THE UNIVERSITY OF THE WEST INDIES

OPEN CAMPUS ST. AUGUSTINE

EDID 6503
Instructional Design Theories, Models and Strategies

Course Facilitator
Dr. Camille Dickson-Deanne

Assignment # 2
Wikipedia post of a Theorist

By

Kwailan Ali
807004960

My personal reflection on creating the Wikipedia Post

You can teach a student a lesson for a day; but if you can teach him to
learn by creating curiosity, he will continue the learning process as
long as he lives. Clay P. Bedford
I did start of creating my Wikipedia post with curiosity as to see what
my end results will be but to my dismay it was very much challenging.
The video link given to learn to create the wiki post was terrible. The
visual was horrible and not helpful to me at all as I needed to see what
exactly was being done to create the wiki page. So, I did go on to
search for other resources that assisted me in creating the wiki post. I
did get some useful videos that eventually made creating the page a
bit less stressful. It was a lot of work customizing and fixing the
contents of the post as there exist many limitations to creating a wiki
page. Nonetheless, with trial and error I began to get a hang of things
that finally allow me to establish my Wikipedia post.
Things became challenging yet again, when I received a message
stating that my post was up for speedy deletion. Sad to say but by now
I believe its probably deleted. Summarily, it was a fun but stressful
and challenging experience trying to create the Wikipedia post.

The link below is the results of my wiki post.

https://en.wikipedia.org/wiki/Cathymoore
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About Cathy Moore -Theorist

Cathy Moore is an internationally recognized speaker and

writer dedicated to saving the world from boring instruction,.
From Europe, Cathy is an Award-winning instructional
designer, speaker and writer. Shes a passionate advocate for
improving business performance by respecting and deeply challenging
people. Cathy has a keen interest in traveling, photography and
languages. She currently speaks both English and Spanish.
Cathy is also the creator of the action mapping model of training
design used to improve performance by companies worldwide.
See link for a verbal discussion on action mapping
https://www.youtube.com/watch?v=EQFn13zWbbg

Education/Career

Cathy Moore graduated from the University of Wisconsin-Madison with

a BA, English with an emphasis on language: 1979 1983. Her career
history is as follows
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Consultant Self-employed
September 1998 Present (16 years 6 months) several locations
She provided consulting, training, and instructional design to large organizations in the
US, Europe, Australia, and Latin America.

Copywriter; marketing consultant

Several
1982 2007 (25 years)
Occasionally provided marketing services to small and medium-sized businesses and
nonprofits. Services included newsletters, press releases, audio scripts, general
copywriting, and help with positioning and naming.

Training, instructional design

Several
1982 1998 (16 years)
Cathy started out as a trainer and technical writer for PC users. More than 40 of my howto articles appeared in library trade publications, and presented workshops around
Wisconsin. She developed and marketed new information products for a non-profit
library organization.
She then moved into adult distance education and joined the award-winning Independent
Learning program at the University of Wisconsin, and worked on business courses for
adult learners. Cathy also worked as an independent technical writer.
Cathy is also skillfully verse in above all instructional design, e-learning, blended
learning, hands on training, consulting, instructor-led training, needs analysis,
organizational learning, technical writing, educational technology and the list goes on.
You can visit https://www.linkedin.com/pub/cathy-moore/7/318/538 to see the others
areas that Cathy is knowledgeable about.

Research

Cathy Moores area of expertise is helping one design activities, not information. She
helps large organizations expand the skills of their instructional designers. Her goal is to
improve the performance of the organization with challenging, relevant training and
performance support. She currently offers two live online courses that have learners
immediately apply what they're learning to a project from their job.
1. Training design for business results." Participants use action mapping, my visual,
streamlined process for instructional design, to analyze and solve a performance
problem.
2. Scenario design: In depth and hands on." Participants write subtle, challenging
scenarios for a real-life project.
Her custom workshop clients include the US Department of the Interior, Chemical
Abstracts Service, UK National Health Service, Telefnica UK, and the Canadian
Imperial Bank of Commerce. Clients are based in the US, Canada, Australia, and Europe.
Her consulting and instructional materials have helped a wide range of organizations,
including Pfizer, Barclays, the National Health Service (UK), the Federal Reserve Bank
of New York, Microsoft, the US Military Academy at West Point, Roche Diagnostics, the
US Department of the Interior, and the Center for Creative Leadership.

