MARKETING

PLAN
Revolution
Amanda Elsen, John ODea, Jimmy Collins, Tyler
Livingston, Amanda Heitkamp
Bus 343 Marketing Management
Loras College
10/12/13

Executive Summary:
Team Revolutions big idea is purchasing the correct Marketing Research mainly the
semantic scales. This helps us create the exact products out customers want. If we
target the right markets with the correct high quality product matching their ideal
values, Revolution Company will keep increasing our revenue, market share and
stock price index. This is a winning strategy for the Stratx simulation. With this we
plan on staying ahead of the changing markets such as the lower and singles
market. Our strategy is to continue our stock price index, revenue and net
contribution. Also take advantage of our large budget by producing new products
and modifying old products to fit our customers values and needs. With our bigger
budget we also have the opportunity to purchase the marketing research that will
keep us ahead of the competition.
The markets we plan controlling the high and affluent markets with our
product RISE. We plan on tailoring our RICH product to the middle earners. We plan
on introducing a new product RITE for the increasing market of lower income and
singles. Our RITE product we are going to price it at $5.00 to get the Revolution
name to be more prevalent in the lower and single markets. With these goals we
have to increase our advertising and research in our new product RITE.
Revolution is going to be the first companies to be in the nuitrite market, with
tactics to research and develop a new product.
II. SITUATION ANALYSIS:
This consists of the five Cs of marketing. These are broken into categories of
internal and external environments. The internal Cs are: company and
collaborators. The external Cs are: customer, competitors and context.
A. Internal Environment
1. Company. Team Revolution is known for our product RISE because it is the most
appealing to high earners and affluent markets. Because of our competitive
advertising RICH and RISE are the highest in brand awareness in the Clinite
Market.
Our management team works very well together. The team contributes and
does the extra work to understand the marketing research. Each person has the
understanding of the simulation, and we work on all the decisions together.
Our product line is RICH and RISE, with research and development in another
product RITE. RICH is targeted toward the medium and low income and singles
market. RISE is targeted to the affluent and high earners market. Our intentions
of RITE are to targeting more of the low income and singles market.
Strengths of RICH are awareness in the market with 71.6% of average brand
awareness. The purchase intentions for the medium income are 18%. RICH has
45% of our total revenue. A weakness of RICH has not been hitting the
perceptions correctly for each targeted market. Price, pleasurable, and usability

the target market for RICH is too broad with our intentions of appealing to the
medium, low and single markets.
Strengths of RISE have 56.1% of average brand awareness. The purchase
intentions for affluent market are 33% and high earners 21%. RISE has 55% of
our total revenue. A weakness of RISE some of our perceptions are off of our
target market. We lack on targeting our products with each perception of the
ideal values of the different markets. Usability, out cheaper product has more
usability as our more expensive product. Pleasurable perception is lower than it
should be for the high and affluent markets.
Our products are extremely profitable because we hit our target markets
price range for both products in RISE and RICH. The distribution is hitting the
correct stores where our target markets are shopping with 65 million dollars in
retail sales for RISE and 48 million dollars in retail sales for RICH. We are one of
the few who are competitively advertised.
2. Collaborators. Our targeted segments shape our decisions on which distribution
channels to use along with the budget allocated to each. RICH we distribute to
specialize mass merchandise, mass merchandise and some distribution to
beauty portals. RISE we distribute to Department stores and specialized mass
merchandise.
B. External Environment
1. Customers. Our current customers for RISE are affluent and high earners. In
terms of their demographics these customers shop at department stores and
specialized mass merchandise stores.
Our current customers for RICH are medium, low and singles. In terms of their
demographics these customers shop at specialized mass merchandise and mass
merchandise stores, with a few on the beauty portals
Our intended customers for RITE are the low income. In terms for low income
demographics these customers mostly shop at mass merchandise stores.
Segments description. High Earners have high income, are mostly women
over 25, single or married without kids, buy expensive products, motivated by
social status, heavy users, and price insensitive. Affluent Families are mostly
women aged 25 45, married with kids or single parents, have a high income,
are frequent buyers and users of Clinites, and can afford expensive products and
often view price as an indication of quality. Medium Income Families have a lower
income than Affluent Families, are somewhat price sensitive, and looking for
relatively inexpensive products with average attributes. Low Income Families
have similar family situation and age range as Affluent Families, have strained
budgets, are less frequent buyers and users of cosmetics, and highly price
sensitive. Singles live alone and are between 18 and 35. Singles are students or
employees, relatively heavy users, and tend to be rather price-sensitive.
Framework for Customers. RISE: High Earners, Affluent earners markets, the
affluent earners are projected to deplete in the future periods. High earners are
projected to slightly decrease in future periods. The wants of the high and
affluent markets are good quality products with high numbers in efficacy,
packaging, safety, usability, efficiency and pleasure. With a reasonable price,

