ICT-311/511

ICT Analytics

Fall 2014 Syllabus

Instructor: JoDee Mittlestadt

Office: Virtual
Phone: 715.556.0753
Email: mittlestadtj2000@uwstout.edu
Syllabus is subject to revision at the instructors discretion.
Course Description
Determine the value of electronic information and communications, developing metrics, determining
return on investment on information and communication technologies.
Course Objectives
Upon completion of this course, students will be able to:

Describe the value of information and communication technologies

Measure tangible and intangible value of ICT
Develop metrics
Analyze information and communication technologies
Optimize information and communication technologies
Research current and future trends in ICT Analytics

Text
Hemann, C., & Burbary, K. (2013). Digital Marketing Analytics: Making sense of consumer data in a
digital world. Indianapolis, IN: Que Publishing.
This class is participating in the e-text initiative. You are subscribed to this textbook, which is located in
the content area of the D2L course. Additional Readings will be noted weekly within the content area as
well. They will be noted accordingly if the reading is required, suggested or optional.
Future Learning
The field of web analytics is continually evolving. Often even mid-course a new development will occur
which will change how a particular reading, discussion, or assignment is completed. As such the
additional sources you are provided are key in remaining up-to-date. Please be sure to save the
locations of these sources, as well as add your own, so that by the end of the course you have a growing
list of channels aligned to keep you informed well into the future. Excellent starting points are: Blogs,
YouTube Channels, Twitter, Facebook, LinkedIn, and whichever other media channels you currently
frequent.
In each of these areas you can search for industry leaders and follow them. By doing so, your social
media accounts become a source of the latest industry changes and trends. Be sure to add
individuals/communities to your list as you discover additional thought leaders. You may like to jump
start this practice with the following leaders: Avinash Kashik, Matt Cutts, Google Analytics, Marketing
Land, Social Media Examiner, Mashable, and Moz.
Due Date Policy for Assignments & Tests
All assigned work must be submitted to the instructor by 11:59 pm CST on the date for which it was

marked due. Due dates for all assignments, tests, and discussion posts and responses are on the dates
indicated in the schedule you are provided. Tests must be taken during the scheduled timeframe unless
arrangements have been made prior to the date of the test. Missed tests may not be made up at a later
date.
Evaluation & Expectations
Students will be evaluated on the following items: Research Paper(s), Projects/Assignments,
Exams/quizzes, Discussion Posts/Responses and overall participation.
Students are expected to turn in first-class work. Correct spelling, grammar, formatting, and
referencing (APA style) are required on all material handed in for evaluation. You are expected to use
the highest level of rigor in evaluating and citing resources. All research papers will be run through the
turnitin.com originality checking system. Additional expectations:

No late work without prior approval

All assignments handed in must be original work
No makeup exams
You must complete all projects to receive a grade in the course.
You are responsible for all communications provided by the instructor through D2L, your
UW-Stout student email, and/or other required communication sources as noted.

Attendance/Participation
Because this is an online class, attendance is measured through discussion participation. Participation
includes your timeliness, dedication, and professionalism displayed throughout the course. This is
especially apparent within the weekly discussions. In addition to correct spelling, grammar, and citing of
resources, professionalism is expected at all times. Disagreements are part of the learning process, but
even these discussions can be achieved in a constructive manner. This type of a respectful environment
is essential to learning and will be expected during every interaction related to this course. Your
participation and professionalism will be as significant portion of your final semester grade, as the
discussion area is heavily weighted in this course (see below).
Evaluation
Points will be assigned to discussion, assignments, and exams as listed below. Please note this is subject
to change/adjustment.