Some Featured clients and customers: Organizations around the world use Cathys
advice, designs, and train-the-trainer materials.
Consumer and retail- Adidas Group, Amway, Davids Bridal, McCain Foods
Energy- Caltex Refineries, Chevron, FortisBC, Sask Power, Suncor
Government- Canada School of Public Service, Canadian Environmental
Assessment Agency
Ministry of Business, Innovation & Employment, NZ, Queensland Dept. of
Transport and Main Roads, US Army US Centers for Disease Control, US
Department of the Interior US Federal Communications Commission, US Military
Academy at West Point
High tech- GoDaddy, Halliburton, Intel, Microsoft
Non-profit- American Chemical Society, Big Brothers Big Sisters, Relief
International, State Bar of Michigan, The Open University, UK, Unicef, United
Nations World Food Programme
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 Financial services- Barclays, Booz Allen Hamilton, Canadian Imperial Bank of

Commerce
Federal Reserve Bank of New York, Fidelity Investments, Wells Fargo, US
Treasury
Services- Accenture, Allstate, Blue Cross Blue Shield, Boston Engineering, Center
for Creative Leadership, Deloitte, FedEx, Liberty Mutual,
PricewaterhouseCoopers Australia, US Postal Service
Health and pharmacy- Abbott Laboratories, Bayer Healthcare, GE Healthcare,
GlaxoSmithKline, Harvard Global Health Institute, MD Anderson Cancer Center,
National Health Service, UK, Pfizer, Roche Diagnostics
Other- Chemical Abstracts Service, GE, LexisNexis, Pearson Learning Solutions,
Rio Tinto
Saint-Gobai

Cathy also has speaking experience presenting on instructional design at international

conferences and online events. Some of her presentations have included:

Keynote presentation on instructional design for the Training magazine Online

Learning conference in Chicago, 2014

Full-day workshops on scenario design in Los Angeles, Chicago, and Sydney,

2014

Full-day training design workshop in London, 2014

Several four-week design courses presented online for clients in Australia, Asia,
Europe, and the Americas, 2013-2014

Several full-day training design workshops in Sydney and Melbourne for the
Learning@Work conference, the E-learning Network of Australasia, and private
clients in 2013

Three-day on-site workshop for a US federal agency, 2013

Two-day certificate in e-learning design for the Training 2012 conference, Atlanta,
Georgia

7 keynotes and 9 instructional design workshops at Teaching and Further

Education conferences in Melbourne, Sydney, Darwin, Perth, Adelaide, Hobart, and
Brisbane, Australia

Presentations on instructional design at Learning Technologies conferences,

London

Multiple online workshops on instructional design for the UK E-learning Network,

US ASTD chapters, the eLearning Guild, and other professional associations

Presentations on instructional design for corporate learning and development staff

in So Paulo and Buenos Aires

Instructional design presentations at eLearning Guild conferences in Boston and

Orlando

Half-day workshop on instructional design for the Brandon Hall Innovations in

Learning conference, US

Workshop on instructional design at the Articulate Live conference, US

Publications

Blog(Link)
Practical ideas to save the world from boring training. The blog focuses on action
mapping, a streamlined approach to instructional design that helps you create challenging
activities, banish blather, and show how your work improves the performance of the
organization.
Training Designer's Guide to Saving the World(Link)
July 2013
Free fun e-book that helps you apply 6 steps to design challenging and relevant training.

References

(Cathy Moore: Let save the world from boring training)- http://blog.cathymoore.com/about/
(Likedin) https://www.linkedin.com/pub/cathy-moore/7/318/538
(Learning Technologies 2011 - Cathy Moore - Action mapping for great e-learning)
https://www.youtube.com/watch?v=EQFn13zWbbg
(Learnnovators Bringing INNOVATION to LEARNING) http://learnnovators.com/cathymoore-crystal-balling-with-learnnovators/
(Action Mapping) http://blog.cathy-moore.com/action-mapping-a-visual-approach-totraining-design/

(Award) http://www.trainingpressreleases.com/news/bob-little-press-pr/2014/the-fifthannual-top-ten-e-learning-movers-and-shakers