willing to pay higher amounts for a good product, meaning they have a higher
elasticity. Non-buyers are purposely for low and singles for RISE there are zero
market shares because we are not targeting them. The reason the RISE is not
targeting the singles and low income because we do not want to sacrifice the
product to move away from what the high and affluent earners want in a
product.
RICH: Medium Income, Lower Income, Singles. The Medium earners are
projected to decrease in the future periods. Low and singles are projected to
increase greatly in the next few periods. The wants of the Middle earners are
good quality products with medium numbers in efficacy, packaging, safety,
usability, efficiency and pleasure, with a low price, and are willing to pay a little
higher amount for a good product having a lower elasticity than higher earners.
The lower income and singles want good products that have high numbers in all
ideal values but are not willing to have a higher price. Meaning they have a low
amount of elasticity. For our RICH product which has very low market share of
high earners and affluent earners. The product does not meet their ideal values,
and they see the product and not a high quality product. With this perception the
medium income market is not willing to buy our RICH product. We want more
singles market because they are not fully in the category of buying our products.
We have 13% of the market share for RICH yet they are the fastest growing
market, and we would like to have more market share. The reasons why they are
not fully in our market share is because our commercial team and budget
allocations are not supporting the growth forecasted in the market.
RITE: Projected to be Lower income, they are projected to increase greatly in
the next periods, and they want a good product with high ideal values but are
not willing to pay a higher price, meaning they have a low amount of elasticity.
We are targeting our new product to have the best product for the lowest price
to hit their exact ideal values.
The customers are buying right where we want them to by in the high and
affluent earners. In the future we would like to have more of the singles market
so we need to take away singles market from TRUE Company. To get a higher
percentage of the market share we could create a new product that meets their
needs, releasing a new product that meets the ideal values of the single market
with competitive pricing.
What the customers want that we are not delivering are in the semantic
charts.

Brand Maps
Maps representing consumers perceptions based on the semantic scales can be obtained for each pair of attributes.
Five maps are provided below.

Brand Map Price X Efficacy

Brand Map Price X Safety

Brand Map Price X Packaging

Brand Map Price X Pleasure

These semantic scales are showing that each product is not hitting our ideal
target market with the ideal values. If we improve our products to come closer to
the target markets more customers will be willing but them. These charts also
show where both our products rank in the ideal values.
RISE: Packaging RISE is 302 rating and what we would like it to be to target
the high and affluent markets is 515 rating which is in between the two markets.
Pleasure rating is 351 and we would like it to be up to 615 to target the high
earners and we dont think that it will affect the affluent earners much. Usability
rating is 330 and we would like it to be up to 550 to target the high earners and
affluent earners, this is the middle to be in between the two markets. Safety is
right on what we would like, with some room to increase to 564 for our target
markets. Efficacy rating is 5.05 and we would like to increase it little to target
affluent market which 6.12.
The deal breakers are the packaging for RISE is too low for the pricing. For the
price we are selling RISE our packaging is not up to market standers for our
target market we want.
RICH:

Average Purchase Intentions

Purchase Intentions by Consumer Segment

Brand Firm Highs Earners Affluent Med. IncomeLow Income Singles
LIKE Luxrious
3%
2%
12 %
8%
9%
LIME Luxrious
15 %
8%
4%
0%
0%
MINT Monopol
2%
2%
12 %
15 %
12 %
y
MISS Monopol
19 %
19 %
7%
0%
0%
y
RICH
Revo
3%
2%
18 %
5%
6%
RISE
Revo
21 %
33 %
11 %
0%
0%
SILK St8ment
2%
1%
7%
39 %
14 %
SING St8ment
18 %
22 %
8%
0%
0%
TIME TRUE
15 %
9%
7%
0%
0%
TINY
TRUE
2%
2%
12 %
9%
58 %
XIBU
PLB
0%
0%
2%
11 %
0%
XIFI
PLB
0%
0%
0%
4%
0%
XILO
PLB
0%
0%
2%
9%
0%

Total

100%

100%

100%

100%

100%

These brand intentions show our customer satisfaction is where we would like
it to be for RISE because we are targeting the High and Affluent markets, and for
RICH also is really close to where we would like it to because we are targeting
the medium, low, and singles market. We would like some of an increase in the
single market because of the forecasted increase in the size of market.
2. Context. PEST: Political, Economic, Social, Technological influences on the
environment. Political, economic and social factors do not apply because the
simulation creates the environment. Technological factors a major emerging
technological trend involves a health product called Nutriets, which is a natural
beauty supplement. As this trend continues Nutries have huge growth potential
within the single and affluent markets in the future.
3. Competitors. Customers.

