Swot analysis

1. Size and scale of parent company

2. Effective Advertising Capability globally
3. High emphasis on R and D, especially in motorsport
4. Established market distribution channel and popular brand name
5. Suzuki Motors manufacturers automobiles, Engines, Motorcycles
ATVs, Outboard Motors
Strength

6. Has over 50,000 employees globally

Weakness

1.Yet to make a stronghold in the emerging markets like India

Opportunity

1.Two-wheeler segment is one of the most growing industries

2.Export of bikes is limited i.e. untapped international markets
1. Strong competition from Indian as well as international brands
2. Dependence on government policies and rising fuel prices

Threats

Pestel analysis

3. Better public transport will affect two-wheeler sales

PEST Analysis
Uncontrollable environment are those external factors which can prohibit us or
cancreate hurdles between our business. It is also called pestel analyses
whichare as follow:
Political Environment
india has to face lots of ups and down since its independence. So many
governments have been broken down by military authority and most of the
time marsh law applied on Pakistan. In this scenario no entrepreneur
wasw i l l i n g t o i n v e s t i n P a k i s t a n e x c e p t f e w. D u e t o t h i s m a r k e t
environment w a s n t s o g o o d i n P a k i s t a n . A n y h o w P a k i s t a n i g o v e
r n m e n t n e v e r b e e n trustworthy for any investor.
Legal Environment
As all countries, Pakistan also has some legislation about each sector. But
likedeveloping countries it is hardly being imposed by authorities. Only due
tocorruption government encourage smuggling and black
marketing. Whenanyone supported by government or give more commission to Govt.
get insidein the market and they have very soft behavior by government for
any legal action. Such unethical activities destroy all law and legislation.
Economic Environment
Pakistan, an impoverished and underdeveloped country, has suff ered fromdec
ades of internal political disputes and external ongoing conflict with India.
However, IMF approved the government
policies, encourages by diff erentforeign assistance and renewed access to global
market since 2001.By following these policies government succeed to reverse
the situation of economy during last five years.
Socio-Culture Environment
Paki stan has strong culture background and it has been foll o
w i n s o m e particular region of Pakistan strictly. But with the passage of time it is
going tochange. Thoughts of people, choices, taste and style has been
totally changed.I f w e t a l k a b o u t t h e t r a n s p o r t a t i o n s o u r c e i n P a k i s t a n , P
e o p l e u s e b u s e s , pickups etc for journey. They also have their own as well e.g. cycle,
bikes etcand lots of people are pedestrian. But now the people who havent any sourceof
transportation they also want something for their convenience because theywants to
save their time as much as they can. People want to use such vehiclewhich looks
beautiful and also affordable.

Technological Environment
Te c h n o l o g i c a l f a c t o r a l s o v e r y i m p o r t a n t a n d w e h a v e n t c o n t
r o l o n i t . Technology is grooming with the passage of time. People also
want that the product that they have is full of technology. We never control on
technologyfor example you launched the product last year and your sale
volume on that time is very high but after sometime due to latest invention a lots of
substituteexist in market which affect on your business so you cant hold on it.

