BTEC Business Studies Level 3

Unit 10: Market Research

Case Study: Beths Beanz (1)

Beths Beanz produces and markets baked beans products mainly to students (16-25
year olds). The organisation feels that they need to develop and market new beans
targeted at a different demographic: 25-45 year old main shopper. They are going to
survey 5000 main shoppers to find out possible flavours/varieties, price points and
names for the products. They have purchased from a market research agency a detailed
report on the future trends in the canned goods market. They plan to run a number of
focus groups around the country to find out the views of the target group.
Question 1:
Which parts of this case study are referring to primary research?
Question 2:
Which parts are referring to secondary research?
Question 3:
What is a focus group?
Question 4:
What other forms of primary research could Beths Beanz use in their market research?

Unit 10 Market ResearchBTEC Business Studies Level 3