PURCHASE BEHAVIOR:

Rural people can buy only from three places includes:

1) From the shop in the same village
2) Weekly bazaar
3) From the shop of nearby town.

Factors influencing buying behavior

The various factors that affect buying behavior of in rural India
are:
1. Environmental
environment

or

of
the

the

consumer

surroundings,

within

which

The
the

consumer lives, has a very strong influence on the buyer

behavior, egs. Electrification, water supply affects demand
for durables.
2. Geographic influences - The geographic location in
which the rural consumer is located also speaks about the
thought process of the

consumer. For instance, villages in South India accept technology

quicker than in other parts of India. Thus, HMT sells more winding
watches in the north while the