I 1 C A - C C Y 20: Ndustry Ompany Nalysis Ompany EAR North America

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INDUSTRY 1
COMPANY ANALYSIS COMPANY C
North America
YEAR 20
Y10
Y11
Y12
Y13
Y14
Y15
Y16
Y17
Y18
Y19
Y20
Price ($ per pair at retail)

S/Q Rating (1 to 10 stars)
Models Offered
Free Shipping
Advertising ($000s)
Celebrity Appeal
75.00
5
180
No
7,000
0
70.00
4
180
No
7,000
0
70.00
5
180
No
7,000
0
70.00
5
180
No
8,000
0
70.00
5
180
No
6,000
75
69.00
5
180
No
6,000
195
75.00
5
259
No
7,000
145
75.00
6
259
No
7,000
145
75.00
6
259
No
7,000
0
75.00
6
259
No
7,000
0
75.00
6
259
No
8,000
0
Online Orders (000s)

Pairs Sold (000s)
Market Share
68
68
25.0%
119
119
34.6%
157
157
36.7%
194
194
37.6%
214
214
34.7%
227
227
31.2%
225
225
27.0%
273
273
28.7%
249
249
23.4%
241
241
20.2%
247
247
18.7%
Price ($ per pair at wholesale)

Models Availability
Advertising ($000s)
Rebate Offer ($ per pair)
Retail Outlets Utilized
Retailer Support ($ per outlet)
Delivery Time (weeks)
Celebrity Appeal
48.00
5
200
7,000
3
3,000
400
3
0
50.00
4
200
7,000
3
3,000
400
3
0
50.00
5
200
7,000
3
2,598
400
3
0
50.00
5
200
8,000
3
2,802
400
3
0
49.00
5
200
6,000
3
2,494
400
3
75
55.00
5
200
6,000
3
2,600
400
3
195
55.00
5
259
7,000
3
2,028
400
2
145
55.00
6
260
7,000
3
2,946
400
2
145
55.00
6
261
7,000
3
2,665
400
2
0
55.00
6
260
7,000
3
2,573
400
2
0
55.00
6
260
8,000
3
2,654
500
2
0
Retailer Demand (000s)

Gained/Lost (due to stockouts)
Pairs Sold (000s)
Market Share
1,282
0
1,282
25.0%
1,343
89
1,254
25.6%
1,358
+133
1,491
26.6%
1,556
342
1,214
21.2%
1,915
709
1,206
23.5%
1,542
347
1,195
19.4%
1,748
347
1,401
25.4%
1,832
692
1,140
17.5%
1,541
388
1,153
17.2%
1,508
86
1,422
19.8%
1,500
68
1,432
19.8%
Bid Price
S/Q Rating
35.00
4
35.00
4
35.00
4
35.00
4
35.00
4
35.00
4
0.00
0
0.00
0
0.00
0
0.00
0
0.00
0
Pairs Offered (000s)

Pairs Sold (000s)
Market Share
185
185
25.0%
224
0
0.0%
226
226
28.2%
226
226
24.8%
226
226
24.0%
226
226
23.4%
0
0
0
0
0
0
0
0
0
0
0.0%
0.0%
0.0%
0.0%
0.0%
INTERNET SEGMENT
WHOLESALE SEGMENT
PRIVATE-LABEL SEGMENT
Wholesale Price
S/Q Rating
10
$70
$60
$50
$40
10
11
12
13
Internet Sales
14
15
Year
16
Wholesale Sales
17
18
19
20
S/Q Rating
Company C's
Prices and
S/Q Ratings
Sales Price
Internet Price
$80
Private-Label Sales
Company C's
Market Share
Market Share
40%
30%
20%
10%
0%
Competitive Intelligence Reports
10
11
12
13
14
15
Year
16
17
18
19
20
Copyright GLO-BUS Software, Inc.
2015-03-21 11:16
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INDUSTRY 1
Europe-Africa
YEAR 20
Y10
Y11
Y12
Y13
Y14
Y15
Y16
Y17
Y18
Y19
Y20

Models Offered
Free Shipping
Advertising ($000s)
Celebrity Appeal
75.00
5
180
No
7,000
0
70.00
4
180
No
7,000
0
70.00
5
180
No
7,000
0
70.00
5
180
No
8,000
0
70.00
5
180
No
6,000
80
69.00
5
180
No
6,000
235
75.00
5
259
No
7,000
145
75.00
6
259
No
7,000
145
75.00
6
259
No
7,000
0
75.00
6
259
No
7,000
0
75.00
6
259
No
7,000
0

Pairs Sold (000s)
Market Share
68
68
25.0%
117
117
34.0%
156
156
36.4%
191
191
36.7%
228
228
36.8%
247
247
34.1%
238
238
28.6%
276
276
29.4%
256
256
24.0%
249
249
20.8%
248
248
18.4%

