yrs.

Above 18 yrs. to 23 yrs.

From 23 yrs. to 30 yrs.

From 30 yrs. to 40 yrs.

From 40 yrs. and above

Q16. Average monthly income-

Above 1, 00,000 tk.

75,000 to 1, 00,000 tk.

50,000 to 75,000 tk.

Less than 50,000 tk.

Q17. Occupation

Student

Govt. Employee

Private Employee

Business

Others