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IM:

*Types of bxns custm


*Methods of doing busines
*Polycronic & monocronic time
Aftr Mid:
*Cultural dinamics in asesing globl marketing
*Product & services clasification
*Political envrnmnt
*Ecnmic dvlpmnt
*Intrntnl marktg planning stages
(And all other topicx done in lecture)
iM: before Mid
*International marketing def.
*Scope
*Envirnmntal changes adoptation
SRC, Ethnocentrism
*Awareness
*Stages of int. marktng involment
*Domestic mrkt extantion,multi.documestic, global market orientation
*Dvlping global vision through marketing research
*Mrktng research proces
*Hurdles when colecting primary and secndry data
*Bxns customs in globl mrktng
Adoptation required

Syllabus
* POM: obj: Ch 1,2,3,4,5
Subj: Ch 3,4,5
* Accounting: Ch: 5,6,7,8,9
(No obj), 4 numrcls(40 marks), short Q/A(10 marks)
Before mid
1.International marketing defination
2.Scope
3.Enviornmental changes adoptation
SRC, Ethnocentrism
4.Awareness
5.Stages of int marketing involment
6.Domestic market extantion,multi.documestic, global market orientation
7.Developing globaf vision through marketing research
8.Marketing research proces
9.Hardles when colecting primary and secndry data
10.Busines customs in globl marketing
Adoptation required
11.Types of busines custm
12.Methods of doing busines
13.Polycronic and monocronic time
AFTER MID
14.Chapter
Cultural dinamics in asesing globl marketing
15.Chapter
Product and services clasification
16.Chapter
Political enviornment
Chapter

Economic development
17.International marketing planing stages