COLOR CHART

LEVEL

REDS
.5

.56

.60

.62

COPPERS
.64

.65

.66

.04

.4

.43

.44

.45

10

9
NEW

8
8.04

NEW

7
7.43

NEW

7.44

7.45

FPO

6.66

6.64

6.45

DM5

5
5.5

5.56

5.60
DM5

5.62

5.64

5.4

Rubilane

5.45

4
4.56

Results are shown on hair swatches that is one level lighter than the shade.

4.65

4.45

AMMONIA-FREE PERMANENT HAIRCOLOR

ODS TECHNOLOGY (OIL DELIVERY SYSTEM)
Lightens up to 3 levels in 35 minutes. Covers up to 100% white. Easy to mix and apply.
Optimized scalp comfort. No odor. Supreme respect for the hair.* Shiny, uniform and long-lasting results.
*Respects the essential amino acids and lipid balance of natural hair.

GOLDS
.44

.45

.46

.40

.3

.33

WARM BROWNS & BLONDES

.31

.32

.34

.35

COOL B

NATURALS
.12

.53

.12

.13

.15

NEW

9.3

8.3

NEW

7.44

7.45

6.45

5.45

4.45

7.3

6.46

6.40
Rubilane

NEW

8.33

10.31

10

9.31

8.31

8.34

7.31

7.34

6.3

6.32

5.3

5.32

4.3

7.35

6.34

NEW

6.53

NEW

9.12

9.13

8.13

7.13

6.15

5.35

4.35

NEW

5.12

4.15

s.

COOL BROWNS & BLONDES

.13

.15

.23

.25

.52

BLUES & GREENS

VIOLETS
.2

.26

.20

.21

.01

.1

.10

.07

.17

10.1

9.2

9.13

NEW

8.13

7.13

8.21

NEW

6.15

9.1

8.1

7.1

7.23

6.23

5.25

4.15

9.01

6.52

NEW

5.52

5.20

4.26

6.1

6.07

5.17

4.20

2.10

Results are shown on hair swatches that is one level lighter than the shade.

SHADE NUMBERING SYSTEM

EM

MIXING & APPLICATION

THE INOA SYSTEM CONSIST OF 3 PARTS
FOR ONE APPLICATION, MIX:

Durin
add
with
midof fin

5GV
5.32
BROWN

Onc
a sm
After

Sham

VIOLET

LEVEL OF COLOR

SECONDARY TONE
OF COLOR

GOLD

OLEO GEL
40g/1.4 OZ.

PRIMARY TONE
OF COLOR

RICH DEVELOPER
60g/2.1 OZ.

HAIRCOLOR
16g/.56 OZ.

Measure 40 g / 1.4 oz. of Oleo Gel + 60 g / 2.1 oz. of

10, 20 or 30 volume Rich Developer* using the INOA Doser.
Empty mixture into a bowl.

LAW OF COLOR
INOA WORKS WITH THE EXISTING PRINCIPLES
OF COLOR THEORY

TEC

COVE

Up t

Over
of th
use

Add 2 - 8g / 0.28 oz. tubes of INOA for a total of

16 g / 0.56 oz. of haircolor.

Deve

Mix until a rich, creamy, consistent texture is obtained.

TAK

DO NO
mid-le
applic

Colo
mid-

.1/B
.2/V
.5/Rv

.7/Gr
N

.3/G
.4/C

10
NATURAL
very lt.
LEVEL
blonde

10
9

light
blonde

blonde

8
7
6

dark
blonde

5 & darker
6
light
brown

brown

BOWL

8g

Natural

.6/R

level

DOSER

tone
UNDERTONE
N
natural

blue
.1
Pale Yellow

V Yellow
violet
.2 Orange
Yellow
GOrange
gold
.3 Orange
Red
C

copper
.4

Red

NEUTRALIZATION
Opposite colors on the color wheel neutralize
each other. Use a cool shade to neutralize
warm undertones. Use a warm shade to
neutralize cool undertones.
.2/V
VIOLET

example:

.1/B
BLUE

6GV
.7/Gr
GREEN
6.32

**10, 20 or 30 volume (10-volume for refreshing and lightening up to

1 level, 20-volume for coverage of white hair or to lighten up to 2 levels,
30-volume to lighten up to 3 levels).

CAUTION
Wear suitable, disposable gloves.
Use exclusively with the INOA Rich Developer, 10 Volume (3%),
20 Volume (6%) or 30 Volume (9%) maximum.
Use only the proportions indicated.
Dont use with metal tools (clips, comb,....)
The product can be mixed in a bowl.
In order to respect the indicated proportions, do not use
a shaker to measure the INOA system components.
Mix until a rich, creamy, consistent texture is obtained.