SUZUKI MOTORCYCLES GLOBAL HISTORY

In 1909 Michio Suzuki founds the Suzuki Loom Company in Hamamatsu,Japan.
He builds industrial looms for the thriving Japanese silk
industry.1 9 3 7 To d i v e r s i f y a c t i v i t i e s , t h e c o m p a n y e x p e r i m e n t s
w i t h s e v e r a l interesting small car prototypes, but none go into production
because
theJ a p a n e s e g o v e r n m e n t d e c l a r e s c i v i l i a n a u t o m o b i l e s
n o n - e s s e n t i a l commodities at the onset of WWII.In
1952
when due to financial problems Suzuki ventured into developing clipo n e n g i n e s t o
b i c y c l e f r a m e s . T h e fi r s t m o d e l w a s c a l l e d t h e P o w e r
Fr e e ( 3 6 c c ) a n d t h e f o l l o w - u p
m o d e l w a s t h e D i a m o n d Fr e e ( 6 0 c c ) . S u z u k i produced its first motorcycle in
1954 called the Colleda (90cc). Suzuki builts m a l l c a p a c i t y b i k e s d u r i n g t h e 5 0 s
a n d 6 0 s a n d h a d o n l y s m a l l e x p o r t success until the introduction of the X6 (T20
super six), which gave Suzukimuch name credibility. In 1962 Using
MZs technology, Suzuki wins thenewly created 50cc class in the World
Championship.The company will win the class every year until 67, and win the 125cc
classtwice in that period, too.
With a well-established name Suzuki dared enter the big bike market and in 1967
Suzuki introduced T500. Which was known
26 as the Titan in America and the Cobra in England? The name changed over the years
to GT500 due to many improvements but it was purely the sharp price and
good reliability, which kept the GT in production until 1977.
In
1971
The GT7The Water Buffalo was introduced in 1971 in America andthe Kettle in Britain both the same GT750 bike and the start for Suzuki toenter the super bike market.
The GT750 wasn't a very impressive machine and also couldn't match the other
bikes in the market at the time. Once againthe production kept going based on its
demand for good price and reliability.
In 1974
The RE5 is the fi rst Japanese motorcycle with a rotary engine. It cost a fortune
to develop and, while not bad, its a commercial disaster. After t w o y e a r s , t h e
c o m p a n y a b a n d o n s t h e p r o j e c t , a n d t h e r e a r e r u m o r s t h e tooling was
dumped into the sea so that Suzuki managers would never havet o s e e i t a g a i n .
M o s t b i k e s p r o d u c e d a r o u n d t h e m i d d l e 7 0 s h a d e n o u g h power but
lacked a steady frame. The introduction of the Suzuki GS1000 in1978 changed this
problem once and for all. The GS out preformed every other bike in its category
and had a frame to match its power. The only thing,which could be said against the very
popular and successful GS1000, was itsdull looks.The GS1000 was redesigned and
new models based on the same originalsuccess bike were introduced. The
GSX1000 in 1980 and the GSX1100S K a t a n a i n 1 9 8 2 . T h e l a t e r b i k e
w a s a h u g e s u c c e s s d u e t o i t p o w e r f u l performance, funky style, low
weight and good pricing. In 1983
The RG250
27is Suzukis fi rst ever race replica. This bike features the AL-BOX,
squarea l u m i n u m f r a m e , 1 6 - i n c h t i r e a n d A n t i N o s e D i v e F o r k s ( A N D F )
a t t h e front. In 1985 The RG500 Gamma features the same square-Four
cylinder l a y o u t a s t h e a s t h e f a c t o r y G r a n d P r i x b i k e s . O t h e r r a c y
f e a t u r e s a r e t h e square-tube aluminum frame and the removable cassette-type