Market Shares by Consumer Segment (%Unit)

Brand

Firm

Highs Earners

Affluent

Med. Income

Low Income

Singles

LIKE

Luxrious

4%

3%

18 %

11 %

19 %

LIME

Luxrious

16 %

8%

4%

0%

0%

MINT

Monopoly

2%

2%

9%

11 %

14 %

MISS

Monopoly

20 %

21 %

7%

0%

0%

RICH

Revo

5%

3%

24 %

7%

13 %

RISE

Revo

22 %

37 %

11 %

0%

0%

SILK

St8ment

1%

1%

6%

31 %

17 %

SING

St8ment

11 %

14 %

5%

0%

0%

TIME

TRUE

16 %

10 %

7%

0%

0%

TINY

TRUE

1%

1%

4%

3%

33 %

XIBU

PLB

1%

1%

3%

16 %

1%

XIFI

PLB

0%

0%

1%

7%

1%

XILO

PLB

1%

1%

3%

14 %

1%

100%

100%

100%

100%

100%

Total

These are competitors target market are based on percentages which range from
High earners to Singles.
Major competitors are Luxrious Company because they have the second highest
stock price index, they have quality products the market is aware of. Overall they
have the second highest budget in to work with in the simulation. We also think
Monopoly Company is a threat because they have the third largest stock price
index and also put 600K in to the Research in Development in the Nutrite Market.

Clinites Market

Nutrites Market

Products are TINY and SILK. TINY has the most Single Market share, and that
is forested for the biggest increase in the size. SILK has the highest volume of
product sold, and if buyers are not elastic than they could raise their price and
increase revenue.
RICH and RISE are number 4 and 6 average purchase intentions. TINY and
SILK are number 1 and 2 purchase intentions because they have the cheapest
products and the customers want to save money.

For RICH our competitors strengths are that their products are more
accurately priced to their targeted audiences. Many of our competitors have better
and lower pricing such as, SILK, TINY, MINT and LIKE. This pricing is more
accurately fitting to the lower income market. Because of the lower price they have
more purchase intentions towards the lower and single markets. Better features that
make our competitions stronger is SILK, MINT, LIKE and TINY all have better efficacy
and safety pointed toward lower income target market.
Since we are in first place the competitors are going to try to do what we are
doing in the separate markets. We also think this will hinder them because we are
planning on making many changes to our RICH product along with introducing our
other Clinite product. This will help us stay ahead to the competition. We see the
response to our introduction of the new product as a rush to everyone trying to
create as many new products as we can.
II. SWOT ANALYSIS
Determining the SWOT for our company makes presenting a strategy easier.
Identifying the Strengths, Weaknesses, Opportunity and Threats of Revolution
Company keeps us ahead of the competition. The internal factors and external
factors help us gage the market around us, also helping us create a winning
strategy.
A. Internal
1. Strengths.
We have had the highest stock price index, revenue, and net contribution in
periods 1-3. The stock price index for period 3 was $1,702,000. The revenue for
period 3 was $71,827,000. Our net contribution for period 3 was $30,764,000.
We have the highest brand awareness in product RICH which is 71.6% of the
market.
We have the highest purchase intentions for our product RISE in the affluent
(33%) and high earners (21%) market.
Our pricing for our product RISE is in the most effective position to target the
affluent and high earners for the most sales.
We are tied for the least amount of inventory cost at a quantity of 1,000
products left over.
We have purchased a significant amount of marketing research to further
develop our target sales.


2.

B.
1.

2.

C.

