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RENCANA BISNIS

Rencana bisnis adalah merupakan pernyataan tertulis mengenai


sasaran dan tujuan bisnis sebuah institusi. Sebuah rencana bisnis yang
baik hendaknya berisi hal-hal sebagai berikut:
1. RINGKASAN EKSEKUTIF (EXECUTIVE SUMMARY)
Ditulis paling akhir, berisi ringkasan paparan seluruh isi rencana
bisnis agar pembaca dapat mendapatkan gambaran singkat.
2. LATAR BELAKANG RUMAH SAKIT (HOSPITAL BACKGROUND)
2.1.
2.2.
2.3.
2.4.
2.5.
2.6.
2.7.

Pernyataan Visi RS (Hospital Vision Statement)


Pernyataan Misi RS (Hospital Vision Statement)
Pernyataan Nilai Inti RS (Hospital Core Values Statement)
Pernyataan Tujuan RS (Hospital Goals Statemen)
Sejarah RS (Hospital History)
Informasi Stakeholder RS (Stakeholder Information)
Struktur Organisasi RS (Organization Structure)

3. ANALISA SITUASI (SITUATION ANALYSIS)


3.1 Produk dan Jasa Rumah Sakit (Hospital Product and Services)
3.1.1 Fitur (Features)
3.1.2 Manfaat (Benefit)
3.1.3 Keunikan (Unique Selling Proposition)
3.1.4 Potensi Pengembangan Produk
3.2 Gambaran Pasar (Market Overview)
3.2.1 Geografi Pasar (Market Geographic)
Area Pemasaran
Penyebaran Wilayah
3.2.2 Demograsi Pasar (Market Demographic)
Populasi
Struktur Umur
Tingkat Pendidikan
Tingkat Pendapatan
3.2.3 Psikografi Pasar (Market Psychographic)
Adat Istiadat
Kebiasaan
Kondisi Psikologis
3.2.4 Kebutuhan Pasar (Market Needs)
Kebutuhan Produk

Kebutuhan Layanan
Kebutuhan Fasilitas
3.2.5 Kecenderungan Pasar (Market Trends)
3.2.6 Pertumbuhan Pasar (Market Growth)
3.3 Analisa
3.3.1
3.3.2
3.3.3
3.3.4

Situasi Internal (Internal Situation Analysis)


Threats (Ancaman)
Opportunity (Kesempatan)
Weakness (Kelemahan)
Strength (Kekuatan)

3.4 Analisa Situasi Eksternal (Eksternal Situation Analysis)


3.4.1 Political/Legal Segment (Politik/Legal)
Peraturan/Perundang-undangan Kesehatan
Peraturan Perpajakan
Peraturan Tenaga Kerja
Hubungan Pusat Daerah
Kondisi Politik
3.4.2 Economy Segment (Ekonomi)
Tingkat Inflasi
Tingkat Suku Bunga
Surplus dan Defisit Perdagangan
Surplus dan Defisit Anggaran
Pendapatan Per Kapita (GDP)
3.4.3 Sociocultural Segment (Sosio Kultural)
Kondisi Sosial Budaya
Persepsi Budaya Masyarakat
Pengaruh Kehidupan Beragama
Pengaruh Gender
3.4.4 Technologycal Segment (Teknologi)
Inovasi Produk RS
Inovasi Layanan RS
Inovasi Proses Operasional RS
Inovasi Teknologi RS
Teknologi Informasi dan Komunikasi
Teknologi Kesehatan
3.5

Analisa Kompetisi (Competition Analysis)


3.5.1 Threats of New Entrants
Barrier to Entry
Expected Retaliations
Entry Deterring Price
3.5.2 Bargaining Power of Suppliers

Suppliers Domination
Product Substitution
High Switching Cost
3.5.3 Bargaining Power of Buyers
Low Switching Cost
Undifferentiated or Un-standard Product
High portion purchase
3.5.4 Threats of Substitute Products
Price Performance Trade-off
High Profit Industrial Product
3.5.5 Intensity of Rivalry
Numerous/Balanced Competitors
Slow Industry Growth
High Economy Industry
3.6 Analisa
Keuangan
Fundamental
(Fundamental
Financial
Analysis)
3.6.1 Current Asset (Kepemilikan Aset)
3.6.2 Current Liabilities (Beban Keuangan)
3.6.3 Capital Expanditure (Neraca Pengeluaran)
3.6.4 EBITDA (Neraca Pendapatan Bersih)
3.6.5 Opening and Carry Forward Balance
3.6.6 Profit and Loss Statement (Laporan Untung Rugi)
3.7 Isu Kritical (Critical Issues)
4. STRATEGI BISNIS (BUSINESS STRATEGY)
4.1

Sasaran Bisnis (Business Objectives)


4.1.1 Sasaran Pemasaran (Marketing Objectives)
4.1.2 Sasaran Keuangan (Financial Objectives)
4.1.3 Sasaran Operasional (Operasional Objectives)

4.2

Strategi Pemasaran
4.2.1 Segmentation
4.2.2 Targeting
4.2.3 Positioning
4.2.4 Marketing Mix

4.3

Strategi Keuangan
4.3.1 Capital Adjustment
4.3.2 Financing and Re-Financing
4.3.3 Financial Efficiency
4.3.4 Loan Restructuring and Repayment

4.4

Strategi Operasional
4.4.1 Strategic Business Unit Establishment
4.4.2 Customer Relationship Management
4.4.3 Medical Operation
4.4.4 Medical Support Operation
4.4.5 Risk Management
4.4.6 Administration Management
4.4.7 Human Resource Management
4.4.8 Housekeeping Management

5. PROYEKSI KEUANGAN (FINANCIAL PROJECTION)


5.1

Income Forecast
5.1.1 Breakdown Forecast Per Strategic Business Unit
5.1.2 Breakdown Forecast Per Segment
5.1.3 Breakdown Forecast Per Area

5.2

Expense Forecast
5.2.1 Breakdown Forecast Per Strategic Business Unit
5.2.2 Breakdown Forecast Per Segment
5.2.3 Breakdown Forecast Per Area

5.3

Profit and Loss Forecast


5.3.1 Break Even Analysis
5.3.2 Possibility of Financial Loss

6. CONTROL AND AUDIT


6.1 Control
6.1.1
6.1.2

6.2 Audit
6.2.1
6.2.2
6.2.3

Corporate Level
Balanced Score Card
Strategic Business Unit Level
Key Performance Indicator
Performance Score Card
Internal Process & Procedures Audit
Internal Financial Audit
Information Systems Audit

6.3 Contingency Planning


6.3.1
Business Recovery Plan
6.3.2
Business Turnaround Plan