Models Availability
Advertising ($000s)
Celebrity Appeal
48.00
5
200
7,000
3
3,000
400
3
0
50.00
4
200
7,000
3
3,000
400
3
0
50.00
5
200
7,000
3
2,397
400
3
0
55.00
5
200
8,000
3
1,878
400
3
0
55.00
5
200
6,000
3
1,511
400
3
80
59.00
5
200
6,000
3
1,322
400
3
235
59.00
5
324
7,000
3
1,194
400
2
145
59.00
6
326
7,000
3
2,095
400
2
145
59.00
6
326
7,000
3
2,095
400
2
0
59.00
6
326
7,000
3
2,168
400
2
0
55.00
6
327
7,000
3
2,233
500
2
0

Pairs Sold (000s)
Market Share
1,282
0
1,282
25.0%
1,400
147
1,253
24.2%
1,409
1,039
370
8.5%
1,222
851
371
9.7%
1,428
1,093
335
7.0%
1,488
1,172
316
8.4%
1,678
410
1,268
21.0%
1,685
591
1,094
17.5%
1,623
506
1,117
16.8%
1,629
303
1,326
19.5%
1,829
417
1,412
20.5%
Bid Price
S/Q Rating
35.00
4
35.00
4
35.00
4
35.00
4
35.00
4
35.00
4
0.00
0
0.00
0
0.00
0
0.00
0
0.00
0

Pairs Sold (000s)
Market Share
185
185
25.0%
200
0
0.0%
200
200
28.6%
200
200
22.5%
200
200
24.5%
200
200
20.8%
0
0
0
0
0
0
0
0
0
0
0.0%
0.0%
0.0%
0.0%
0.0%
INTERNET SEGMENT
WHOLESALE SEGMENT
Wholesale Price
S/Q Rating
10
$70
$60
$50
$40
10
11
12
13
Internet Sales
14
15
Year
16
Wholesale Sales
17
18
19
20
S/Q Rating
Company C's
Prices and
S/Q Ratings
Sales Price
Internet Price
$80
Private-Label Sales
Company C's
Market Share
Market Share
40%
30%
20%
10%
0%
10
11
12
13
14
15
Year
16
17
18
19
20
2015-03-21 11:16
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INDUSTRY 1
Asia-Pacific
YEAR 20
Y10
Y11
Y12
Y13
Y14
Y15
Y16
Y17
Y18
Y19
Y20

Models Offered
Free Shipping
Advertising ($000s)
Celebrity Appeal
75.00
5
180
No
3,500
0
70.00
4
180
No
3,500
0
70.00
5
180
No
3,500
0
70.00
5
180
No
4,800
0
70.00
5
180
No
4,800
95
69.00
5
180
No
4,800
200
75.00
5
259
No
5,000
150
75.00
6
259
No
5,000
150
75.00
6
259
No
5,000
0
75.00
6
259
No
5,000
0
75.00
6
259
No
5,000
0

Pairs Sold (000s)
Market Share
45
45
25.0%
79
79
32.9%
108
108
35.4%
144
144
37.6%
184
184
39.0%
199
199
34.3%
200
200
29.2%
250
250
30.8%
232
232
24.6%
227
227
20.5%
234
234
18.3%

Models Availability
Advertising ($000s)
Celebrity Appeal
41.00
5
200
3,500
2
1,500
400
3
0
42.00
4
200
3,500
2
1,500
400
3
0
42.00
5
200
3,500
2
1,213
400
3
0
42.00
5
200
4,800
2
1,393
400
3
0
42.00
5
200
4,800
2
1,608
400
3
95
50.00
5
200
4,800
2
1,908
400
3
200
50.00
5
346
5,000
2
1,804
400
2
150
50.00
6
350
5,000
2
1,901
400
2
150
50.00
6
350
5,000
2
1,803
400
2
0
50.00
6
350
5,000
2
1,609
400
2
0
50.00
6
350
5,000
2
1,703
500
2
0

Pairs Sold (000s)
Market Share
855
0
855
25.0%
1,001
165
836
22.5%
1,035
+21
1,056
26.1%
1,314
+59
1,373
31.1%
1,851
0
1,851
39.7%
1,648
+319
1,967
40.3%
1,873
274
1,599
34.2%
1,836
449
1,387
27.4%
1,687
279
1,408
23.7%
1,722
+2
1,724
26.1%
1,795
+11
1,806
26.1%
Bid Price
S/Q Rating
35.00
4
35.00
4
35.00
4
35.00
4
35.00
4
35.00
4
0.00
0
0.00
0
0.00
0
0.00
0
0.00
0

