Human Resource Management

Recruitment
Project
G-Pack Enterprises, Bull's Eye Marketing And NSCC Marconi

Omar Abdellatif

Recruitment Project
PART I
Company A
G-Pack Enterprises
Suggested recruitment plan
Financial Services Manager
Budget ($1,500)
The suggested recruitment plan involves 8-12 weeks total using various methods of
advertisement over the period of 6-8 weeks of candidates acquisition and 2 weeks
in screening and selection.
The best advertisement methods will be:
1. Targeted advertisements
a. LinkedIn ($395/Month)1
LinkedIn proved to be successful for various organizations when it
comes to senior level recruitment due to their electronic targeting
algorithms, displaying the job posting directly to qualified candidates in
the area specified with the minimum experience required.
b. Professional Associations (Finance Associations)
Certified Management Accountants of Nova Scotia, PEI, Bermuda
www.cma-canada.org
Could not find a quote for advertising online with them however
I did find the source for their magazine postings and they were
out of budget for this plan.
(Having an online posting on their website could be within
budget so this option is only present for further investigation)
Institute of Chartered Accountants of Nova Scotia
www.icans.ns.ca ($115 for 6-8 weeks)
-This Institute already had similar postings posted ex: Chief
financial officer position, senior accountant and an assistant
professor
c. Newspaper Ad (M0422 1/10th of a page, $126*3= $378)3
1 Personal LinkedIn account quote for Job advertisement in Nova Scotia, Canada
2 http://thechronicleherald.ca/sites/default/files/Broadsheet_Modules_2013.pdf
2
Omar Abdellatif

This is not mainly to reach out for qualified candidates within this level
seniority, as it is not the most efficient way, but is more targeted to
increase the organization's image and branding.
Cape Breton is a socially well knit culture, and such an ad in the
newspapers will populate big word of mouth that could potentially lead
to the right candidate and increase the overall company reputation.
Lead time for Newspaper posting (1 week):
Herald Weekly Province- Cape Breton (Pub. Thurs.)
Ad Booking: Friday, 11:00 am
Ad Material Delivery: Monday: 3:00 pm
ELECTRONIC MATERIAL: Tuesday: 3:00 pm4
d. Workopolis 30 day ad ($595)
Workopolis was chosen for their efficiency
i. Instant access to same level resume that have been recently
submitted
ii. Instant customer service and follow up
iii. No lead time, Posting is done within minutes
2. General Advertisements
a. Human Resources and Social Development (Job Bank); has a wide
range of tools for employers and employees, while such a senior
positions might not be successfully hired from this source, it is the
most common tool for candidates and employers. Its advantage lies
with its reach and tools offered.
3. Internal Job posting
For company morale and word of mouth circulation
4. Word of Mouth

Recruitment
Costs
LinkedIn
Newspaper (Chronicle Herald)
Workopolis
Institute of Chartered Accountants
TOTAL

$395
$378
$595
$115
$1483.00

3 Price Sheet for Chronicle Herald, Sydney, Nova Scotia (Account Executive Michelle
Smith)
4 http://heraldmediakit.com/wp-content/uploads/2014/05/Our-Advertising-Deadlines2014.pdf
3
Omar Abdellatif

Job advertisement ad
Title: Financial Services Manager
Reporting to: Chief Operating Officer
Location: Sydney, NS
G-Pack Enterprises is a fast growing and locally owned manufacturer and distributor
of packaging solutions with sales across North America planning on opening a sales
office and warehouse in Ontario
Job Description:
Our new Financial Services Manager will
1. Plan, direct and control financial, personnel and administrative functions for
the company.
2. Participate in the provision of effective strategic, financial and human
resource planning and information.
3. Provide controllership functions in order to ensure finances are managed
according to legislation, policies procedures and generally accepted
accounting principles (GAAP)
4. Provide leadership and direction to Finance and Administration staff.
Tasks include but are not limited to:

Annual budgets
Financial analysis
Investment management
Payroll management
Management of Information Systems (Payroll, Finance And HR)

To do so he/she will surely have:

A professional accounting designation (CA, CGA, CMA) with several years of related
financial and administrative experience with at least 2 years in a senior role and
pass a criminal background and credit check.

