Karlee Ricks

357 N Hayworth Avenue Los Angeles, CA 90048

Phone: (530) 262-4472; Email: karlee.ricks@gmail.com

WORK EXPERIENCE
Bread & Butter Public Relations, Assistant Account Executive and Account Executive

October 2013 Present

Los Angeles, California
Acted as the account lead for 5 to 7 accounts maintaining a strong relationship and managing client expectations and
ensuring that tasks were completed.
Established relationships with high-level local, regional and nation media to deliver press that was important to clients.
Managed an Assistant Account Executive on all accounts ensuring that tasks were completed on time and public relations
skills were strengthened.
Created and wrote effective pitches to secure coverage and placements that met client objectives.
J Public Relations, Intern
February 2013 - June 2013
San Diego, California
Wrote compelling press releases, media alerts, calendar announcements and newsletters for numerous hospitality and
lifestyle clients.
Updated clients social media accounts to increase their visibility on web-based outlets.
Pitched to local and national media for a variety of clients to secure quality placements by developing relationships with
contacts.
Developed monthly analysis reports, calculating the ad value and estimated impressions and circulations for various
media outlets.
StayClassy, Intern and Customer Success Representative
May 2012 -February 2013
San Diego, CA
Managed 5-10 client portfolios, addressing their questions and concerns dealing with website management.
Helped devise precise and creative plans to increase online donations and presence.
Assisted in the planning of the 4th Annual CLASSY Awards and the 1st CLASSY Collaborative, which hosted
over 1,500 attendees.
Compiled a list of over 300 local and national media, writers, and nonprofit organizations to attend the events.
Ensured success during all aspects of the events, including attendee recognition, managing food and beverage,
and assisting in backstage operations.
Make-A-Wish Foundation of San Diego, Development Intern
August 2011 December 2011
San Diego, California
Assisted in the planning of Make-A-Wish fundraising events to help strategically increase donations.
Assisted in the backstage production and management of the 2011 CLASSY Awards.
Raised over $4,000 for a Make-A-Wish childs letter writing campaign.
EXTRACURRICULAR AND LEADERSHIP ACTIVITIES
Alpha Phi, Vice President of Formal Recruitment, Director of Formal Recruitment
Spring 2010 -Present
Successfully worked with a $30,000 budget to create a five-day recruitment event that over 800 young women
attended.
Organized and executed a successful weeklong recruitment process, compiling post analysis and remaining a
competitive chapter on our campus.
Implemented a strategic marketing plan along with brand placements to increase awareness and visibility of the
chapter in the school and local community.
Awarded as the Top Recruiting Chapter for the year 2011.
Alpha Phi, Director of Community Service
Fall 2010
Organized over 30 women at the New Childrens Museum to help with their community service projects
Planned and executed small scale community service events throughout the year to fulfill school requirements.
Greeks Advocating Mature Management of Alcohol (GAMMA), Peer Mentor
Fall 2010-Present
Acted as a liaison between GAMMA and Alpha Phi to ensure safety and awareness in the Greek Community.
Created and executed a presentation to educate and inform members on the risks of alcohol abuse.
PROFICIENCIES / OTHER INTERESTS

Proficient in Cision, Hoote Suite, Social Media, Press Kits, and Spanish Reading and Writing
Interests include: Running, Health and Fitness, Reading, Live Music, Cooking and Playing Golf.

EDUCATION

California State University San Diego

Major in Business Management Entrepreneurship with Minor in Spanish
San Diego State University, College of Extended Studies
Certificate in Hospitality and Travel, Meeting and Event Planning
Universitat Autnoma de Barcelona
GSE Economic Integration, Study Abroad Program

2013
2013
2012