LOCAL

pop up shop

exhibition

online sales

Revenue
Cost of channels
pop up shop
exhibition costs
online sales

Cost of production (per product)

Materials
Wages

Fixed costs
Warehouse
office/warehouse
Utilities
miscellaneous
Website
Salaries
Marketing manager
Marketing trainee
Head designer
design trainee
Coordinator
field officer
female artisans
Design /volunteers

MASS NGO
# NGOs
women/ngo
women/month

40
100
4,000

products/monh

51,429

customers/month
products/ month

25,714
2

days/ month
6

reach/day
100

purchases/day
20

500

70

70

24

200

20

480
670

Rs./month

4,020,000

Rs./month
Rs./month
Rs./month

202,000
140,000
360,000
702,000

ction (per product)

Rs./product
Rs./product

purchases/month
120

Costs
Fixed cost
Channel cost
Variable cost
17%

total
margin

2,700
700
Impact
women

Rs/month
Rs./month
Rs./month
Rs./month
Rs./month

15,000
30,000
25,000
40,000
30,000
1
1
1
1
1
1
50
5

70,000
30,000
70,000
30,000
20,000
40,000
150,000
30,000
510,000

12,857

Reach
514,286

Costs
Margin /product

Price
25%

Retailer
Channel cost
6,000
180,000

Marketing
10,000

Rent/day

Set up
30,000

100,000

COD

Merchandizing
10%

150

Margin per channel

Pop up shop
Exhibition
Online sales

510,000
702,000
2,278,000
3,490,000
530,000

Rs./month
products/month
women/month

13%

9,000 12000-3000
12.8571428571
52.1111111111

(guaranteed wage)

518,000
280,000
2,520,000

Merchandizing
12000
Manning /day
10,000

Payment
cash

cash

cash

Initial investment
website development
UPS
sewing machines = 10
embroidery centre =10
Total

50000
25000
70000
50000
195000

Fixed cost
Variable cost per unit
Revenue per unit

1,212,000
3,400.00
6,000

Breakeven Units
Currently targetting
Excess

Units
argetting

466.15 units
670
203.85