Kansei Engineering

Procedure
Survey of customers

Analysis of Collected Data

Relational Rules

Kansei Engineering System

Kansei Engineering Procedure

Survey of
customers

Analysis of
Collected Data

Describe product cust. uses words w/ positf or negative attitude

Kansei on psychophysiological fields: EEG, EMG, ECG, HR measurement to find which
ergonomic factors fit the cust. feeling and demand
Important to select the best method leading to the most useful outcome (designing)
Kansei engineering uses both psychological and psychophysiological

Collected and evaluated using semantic differential scale.

These data analyzed by multivariate statistical analysis
Quantification Theory I, II, III, IV are data analysis tools for treating data

Kansei Engineering Procedure (cont..)

Relational
Rules

Kansei
Engineering
System

Needed for making an appropriate design based on the customers kansei.

Using Quantification Theory Type I
Can be revealed by genetic algorithm, able to construct decision tree leading to the
design and by rough set theory, which is able to group interrelatonal factor with reference
to the new product design

Kansei Engineering System (KES)

Implies a computerized system that has database of word processing, knowledge
rules, image construction, and an inference engine.
Cust. Inputs her/his kansei into the system, it displays a candidate design as the
calculated through expert system
Useful as suggestion for cust. select a product that best fits her/his feelings

Hybrid KES
Cust. Inputs some kansei words into system -> produce a candidate design
Cath an idea and input it into the system
The system used to assess the kansei score

VKES (Virtual KES)

Combines KES and virtual-reality technology
KES: translate kansei -> design
Virtual reality system provides the cust. With the virtual experience
This system supports the cust. decision making very efficientlty