Class is supposed to analyse and provide a 2 page write up for

the
attached case.
Analysis should be submitted along following points:
Q.1.What positioning should banks recommend and why?
Q.2.What tactics should accompany the launch?
Post submission of your analysis, open participation will be
conducted. Students would be selected randomly for
participation.
Other Instructions:

Case write up (Hand written) should not exceed more

than 3
pages. Answers to discussion questions should be crisp and
bulleted.

Do not repeat in Summary from large pieces of factual

information from the case.

Make sure the Sections and Subsections of discussion

flow
logically and smoothly from one to the next.

Avoid Grammatical & Spelling Errors

Do not try to copy others solution. In such scenario, you

will be heavily penalised.