Anda di halaman 1dari 3

Daftar Pustaka

Aaker, D. 1991. Managing Brand Equity. New York : The Free Prees McMilan
Inc
Arikinto, Sohorsimi.
Jakarta

2002. Metedologi Penelitian Penerbit PT. Rinda Cipta.

Azwar, S. (2009) Riabilitas dan Validitas Yogyakarta : Pustaka Pelajar


Barker, Tansu A. 199 Benchmark of Success Full Sales Force Performence
Conadian Journal of Administrative Serence, D.95-104
Bandixen, Mika T. (1993) Adverdising Effacts and Effectivenes Eutopean
Journal of Marketing Vol. 27 No. 10 Page. 19 32
Cravens, dkk (1998), Pemasaran Strategi Jilid 2, Edisi 4. Penerbit Erlangga
Chow, S. & Holden, R (1997) Toward an understandring of loya Hy ; The
Moderoting role of trust, journal of managerial issner, 9 (3) 275 298
Deiney, P and Cannon, J.P. 1997. An Examination of The Nature of Trust in
Buyyer-Seller Relationshop . Journal of Marketing, Vol. 54.
Deni Kurniawan, (2008). Regresi Linier (Online). Tersedia : http : //gesaffiles.wordpress. com / 2008/II/Regresi-linier-Sederhana.Pdf (30 Maret
2010)
Dharmmesta, B.S. 1999. Loyalitas Pelanggan : Sebuah Kajian
Konseptualsebagai Panduan bagi Peneliti. Jurnal Ekonomi dan Bisnis
Indonesia, Vol 14 (3) 73 88.
Dony, P and Cannon, J.P. 1997. An Examination of The Nature of Trust in
Buyyer-Seller Relationship. Journal of Marketing, Vol. 54
Dunn, Waston S. & Amold M. Larbon, Advertising : its folo in modern marketing
(Jaron : Hol dsward, 1982)
Eka, Rita dan A.R. Saliman, 2001. Periklanan Yang Efektif, Jurnal Ekonomi
Perusahaan, Juli
Ellis, dkk 1993. Sales Force Quality A Framework For Improvement. Journal of
Business and Industrial Marketing, Vol. 8 No. 3

Ferdinand, A. 2006. Sturctural Equation Modelling dalam Penelitian Manajemen.


Semarang BP Undip
Ghozali, Imam. 2006. Aplikasi Naisis Multivariate dengna Program SPPS,
Semarang : BP Undip Semarang
Griffin, J. 2005. Customer Loualty: Menumbuhkan dan Mempertahankan
Kesatiann Pelanggan. Alih Bahasa : Dwi Kartini Yahya. Jakarta : PT.
Erlangga.
Hadi, S (2006). Metodology Research Jilid I, II, II. Yogyakarta : Audi Offset
Howkins, D.I., Best, R.J, Conney, R.A. 1998. Consumer Behavior, Burlding
Marketing Strategy. New York : Mc Grow Tall.
Ismarrhmini, U dan Brotoharsojo, H. 2005. Pengaruh Kepribadian dan Citra
Merek terhadap Loualitas Merek. Psikologi Ekonomi dan Konsumen.
Jakarta : PIO Fakultas Psikologi IU.
Kopalle, P.K and Lehman, R.S. 1995. The Effect of Andverised and Observed
Quality on Expections About New Prodct Quality. Jurnal of Marketing
Research, 32 (Augustu) : 280 290
Kotler, P. 2006. Marketing Management : Analysis, Palnning, Implementation,
and Control. 9th Edition. New Jersey ; Printice Hall, Inc.
Kotler dan Amstrong, (2004) Prinsip prinsip Marketing, Edisi Ketujuh, Penerbit
Salemba Empat, Jakarta.
Kristina, A.S. 2005. Analisis Pengaruh Kepercayaan Pengelola Apotik terhadap
Pemasok maupun Tenaga Penjual dalam Membangun Kesetiaan Melali
Kepuasan Pengelola Apotik terhadap Pemasok. Jurnal Sains Pemasaran
Indonesia, Vol.IV (3) : Desember
Kumar,
S.
Ramesh.
2002.
Brand
loyalty
as
a
(www.hdunnet.com/thehidu/thsrip, diakses tanggal 10 2004).

strategy,

Lamb, C.W dan Hair, J.F. 2001. Pemasaran. Jakarta : Salemba Empat
Liu, A.H. and Leach, M.P. 2001. Developing Loyal Customer with Value Adding
Sales Force : Examining Customer Satisfaction and Perceived Credibility
of ConsultativeSalespeople. Journal of Persnal Selling and Sales
Management, Vol. 21
Mowen, J.C dan Minor, M. 2002. Perilaku Konsumen. Jilid 2. Ali Bahasa : Dwi
Karting Yahya. Jakarta : PT. Erlangga

Palilati, A 2007. Pengaruh Nilai Pelanggaran dan Kepuasan terhadap Loyalitas


Nasabah Tabungan Perbankan di Sulawesi Selatan. Jurnal Manajemen
dan Kewrausahaan, Vol. 9 (1), Maret : 73 81.
Payne, A. 2005. The Essance Of Service Marketing :
Penerjemah : Tjiptono, F. Yogyakarta : Andi Offiset.

Pemasaran Jasa.

Pater, J.P. dan Olson, J.C. 1999. Consumer Behavior : Perilaku Konsumen dan
Strategi Pemasaran, Jilid 2. Alih Bahasa : Damos Sihombing dan Pater
Remy Yossi Pasla. Jakarta : PT. Erlanga.
Purwani, K. Dan Dharmmesta, B.S. 2002. Perilaku Beralih Merek Konsmen
dalam Pembelian Produk Otomatif. Jurnal Ekonomi dan Bisnis
Indonesia, Vol. 17 (3), h.288-303
Rentz, et al. 2002. A Measuren of Selling Skill : Scale Development and
Validation. Journal of Personal Selling and Sales Management, Vol.
XXII (1), Winter : 13 21
Sekaran, U. 200. Research Method for Business : A Skill-Building Approach.
Third Edition. New York : John Wiley and Sons, Inc
Shepherd, C.D. 1998. Service Quality and The Sales Force : A Tools for
Competitive Advantage. Journal of Personal Selling and Sales
Management, 3 (summer) : 73 : 82.
Tellis, Gef and., I (1998). Adversing and Sales Promotion Strategy, New Jersy ;
Prentice Hall.
Thamrin, S.D. 2003. Studi Mangenai Proses Adopsi Pasca Masa Tayang Iklan
Produk Xon-Ce di Surabaya. Jurnal Sain Pemasaran Indonesia, Vol. 11
(2), September
Tjiptono, F. 2004. Manajemen Kualitas Jasa : Teori dan Praktik. Yogyakarga :
Andi Offset.

Anda mungkin juga menyukai