transmission.Suzuki pulled a stunt within the motorcycle market by introducing the GSXR750, which was such a direct copy of their formula race bike with the onlydifference that
this GSX was, road legal. It turned the super sport motorcyclemarket upside down and
dominated the way super bikes would look for thefuture. The GSX-R750 was super fast,
which wasn't hard to understand sincethere were hardly any changes to its racetrack
design. Both on the street andin the race track the bike was a huge success. In
1986 the GSX-R1100 was also added to the line.
In 1996
Suzuki calls the new GSX-R750 the turning-point model thanks toits twin-spar frame
instead of the older double-cradle frame. The engine isalso redesigned and
featured 3-piece crankcases, chrome-plated cylinders a n d a s i d e - m o u n t
c a m c h a i n a s w e l l a s S u z u k i R a m A i r D i r e c t ( S R A D ) system.In
1997
The TL1000S is the first Suzuki sport bike with a V-Twin engine. Itwill be followed a year
later by a racier R version, with a dodgy rotary vaned a m p i n g s y s t e m i n t h e r e a r
shock. Suzuki equipped the TL1000R with
as t e e r i n g d a m p e r , b u t i t w a s s t i l l p r o n e t o h e a d s h a k e a
n d c u s t o m e r s approached it with caution, if at all.
In 1999
Mat Mladin wins the AMA Super bike Championship, beginning ar u n o f
u n p r e c e d e n t e d d o m i n a n c e . M l a d i n w i l l w i n fi v e m o r e t i m e s ,
a n d Suzuki will win 8 of the next 9 titles. With sport bikes getting more
andmore sharp edged, the company is one of the first to recognize what might becalled
the semi-sport market, as opposed to the super sport market. TheSV650
features an aluminum-alloy truss frame and a liquid-cooled 90 VTw i n D O H C 4 - v a l v e e n g i n e . S u z u k i c a l l s t h e H a y a b u s a t h e
u l t i m a t e aerodynamic sportbike. Its powered by a 1298cc liquid-cooled
DOHC in-line 4-cylinder engine that becomes the darling of land-speed
racers. Thename means peregrine falcon in
Japanese.T h e G S X s t y l e a n d l i n e d i d n ' t c h a n g e m u c h o v e r a
l l t h e y e a r s w i t h improvements being made to the bike. A small fluke in design
made Suzukil o s e i t s p e r f o r m a n c e l e a d w i t h t h e G S X - R 1 1 0 0 . B u t t h e
G S X - R 7 5 0 h a s remained a hit up until today. Maybe still hurt by losing the
performancee d g e w i t h t h e G S X - R 1 1 0 0 r e d e s i g n i n t h e 1 9 9 0 s S u z u k i
i n t r o d u c e d t h e GSX-1300R (Hayabusa) in 1999. This sent the Honda Blackbird
packing and b e c a m e t h e w o r l d ' s f a s t e s t p r o d u c t i o n b i k e a t a w h o p p i n g
1 9 0 m p h ( 3 0 7 km/h).
29
In2001
Suzuki introduced an upgrade GSX-R750 engine and created the GSX-R1000
(998cc), which is a super bike with outstanding performance. In2003 the GSX-R1000 was
restyled but still kept its position as a super class bike.In
2005
Suzukis original 4-stroke motocross, the RM-Z450, is equippedwith a 4-stroke
449cc engine, which features the Suzuki Advanced SumpSystem (SASS). Troy
Corser gives Suzuki its fi rst and only (so far) World Super bike Championship.In
2006
T h e M 1 0 9 R , S u z u k i s fl a g s h i p V-Tw i n c r u i s e r i s p o w e r e d b y a 1 7 8 3 c c
V-Tw i n e n g i n e w i t h 1 1 2 m m b o r e a n d 9 0 . 5 m m s t r o k e . I t h a s t h e largest
reciprocating pistons in any production passenger car or motorcycle.
In 2008
The B-King is launched, powered by the 1340cc Hayabusa engine;the B-King is Suzukis
flagship big Naked bike. Suzuki says it has the top-ranked power output in the naked
category.

SUZUKI MOTORCYCLES INDIA HISTORY

Suzuki Motorcycle India Pvt., Ltd. engages in manufacturing two
wheelers.T h e c o m p a n y s p r o d u c t s i n c l u d e m o t o r c y c l e s a n d s c o o t e r s . I t
o ff e r s i t s products through a network of dealers. The company was
incorporated in1 9 9 7 a n d i s b a s e d i n G u r g a o n , I n d i a . S u z u k i M o t o r c y c l e
I n d i a P v t . , L t d . operates as the subsidiary of Suzuki Motor
Corp.S u z u k i M o t o r C o r p o r a t i o n ( S M C ) , a g l o b a l g i a n t
o f m o t o r c y c l e manufacturing is headquartered in Japan. It holds major
stake in its Indiansubsidiary, Suzuki Motorcycle India Private Limited (SMIL). SMIL was
setup after Suzuki's re-entry into the Indian two-wheeler market after it severedties with
partner TVS in 2000-01. Suzuki was then the technology provider in the erstwhile joint
venture company TVS Suzuki.Suzuki Motorcycle India Pvt Ltd (SMIPL) is the latest entry
into the alreadycrowded Indian two-wheeler segment with players like Hero
Honda, BajajAuto, Honda, and TVS. SMIPL have started their Indian
operations with a125-cc mass-market motorcycle. It has made an initial investment of
Rs. 200crores to start their Indian operations.Company sources have revealed that Suzuki
would follow up this 125cc bikewith a high performance 150-cc sibling sometime
next year. And for the
budget segment, another 100cc bike is expected in the first quarter of 2006.Mass
market is the initial aim with plans to enter all the segments rapidly. They have
their facilities located in Gurgaon.Suzuki had launched bike by diwali, which is the
auspicious time for buyinga new vehicle in Indian families. Their setup in Gurgaon has
the capabilitiesof manufacturing one lakh motorcycles and they are ready to
step that upm a s s i v e l y i f t h e s i t u a t i o n a r i s e s . T h e y a l r e a d y h a v e s e t u p
4 0 d e a l e r s h i p s around the country and are going to establish 4,000-5,000
sq.ft showroomand service stations to provide services to the customers.The parent
company happens to be one of the largest manufacturers of two wheelers in the
world with more than 20 lakh bikes sold per annum. They are popular for their range
of high performance road machines, lightweight super bikes, dirt bikes, street bikes, and
motocross and fun bikes globally.

