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  • Assingment in English 4 QTR.: Glad Names - The Product or Idea Is Given A Pompous Attributes

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    Bradley Whitehead
    16 tayangan2 halaman
    The document discusses several propaganda techniques used in advertising, including card stacking, glad names, bandwagon, and glittering generalization. Card stacking involves advertisers emphasizing positive qualities of a product while ignoring negatives, such as a high-sugar snack food commercial touting its low fat content without mentioning calories. Glad names and bandwagon appeal involve giving a product pompous attributes or implying everyone supports it. Testimonials from users are also used to promote products.

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    Assign. in Eng. Dallie

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    The document discusses several propaganda techniques used in advertising, including card stacking, glad names, bandwagon, and glittering generalization. Card stacking involves advertisers emphasizing positive qualities of a product while ignoring negatives, such as a high-sugar snack food commercial touting its low fat content without mentioning calories. Glad names and bandwagon appeal involve giving a product pompous attributes or implying everyone supports it. Testimonials from users are also used to promote products.

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    © All Rights Reserved
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    16 tayangan2 halaman

    Assingment in English 4 QTR.: Glad Names - The Product or Idea Is Given A Pompous Attributes

    Diunggah oleh

    Bradley Whitehead
    The document discusses several propaganda techniques used in advertising, including card stacking, glad names, bandwagon, and glittering generalization. Card stacking involves advertisers emphasizing positive qualities of a product while ignoring negatives, such as a high-sugar snack food commercial touting its low fat content without mentioning calories. Glad names and bandwagon appeal involve giving a product pompous attributes or implying everyone supports it. Testimonials from users are also used to promote products.

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    © All Rights Reserved
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    Tandai sebagai konten tidak pantas
    dari 2

    Assingment in English 4th qtr.

    CARD STACKING
    The propaganda technique of Card-Stacking is so widespread that
    we may not always be aware of its presence in a commercial.
    Basically, Card-Stacking means stacking the cards in favor of the
    product; advertisers stress is positive qualities and ignore
    negative. For example, if a brand of snack food is loaded with
    sugar (and calories), the commercial may boast that the product
    is low in fat, which implies that it is also low in calories. CardStacking is such a prevalent rational propaganda technique that
    gives us only part of the picture.
    GLAD NAMES
    - the product or idea is given a pompous attributes
    BANDWAGON

    GLITTERING GENERALIZATION
    TESTIMONIAL

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