Discussions: 12 @ 25 points each = 300 points

Assignment #1 = 50 points
Assignment #2 = 75 points
Assignment #3 = 100 points
Mid-term Exam = 50 points
Final Exam = 50 points
Undergraduate Total (ICT-311): 625 points
-------------------------
Graduate Students will also have a Research Paper/Annotated Bibliography related to analytics.
It is worth 100 points.
Graduate Student Total Points (ICT-511): 725 points

Submitting Assignments:
Unless otherwise noted, all assignments are due by 11:59 pm (CST) on the listed deadline. Assignments,
projects, and/or papers will be turned into Learn@UW-Stout (D2L) unless otherwise indicated.
Grades will be issued based on the successful completion of the provided expectations. To earn a
passing grade in this course you need to submit all assignments/projects and participate in all
discussions. Letter grades will be based on the following percentages of the total points assigned.
A 94 -100%

A- 90-93%

B+ 87 - 89%

B 84-86%

B- 80-83%

C+ 77-79%

C 74-77%

C- 70-73%

D 60-69%

F 59% or less

READINGS & DISCUSSION
Readings (weekly)
Discussions are related to these weekly readings. The readings are noted within the schedule. It is
suggested that you spend the early part of the week completing the readings, so that you can digest the
information, compose and post your initial response each Thursday by 11:59 pm.
Discussions (weekly)
Posts due each Thursday by 11:59 pm; Posts should be between three-five paragraphs.
Responses due each Sunday by 11:59 pm; After you have completed your post, you must then respond
to at least three fellow students with one-two paragraph responses.
You will find the discussion topic posted within D2L. Based on this topic, enter a reflection on the
chapters/readings in the discussion area of D2L and provide an appropriate title. Your discussion post
should reflect on what you felt was key within the reading/s and how you could apply the information.
You can also discuss points with which you disagreed. Professional experiences related to the topics are
especially welcomed within these posts. Your post entries should each be three to five paragraphs. Your
text must be within the discussion area itself (not included as a separate attachment). However, it is
recommended that you first compose outside of D2L and then copy/paste and format your posting into
the discussion board. D2L does experience glitches on occasion and losing work can be both frustrating
and time consuming.
Citing outside sources is highly encouraged and will aid in earning points for the discussions. When you
note a source it is important to correctly cite that source within your post, as well as provide a reference
for it at the end. (If the source isnt electronic, please attach a scan of the article/document whenever
possible.) This will aid others by allowing them to also view your source. For references us APA style. A
handy online source is the Purdue Owl Formatting and Style Guide located here:
https://owl.english.purdue.edu/owl/resource/560/01/
This is a discussion and as such you are expected to read and respond to other students posts. You are
required to respond to at least three other students posts and/or responses. This is a rich learning area

within the course, so lively discussions are encouraged. Of course, even when in disagreement with
another students post, respect and professionalism are required at all times.
To earn full points for each discussion you must follow the deadlines, adhere to spelling, grammar, and
reference requirements, be professional and respectful, as well as meet the minimum post length and
response quantity requirements.

ASSIGNMENT OVERVIEW
Assignment 1: Google Analytics Academy, Digital Analytics Fundamentals (self study option)
There are six units within the Digital Analytics Fundamentals in the Google Analytics Academy. You will
view the videos and complete the related quizzes for each unit, as well as complete the final
assessment. While the community and certification option are no longer available, the self-study area is
open. After completing the final assessment, please take a full-screen screen shot. (Note: Be certain
your name in the upper right corner of the screen in the menu bar is visible within the screen shot
image. If this is not present on your computer, open a Word Document, type in your name and the date,
position it next to the Google Analytics final assessment screen, and take a full-screen screen shot.) The
Google Analytics Academy is located here: https://analyticsacademy.withgoogle.com/explorer
Assignment 2: Persona/Marketing Report
Assignment 2 has a Part 1 and 2. For Part 1 you will be learning about and developing a persona. For
Part 2 you will receive a marketing research report, which you will then review with consideration given
to your persona.
Assignment 3: Case Study
In this assignment you will be provided with a case study. You will be required to examine the details of
the case study, complete research, report your findings, and provide recommendations.
Graduate Student Research Paper (ICT-511)
Research Paper: Annotated Bibliography
*Undergraduates do not need to complete this requirement; this is for graduate students only.
An annotated bibliography will be required for your final research paper. See D2L for more information.