S M I P L h a v e fi r e fi g h t i n g s y s t e m ( m a n u a l & a u t o m a t i c ) f o r i m m e d i a t e
handling of any fire related accident. They have a fire tender (capacity 4500liters water
and 500 liters capacity foam).Company try to maintain zero accident record through
regular safety audit,frequent training for staff , line associates and contractors.
They
organized i ff e r e n t s a f e t y p r o g r a m s a n d c o m p e t i t i o n s t o e n
c o u r a g e e m p l o y e e awareness and involvement.
3) ENVIRONMENTAL UTILITY:
To t a k e c a r e o f t h e h e a l t h o f a l l o u r e m p l o y e e s , t h
e y m a i n t a i n a l l international parameters
and standards for drinking water, treated water,ambient air shop floor, office and
the outside. They keep updating all
theses t a n d a r d s o f h e a l t h a n d w e l f a r e o f e m p l o y e e s t h r o u g h a t
e a m o f w e l l qualified personnel in the R & D laboratory.4)
QUALITY CONTROL
:
It has four main sections as follows:

Tested by SMC Japan with their international quality standards

Final (Vehicle) Inspection

Market Quality
5)PARTS INSPECTION:
38
The non conformities in the parts being procured may l
e a d t o production loss & degradation of the quality of the fi nal output
andlife of the product. To ensure the product, the dimensional,
material,a e s t h e t i c & p e r f o r m a n c e i n s p e c t i o n f o r t h e s p e c i a l p r o c e s s e s
a r e carried out on the individual parts before they are declared fit for theassembly
For carrying out the inspection activities effectively, we have the latest& sophisticated
machines installed in the inspection area
6) FINAL (VEHICLE) INSPECTION:
Safety related parameters such as braking; clutch operation and other functional defects
of the vehicle
E m i s s i o n r e l a t e d p a r a m e t e r s f o r c h e c k i n g t h e c o n f o r m a n c e o f t h e exh
aust gases with the emission rules
Functional & aesthetic parameters are also checked
7) MARKET QUALITY:
To a c t u p o n t h e c u s t o m e r s f e e d b a c k r e c e i v e d f r o m t h e s e r v i c
e department for the up gradation of the product
To r e s o l v e t h e q u a l i t y i s s u e s b e i n g r e c e i v e d f r o m t h e m a r k e t
b y visiting the suppliers & taking the corrective & preventive measures for the
same
M o n i t o r i n g f o r t h e e ff e c t i v e n e s s o f t h e m e a s u r e s t a k e n f o r t h
e particular problems through the cut off engine/ frame numbers.
8)WORK CULTURE:
They believe that future growth and prosperity of every employeedepends on the
companys growth and prosperity
Organizational and individual discipline
Continual improvement in quality and productivity
Cost consciousness
Customer satisfaction ( both internal and external )

Long term goals

Respect for laws, human beings and society
9) EMPLOYEE DEVELOPMENT:
Company's growth is based on enhancement of technical and
b e h a v i o r a l skills of the employees. They continually identify the performance gaps
andn e w s k i l l s r e q u i r e d k e e p i n g i n t o t h e c o m p a n y ' s g r o w t h i n f o c u s . T
h e y believe that Employees are the most important assets of an organization.
For e n h a n c e m e n t o f t e c h n i c a l a n d b e h a v i o r a l s k i l l s o f t h e e m p l
o y e e s t h e y organize regular training programmers. Teams from Japan often come to
theo r g a n i z a t i o n t o i m p a r t t r a i n i n g . T h e i r f o c u s i s t o c r e a
t e a h e a l t h y Environment where individual employee can achieve maximum
satisfaction.

Market share