Parent Company
Cadbury's(Kraft)
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
USP
STP
Segment
Target Group
Positioning
SWOT Analysis
1. Low cost
2. Perceived as the world's number one biscuit
3. Good product quality and packaging
Strength
Weakness
Opportunity
Threats
3. Chocolates
4. Poor copies
Competition
1. Britannia Bourbon
2. ITC Sunfeast Sandwich Biscuits
Competitors