For product RICH we have the highest percentage of purchase intention for the
medium income market.
Weaknesses.
Our pricing points for product RICH are the worst out of the products that target
low income and single markets at a price of $13.00.
The usability and packaging of product RISE is too low to target the market area
of affluent and high earners
For product RICH our purchase intentions among our target market (low income
and singles) is the worst out of the products that target that market.
External
Opportunities.
Research and development on our new clinite product allows us to further
develop our target sales
Our budget is allowing us the opportunity to research and develop a good nutrite
product over the competition. We have $2,900,000 more of a budget than team
Luxurious who is in 2nd place.
Because we were able to put money into purchasing semantic scales we now
have the opportunity to enhance our products to better target the markets
With the development of our new clinite product we are able to better target the
lower income and singles market.
Threats.
It may be difficult to overtake the singles market because TINY and SILK have a
hold on that market.
Luxurious is our biggest threat because they are the closest to us when it comes
to stock price index, revenue, and net contribution.
If another company entered into the nutrite market first (before us) it could be a
threat because they could take control of the new consumer market.
Strategy comes from the S.W.O.T.

Our strategy is to continue to increase our stock price index, revenue, and net
contribution because it allows us to maintain our budget which is higher than the
other companies to further develop our products and market sales. A key weakness
that we are going to fix is to better target our consumers. We need to better
develop products that relate more closely to what our consumers want. With the
substantial difference in budge comparing to our competitors, we are going to
research and develop the best nutrite product that the market can offer, because
we can afford it and it turns into an important new market. A threat we are going to
respond to is the fact that our competitors have a strong hold on the low income
and singles market. We are going to handle this by developing a lower price clinite
product so we can compete with our competitors in this market. We have a higher
budget which will allow us to put more money into advertising and developing this
product.
D. Targeting Strategy by Product

RICH: We are targeting medium income, low income, and singles. We are
accomplishing this by selling our product at a lower price ($13.00) and close to
the ideal values of the markets.
RISE: We are targeting high earners and affluent markets. We are accomplishing
this by selling our product at a higher price ($20.00) and close to the ideal
values of the markets.
E. Positioning Strategy by Product
RICH: Our position strategy for RICH is by targeting the distribution channel by
selling in specialized mass and mass merchandize and some distribution to
beauty portals.
RISE: We are accomplishing that through the distribution channel by selling in
department stores and specialized mass merchandizing.
F. New Product Development Strategy
RITE: We plan on targeting low income and singles. We will accomplish this by
selling this product at one of the lowest prices. We will accomplish this through
distributing them in the department stores and beauty portals. We plan on
changing RICH to focus more on medium earners. We plan on researching and
developing a nutrite product. We hope that it will sell in the beauty portals,
distribution channel, targeting the singles market for the customers who are
looking for the newest health supplement.
G. Positioning Statement
For customers who are in middle, low, and single markets, our brand RICH has
the highest average brand awareness. This is putting us at an advantage in the
market place for sales. For customers who are in the high and affluent markets,
our brand RISE is the best at efficacy which is right in between our target
markets in semantic scales. Also, the price of RISE is the best price and has the
most awareness compared to our competitors. This is putting us at an
advantage in the market place.
III. OBJECTIVES
A. Period 4.
1. Unit Objectives.
RISE: To sell 4, 200,000 Units in Period 4
RICH: To sell 5,000,000 Units in Period 4
2. Revenue Objectives.
To earn $95,000,000 in Revenue in Period 4
To earn $45,000,000 in Revenue for RISE in Period 4
To earn $35,000,000 in Revenue for RICH in Period 4
3. Net Contribution.
To earn $40,000,000 in Net contribution in Period 4
To earn $42,000,000 in net contribution after marketing
To earn $18,000,000 in net contribution after marketing
To earn $14,000,000 in net contribution after marketing
4. New Product development
RITE: To sell 6,500,000 Units in Period 4
To earn $15,000,000 in Revenue for RITE in Period 4
To earn $10,000,000 in net contribution after marketing

in Period 4
from RISE in Period 4
from RICH in Period 4

from RITE in Period 4

III. TACTICAL FRAMEWORK

To create the tactics you take if from the strategy created from SWOT analysis. The
four Ps are Products, Price, Place and Promotion. These will help us create the
Implementation plan for the future periods.
A. The Four Ps
1. Promotion: for RICH we have the highest brand awareness for all markets. RISE
is in seventh place for brand awareness for all markets. We promote for an
exclusive appeal because we have split the whole market in two. This has
created an exclusive feel to the high and affluent markets. Also with the middle,
lower, and singles market, we are planning on launching and promoting our RITE
product exclusively to the lower income market. Our budget allows us to put
more money in to the media and research for each product, making each
product have more awareness.
For our integrated marketing campaign our message is about the quality
products. In period 2 we purchased a competitive commercial for our Clinite
products.
2. Place: Since these are the sizes of the markets we have targeted the different
channel sizes with different products. RISE targets the high and affluent markets,
therefore the targets the different channels. RICH targets the Middle, Low and
singles markets, therefore the targets the different channels.
Unit Sales by Channel in thousands of units

Relative Channel Sizes (%Units Sold)

This chart shows the breakdown of the place people are buying in the market today.

