The Coca-Cola Company

2500 Windy Ridge Parkway Atlanta, GA 30339 United States

(404) 676-2683 groups@worldofcoca-cola.com http://www.coca-colacompany.com
FOR MORE INFORMAITON, CONTACT:
Shihua Xu, vice president public relations
Phone: (315) 708-5447
Email: sxu32@syr.edu

FACT SHEET: KEEP THE PURE RUNNING

September 2014

The Coca-Cola Company

Focus on the needs of consumers and franchise
partners
Commit to be a responsible citizen that
supports sustainable communities
Active in protecting the local water resources
worldwide
Develop Community Water Partnerships with
11 organizations
Sponsor more than 320 water projects in 86
countries
Collaborate with USAID to protect and
improve sustainability of watersheds
Increase access to water supply and sanitation,
and enhance productive use of water in 23
countries
Water products: Glacau smartwater, Glacau
vitaminwater, DASANI
Founded in 1886; CEO: Muhtar A. Kent
2500 Windy Ridge Parkway, Atlanta, GA
30339; (404) 676-2683

charity: water
Collect public donations to fund clean water
projects in developing nations
Aim to bring clean and safe drinking water for
people in need
Help fund 13, 075 projects in 22 countries
Provide over 4,400,000 people with clean
water
Have partnership with 16 organizations that
have a deep knowledge of water project
implementation
Partner with corporations for matching
fundraising programs tailored to their
business' market and brand
Pass 100 percent of public donations straight
to water projects worldwide
Clean water projects: drill wells, rain water
catchments, water purification systems
Founded by Scott Harrison in 2006
200 Varick Street, Suite 201, New York, NY
10014; (646) 688-2323

- more Pure Running, pg. 2

The Need to Support Clean Water Projects
Over 3.6 percent of the global diseases issue can be prevented by improving water supply,
sanitation, and hygiene, according to WHO report
Clean water alone can reduce water-related deaths by 21 percent
Sanitation alone can reduce water-related deaths by 37.5 percent
Handwashing alone can reduce water-related deaths by 35 percent
Every $1 invested in improving water supply and sanitation can yield
from $4 to $12 for the local economy
Just $30 can provide clean water for one person in need
Water is the main ingredient in Coca-Colas beverages, essential to its
business
Communities that host its bottling plants are Coca-Colas consumer base
Ethical and ecological imperatives that drive Coca-Cola into water protection
Show corporate social responsibility and improve Coca-Colas public image

Keep the Pure Running

Consist of three 5K events and two product marketing events from
June 1 to August 31, 2014
The for-profit 5K events held in three cities ($25 registration fee):
Seaport Center, Boston, June 18, 2014, 9 a. m.
Riverside Park, New York, July 18, 2014, 9 a.m.
Long Beach, Los Angeles, August 18, 2014, 9 a.m.
Lauren Fleshman will lead the5Ks and share professional running
techniques with participants
Online registration available from May 1 to May 22, 2014, at both
websites of Coca-Cola and charity: water
Free uniforms for runners distributed after registration
15 percent of sales revenue of Glacau smartwater supports charity: water
Sell limited edition T-shirts and bottles at Coca-Cola online store and charity: water online store; 30
percent of sales revenue benefits charity: water
All donations raised will 100 percent support charity: water for clean water projects worldwide
Specific information about the campaign will be updated at Coca-Colas Facebook page
Post a tweet or photo with #KeepThePureRuning at Twitter and Instagram to get involved
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