High proficiency in
o Generally Accepted Accounting Principles (GAAP)
o Preparing Financial Statements and Reports
o Payroll systems and reporting
o Understanding of relevant legislation, policies and procedures
EXCELLENT demonstration of
o Leadership, Interpersonal and Accounting Skills
o Analytical and problem solving skills
o Stress and Time management skills
4

Omar Abdellatif

Effective Written, Verbal and Listening Skills

If you are the one we've been looking for please email us at:
hr@gpack.com

COMPANY B
Bull's Eye Marketing
Suggested recruitment plan
Administrative Assistant
Budget ($500)
The suggested recruitment plan involves 4 weeks of postings and advertisement
and 2 weeks for screening and selection.
The best advertisement methods will be:
1. Targeted advertisements
a. Recreational Center (YMCA)
This mid-level position will have a good number of qualified candidates
that will be referred to or from the YMCA recruitment centre. 2 years
experience with a post secondary diploma in Administrative Assistance
could be a frequent visitor.
b. Educational Institutions (NSCC)
While it might not seem like a good idea since the position requires 2
years experience, word of mouth around this diploma could be a
successful way to attract graduated candidates who have been in the
workplace.
2. General Advertisements
a. Human resources and Social development (Job Bank)
This resource will be ideal for this Mid-level position in order to acquire
further reach and a bigger pool of candidates.
3. Newspaper Ad (M0185 1/10th of a page, $126*3= $378)6
A news paper ad for this position could be very well effective for its
reach. And it will serve the company's reputation and branding as well.
4. Word of mouth
Word of mouth has always been an effective tool considering the social
culture.

5 http://thechronicleherald.ca/sites/default/files/Broadsheet_Modules_2013.pdf
6 Price Sheet for Chronicle Herald, Sydney, Nova Scotia (Account Executive Michelle
Smith)
5
Omar Abdellatif

Recruitment
Costs
Newspaper (Chronicle Herald)
TOTAL

$378
$378.00

Job Advertisement ad
Title: Administrative Assistant
Reporting to: The President
Location: Halifax, NS
Bull's Eye Marketing is a start-up public relations and marketing agency
headquartered in Halifax. We have six Employees led by founder and president Kirra
Paul. We've only been in business for one year and we are still building our client
list. We're growing, so come grow with us.
As a successful candidate your main responsibilities will include
1. Administrative support
a. Arranging meetings from A to Z
b. Management of clienteles
c. Management of Mail and all methods of Correspondence
d. File management
e. Travel management
2. Accounting Administration
a. Budget tracking
b. Visa Statement to receipts
3. Promotional Administration
a. Stock and organize promotional items
b. Help us build our Celebration Wall
To join our growing team we need you to have

A post secondary Diploma in office administration OR an equivalent

combination of education and experience
Minimum of 2 years relevant work experience with an Office team
Proficiency is Microsoft office suite (Word, Spreadsheets and scheduling
applications)

Attention to detail
Tolerance for Stress
Client/Customer
Awareness
Flexibility And Adaptability

Innovation and Creativity

Adherence to deadlines
Personal work Ethic
Interpersonal Skills

Team skills
Organizing/Planning ability
Strong Oral
Communication
Confidentiality

6
Omar Abdellatif

Deadline for application:

To apply for growth email me Kirra at: kpaul@bullseye.com
Or send your resume with cover letter to my attention:
Kirra Paul, President
2010 Barrington st. Suite 216
Halifax, NS
B3J 2G9

PART II
The Statistics for NSCC Marconi campus staf
1.
2.
3.
4.

144 Employees
32 Employees from 55-60 (23% Aprox)
21 Employees from 60 up (15% Aprox)
Average age is 51 with Management average being higher.

Fred Tilley is facing the risk of staff shortage in the near future and a possible
recruitment crunch.
why?
1. With the average age in management being above 51 there is no guarantee
of consistency when it comes to succession. Possibly not enough time to
recruit, familiarize and establish new employees to be promoted into these
positions who are well acquainted and used to campus policies and
procedures.
2. Qualified candidates are not necessarily staying in Cape Breton island due to
lack of opportunities with fair compensation, finding qualified candidates with
the necessary requirements is an issue especially under short notice.
The Recommended

Start a long-term recruitment plan right away, Establish a ramp up with set
goals on the age perspective.
Talk to senior staff for forecasts on possible retirement plans, in order to plan
ahead on the recruitment and have everything preplanned to avoid surprises.
Understand the average age in Cape Breton is higher than average and the
population is decreasing.
o The 4 biggest age groups are from 45-64 with the median age 46.6 7
7 http://www12.statcan.gc.ca/census-recensement/2011/as-sa/fogs-spg/Facts-cmaeng.cfm?LANG=Eng&GK=CMA&GC=225
7
Omar Abdellatif

Based on this to ensure the success of a youthful loyalty; the need for
a diversified compensation is a must, from early career advancement
to compensation In house free Education and development (Negotiate
3-6 year contracts)
Locate loyal local Cape Bretoner's who are willing to enroll in a long-term
commitment with the institution and finalize it.

8
Omar Abdellatif