This is how we determine where we choose to allocate the budget and the
distribution channels.
3. Price: The price of RICH is $13.The base cost of the product is $5.12, which is
38% of our price. We chose this lower price to be consistent with the value of the
product we are offering. The price of RISE is $20. The base cost of this product is
7.70, which is 38% of our price. We chose to have a higher price on this product
because it is a higher quality.
Retail Price

The chart above compares our prices to our competitors for the last 3 periods. Our
prices are higher than are competitors, which yield for a higher profit.
4. Product: RISE is our high earner and affluent customer targeted product. During
its time in the market, RISE has earned roughly $8 Million dollars more than our
other product aimed at the lower market. Rise is currently 6 th in market share
with units sold.. We want to absolutely dominate the upper class. We intend on
adjusting the ideal values in order to more closely resemble the targeted
audiences needs and desires as well. Rise has the highest brand awareness for
the high earners. Product 2: RICH is our product that is targeted at the lowincome and singles markets. Currently, the ideal values of the product and also
its pricing has become an issue. Were not hitting our desired markets as
effectively as we would like to. Although we are making a profit off of it, we want
to make more money. Currently, the Medium income market has been

purchasing RICH the most. However, RICH still has sold well because of it being a
great product. The brand awareness for the product is doing excellent as well as
it is the highest at 71.6%.
Total Market Shares (%Unit)

Market Shares by Consumer Segment (%Unit)

Brand

Firm

Highs Earners

Affluent

Med. Income

Low Income

Singles

LIKE

Luxrious

4%

3%

18 %

11 %

19 %

LIME

Luxrious

16 %

8%

4%

0%

0%

MINT

Monopoly

2%

2%

9%

11 %

14 %

MISS

Monopoly

20 %

21 %

7%

0%

0%

RICH

Revo

5%

3%

24 %

7%

13 %

RISE

Revo

22 %

37 %

11 %

0%

0%

SILK

St8ment

1%

1%

6%

31 %

17 %

SING

St8ment

11 %

14 %

5%

0%

0%

TIME

TRUE

16 %

10 %

7%

0%

0%

TINY

TRUE

1%

1%

4%

3%

33 %

XIBU

PLB

1%

1%

3%

16 %

1%

XIFI

PLB

0%

0%

1%

7%

1%

XILO

PLB

1%

1%

3%

14 %

1%

100%

100%

100%

100%

100%

Total

Industry Volume (based on units sold)

The charts below give the unit product category sales by consumer segment and in total. The relative sizes of the 5
consumer segments are provided as well.

Unit Sales by Consumer Segment in thousands of units

Relative Consumer Segment Sizes

New and Repeat Volumes Sales

The tables below provide information on brand loyalty. Some consumers are loyal to a few brands, i.e. they keep
purchasing the same brands. Others move from one brand to another, constantly looking for bargains or looking for
something different. Usually, customers are loyal because they are satisfied with the brands and thus want to
continue the relationship .
Repeat and new sales are given for each marketed brand. Shares of market are provided as well. The ratio New
sales / Total sales is given in the last table.

New & Repeat Volume New & Repeat Market Shares

MARKET: Clinites
New Repeat

Total

New

Repeat

Total Ratio New/Total

LIKE

3,248

1,445

4,693

8.4 %

3.7 %

12.1 %

69.2 %

LIME

897

483

1,380

2.3 %

1.2 %

3.6 %

65.0 %

MINT

2,392

1,220

3,612

6.2 %

3.1 %

9.3 %

66.2 %

MISS

1,361

921

2,282

3.5 %

2.4 %

5.9 %

59.6 %

RICH

2,560

1,416

3,977

6.6 %

3.6 %

10.2 %

64.4 %

RISE

1,915

1,384

3,299

4.9 %

3.6 %

8.5 %

58.1 %

SILK

5,008

1,592

6,600

12.9 %

4.1 %

17.0 %

75.9 %

SING

923

527

1,450

2.4 %

1.4 %

3.7 %

63.7 %

TIME

1,258

427

1,684

3.2 %

1.1 %

4.3 %

74.7 %

TINY

3,365

355

3,720

8.7 %

0.9 %

9.6 %

90.5 %

XIBU

1,376

1,304

2,680

3.5 %

3.4 %

6.9 %

51.3 %

XIFI

1,143

1,143

2.9 %

0.0 %

2.9 %

100.0 %

XILO

1,415

921

2,336

3.6 %

2.4 %

6.0 %

60.6 %

Total 26,859 11,996 38,855

69.1 %

30.9 %

100.0 %

69.1 %

Average Brand Awareness (in %)