APPLICATION

Mix according to instructions and spread INOA onto the

re-growth area. Proceed with mid-lengths/ends (See Take
Through Guidelines). We recommend taking fine sections to
ensure thorough saturation. Development time starts when
re-growth application is complete.

DEVELOPMENT TIME: 35 MIN

red-violet

.6

Gr

darkest
brown

brownish
black

green
.7

NOTE: W
the targe

TARG
LEVE

9
LIGH
BLON

8
BLON

6
LIGH
BROW

5
BROW

4
DAR
BROW

3
DARKE
BROW

2
BROW
BLAC

IMPORTANT:
.5 HAIR COLOR CAN CAUSE AN ALLERGIC REACTION. A SKIN ALLERGY TEST MUST BE DONE ON YOUR CLIENT 48
of color
EACHlevel
APPLICATION.
READ AND FOLLOW ALL USAGE ADVISORIES ON THE OUTSIDE OF THE HAIRCOLOR
! 4 HOURS BEFORE
R LEAFLET INSIDE THE CARTON.
CARTON
AND
dark
red
3

No c
the m
deve

7
DAR

Rv

brown

No c
on th
deve

primary tone of color

secondary tone of color

1
BLAC

LOR
OZ.

ser.

to
2 levels,

EMULSION & RINSING

During the last 2-3 minutes of processing time: without
adding water, gently loosen the color from the scalp
without stimulating the scalp, continue through the
mid-lengths/ends of the hair using the flat part of the end
of fingers.

T 48

FIRST APPLICATION OF INOA RED

SHADES WITH RUBILANETM and DM5:

Once haircolor mixture moves away from the scalp, add

a small amount of lukewarm water to continue the emulsion.
After a few minutes, rinse thoroughly until the water runs clear.
Shampoo twice with INOA Post Color Shampoo.

For optimal results with the first application of INOA RED SHADES
with RUBILANETM and DM5, take through the mid-lengths and ends
immediately without taking into consideration the color fading on
mid-lengths and ends. Development time starts when re-growth
application is completed.

COVERING WHITE HAIR:

Thanks to their intensity, INOA RUBILANETM and DM5 red shades

are designed to cover from 0% to 100% white hair without mixing
with another shade. Apply the target INOA RUBILANETM and DM5
red shades without mixing with another shade for an intense result.

TECHNICAL INSTRUCTIONS
COVERAGE OF WHITE HAIR
Up to 70% white hair: mix 2 tubes of the target shade.

INOA DM5 WARNING:

Over 70% white hair: Mix 1 tube of the target shade + 1 tube
of the Natural shade at the same level. For mid-lengths/ends,
use target shade only.

IT IS IMPERATIVE THAT DM5 SHADES ONLY BE USED

ALONE. THEY MUST NOT BE USED IN COMBINATION
WITH ANY OTHER SHADES.

Development time: 35 minutes.

TAKE THROUGH GUIDELINES

Color change: apply on the re-growth and take through the

mid-lengths and ends immediately (TTI).
No color change but faded on mid-lengths and ends: apply
on the re-growth and take through the last 15 minutes of the
development time (TT15).
No color change: apply on the re-growth and take through
the mid-lengths and ends 5 minutes before the end of the
development time (TT5).
NOTE: When refreshing a 70% - 100% application, take through the mid-lenghts and ends with
the target shade only.

COOL

(Blues, Greens,
Naturals, Golds)

TIME

WARM
(Coppers
& Reds)

9
LIGHT
BLONDE
8
BLONDE

8.3

1 - 10
MIN

8.34

REDORANGE

6.34

4
DARK
BROWN

10 - 20
MIN

6.46

1
BLACK

RED
RED

3
DARKEST
BROWN
2
BROWN
BLACK

ORANGE
YELLOW
ORANGE

6
LIGHT
BROWN
5
BROWN

UNDERLYING
PIGMENT

YELLOW

7
DARK

RED

4.45

15 - 25
MIN

4.56

Choose relevant pre-coloration shade.

Mix with Oleo Gel and Rich Developer.
Apply to lightened sensitized areas.
Develop for between 1-25 minutes
according to pre-coloration chart.
Emulsify (dry and wet), rinse, shampoo
and dry the hair.

1 - 25 MINUTES

Apply target shade to the re-growth area.

Set timer for 35 minutes.
Take through immediately (TTI).
Emulsify (dry and wet), rinse, shampoo
and dry the hair.
35 MINUTES

COLOR IN (PRECOLORATION)

TARGET
LEVEL

COLOR IN (PRE-COLORATION)
TO DARKEN 3 LEVELS OR MORE ON VERY
SENSITIZED HAIR

DO NOT ADD WATER to your mixture to take through the

mid-lengths and ends. Processing time starts when re-growth
application is complete.

e (3%),

RED SHADES
WITH RUBILANETM AND DM5

RED
RED