Survey on Brand Preferences of two wheelers among Students

I am Manish Khanal Term IV student of ACE Institute of Management. This questionnaire

is prepared for the partial fulfillment of MBA course of Business Research and
Methodology.
Please Tick (

) for each criteria from the following.

Q.1. Select your age group

1.
2.
3.
4.

16-19
20-23
24-26
27 and above

Q.2.Your permanent Address

1. Kathmandu Valley
2. Outside Kathmandu Valley
Q.3. Which type of two wheelers you prefer most?
1. Motorbike
2. Scooter
3. Moped
Q.4.Tick the name of the motorbike you are using currently?
1. Pulsar (Bajaj)
2. Unicorn (Honda)
3. Extreme (Hero)
4. FZ (Yamaha)
5. Pleasure(Hero)
6. Dio(Honda)
7. Scooty pep(TVS)
8. Rodeo(Mahindra)
9. Access(Suzuki)
10. Shine(Honda)
11. Other (please specify.)
Q.5. How many years have you been using your motorbike?
1. 1 year
2. 2 year
1

3. 3 year
4. More than 3 years
Q.6 What attribute of the motorbike did you like the most?
1.
2.
3.
4.
5.

Pick-up
Resale value
Mileage/ Fuel efficiency
Driving comfort
Out look

Q.7.What external factor influenced you to buy the motorbike?

1.
2.
3.
4.

Advertisement
Brand
Media
Others specify (..)

Q.8.Which Company Model do you prefer the most?

1.
2.
3.
4.
5.
6.
7.

Bajaj
Hero
Honda
Yamaha
TVS
Suzuki
Mahindra

Q.9. From the motorbike you are using currently, please tick as per the factors given below:
Features

Strongly
Agree(1)

Agree(2)

Neutral(3)

Disagree(4) Strongly
Disagree(5)

I am satisfied with the

longitivity
I am satisfied with the
price
I am satisfied with the
looks
I am satisfied with the
mileage and performance
I am satisfied with the
after sales services
2