Brand Awareness by Consumer Segment

Brand

Firm

Highs Earners

Affluent

Med. Income

LIKE

Luxrious

60 %

69 %

67 %

LIME

Luxrious

81 %

82 %

65 %

MINT

Monopoly

49 %

61 %

61 %

MISS

Monopoly

75 %

80 %

60 %

RICH

Revo

62 %

74 %

77 %

RISE

Revo

84 %

85 %

69 %

SILK

St8ment

53 %

62 %

65 %

SING

St8ment

77 %

78 %

58 %

TIME

TRUE

74 %

81 %

74 %

TINY

TRUE

57 %

73 %

74 %

These charts show the advantages of our RISE and RICH products, also with
showing the areas that we can improve.
VI. IMPLEMENTAION PLAN
Period 4

Period 5

Period 6

Period 7

Period 8

New Product

Launch
RITE

Launch
Nutrite

Launch New
Clinite and
New Nutrite

N/a

Launch
Nutrite

Modification

Modify
RICH

Modify RICH

Modify all
new
products

Modify the
Nutrie
products

N/a

Continue to
increase
advertising
for nutrites
and clinite

Continue to
increase
advertising
for nutrites
and clinites

Continue to
increase
advertising
for the
current
clintes and

Modify
RISE
Advertising

Increase
advertisin
g
expenditu
res for
RITE, RISE

Modify RISE
Modify RITE
Increase
Advertising
expenditure
s for our
Nutrite.

and RICH

Create a
competitive
commercial

Develop a
Nutrite

Develop a
Clinite

Continue to
research

Develop a
new Nutrite

Develop a
Nutrite

current
products

Research
current
products

Buy all
the Clinite
Research

Invest in at
least three
research
products

Invest in all
research for
both Clinites
and Nutrites

Invest in all
research for
both clinites
and nutrites

Period 9

Period 10

New Product

N/a

N/a

Modification

Modify
nutries
and
clinites if
needed

N/a

Advertising

Continue
to
increase
advertisin
g for
nutrites
and
clinites

Continue to
increase
advertising
for nutrites
and clinites

R&D

Research
the Clinite
and
Nutrite
products

N/a

Marketing
Research

Invest in
all

Invest in all
research for

R&D

Marketing
Research

nutrites

Research
current
products

Invest in all
research for
both clinites
and nutriets

research
for both
Clinites
and
Nutrites

both Clinites
and Nutrites

V. CONTROL PROCEDURES
Our Monthly sales report, and charts from the benchmarking research that we
purchased. The Stock price index will also give our overall rating for the company.
Every period the chart of stock price index is shown in class and we go over some
strengths and weaknesses of our individual companies. In periods 1-2 we were close
to actual revenue and Net contribution, by only 1,000,000. In period 3 for our net
contribution we were off by 9,000,000. We would like to make sure we are within the
1,000,000 in future Periods.
VII. BUDGET
Proforma:
Team Revolution

Revenue
COGS
Gross Margin

Period 4
RISE
$
45,000,000
$
19,000,000
$
26,000,000

RICH
$
35,000,000
$
14,000,000
$
21,000,000

RITE
$
15,000,000
$
4,000,000
$
11,000,000

TOTAL
$
95,000,000
$
37,000,000
$
58,000,000

$
2,200,000
$
1,750,000
$
3,950,000

$
2,350,000
$
1,650,000
$
4,000,000

$
2,000,000
$
1,600,000
$
3,600,000

$
6,550,000
$
5,000,000
$
11,550,000

$
1,026,000

$
379,000
$
1,026,000
$
33,495,000

Expenses for Domestic

Product:
Advertising
Commercial Team
Total Sales Expense
Overhead Expenses:
Market Research
Research and Development
Net Contribution
VIII. BIG IDEA

Our big idea is purchasing the correct Marketing Research mainly the semantic
scales. This helps us create the exact products out customers want. If we target the
right markets with the correct high quality product matching their ideal values,
Revolution Company will keep increasing our revenue, market share and stock price
index. This is a winning strategy for the Stratx simulation.