Pairs Sold (000s)
Market Share
185
185
25.0%
400
0
0.0%
400
400
100.0%
400
400
44.4%
400
400
43.0%
400
400
44.3%
0
0
0
0
0
0
0
0
0
0
0.0%
0.0%
0.0%
0.0%
0.0%
INTERNET SEGMENT
WHOLESALE SEGMENT
Wholesale Price
S/Q Rating
10
$70
$60
$50
$40
10
11
12
13
Internet Sales
14
15
Year
16
Wholesale Sales
17
18
19
20
S/Q Rating
Company C's
Prices and
S/Q Ratings
Sales Price
Internet Price
$80
Private-Label Sales
Company C's
Market Share
Market Share
100%
75%
50%
25%
0%
10
11
12
13
14
15
Year
16
17
18
19
20
2015-03-21 11:16
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INDUSTRY 1
Latin America
YEAR 20
Y10
Y11
Y12
Y13
Y14
Y15
Y16
Y17
Y18
Y19
Y20

Models Offered
Free Shipping
Advertising ($000s)
Celebrity Appeal
75.00
5
180
No
3,500
0
70.00
4
180
No
3,500
0
70.00
5
180
No
3,500
0
70.00
5
180
No
3,500
0
70.00
5
180
No
3,500
50
69.00
5
180
No
3,500
195
75.00
5
259
No
3,500
110
75.00
6
259
No
3,500
110
75.00
6
259
No
3,500
0
75.00
6
259
No
3,500
0
75.00
6
259
No
3,500
0

Pairs Sold (000s)
Market Share
45
45
25.0%
80
80
33.3%
109
109
36.0%
137
137
35.4%
170
170
35.7%
177
177
30.6%
173
173
25.2%
220
220
26.9%
212
212
22.2%
219
219
19.7%
221
221
17.2%

Models Availability
Advertising ($000s)
Celebrity Appeal
42.00
5
200
3,500
2
1,500
400
3
0
43.00
4
200
3,500
2
1,500
400
3
0
43.00
5
200
3,500
2
1,203
400
3
0
44.00
5
200
3,500
2
1,241
400
3
0
44.00
5
200
3,500
2
1,100
400
3
50
55.00
5
200
3,500
2
1,505
400
3
195
55.00
5
319
3,500
2
1,209
400
2
110
55.00
6
322
3,500
2
1,612
400
2
110
55.00
6
322
3,500
2
1,304
400
2
0
55.00
6
322
3,500
2
1,226
400
2
0
55.00
6
323
3,500
2
1,286
500
2
0

Pairs Sold (000s)
Market Share
855
0
855
25.0%
1,046
211
835
24.1%
1,096
287
809
22.5%
1,271
593
678
18.2%
1,684
1,042
642
26.0%
1,259
624
635
13.6%
1,417
322
1,095
29.1%
1,528
596
932
17.2%
1,371
438
933
15.5%
1,456
358
1,098
17.3%
1,500
332
1,168
18.0%
Bid Price
S/Q Rating
35.00
4
35.00
4
35.00
4
35.00
4
35.00
4
35.00
4
0.00
0
0.00
0
0.00
0
0.00
0
0.00
0

Pairs Sold (000s)
Market Share
185
185
25.0%
214
0
0.0%
214
214
46.9%
214
214
28.8%
214
214
22.9%
214
214
22.2%
0
0
0
0
0
0
0
0
0
0
0.0%
0.0%
0.0%
0.0%
0.0%
INTERNET SEGMENT
WHOLESALE SEGMENT
Wholesale Price
S/Q Rating
10
$70
$60
$50
$40
10
11
12
13
Internet Sales
14
15
Year
16
Wholesale Sales
17
18
19
20
S/Q Rating
Company C's
Prices and
S/Q Ratings
Sales Price
Internet Price
$80
Private-Label Sales
Company C's
Market Share
Market Share
60%
45%
30%
15%
0%
10
11
12
13
14
15
Year
16
17
18
19
20
2015-03-21 11:16

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COMPANY ANALYSIS COMPANY C

Price ($ per pair at retail)

Online Orders (000s)

Price ($ per pair at wholesale)

Retailer Demand (000s)

Pairs Offered (000s)

Competitive Intelligence Reports

Copyright GLO-BUS Software, Inc.

COMPANY ANALYSIS COMPANY C

Price ($ per pair at retail)

Online Orders (000s)

Price ($ per pair at wholesale)

Retailer Demand (000s)

Pairs Offered (000s)

Competitive Intelligence Reports

Copyright GLO-BUS Software, Inc.

COMPANY ANALYSIS COMPANY C

Price ($ per pair at retail)

Online Orders (000s)

Price ($ per pair at wholesale)

Retailer Demand (000s)

Pairs Offered (000s)

Competitive Intelligence Reports

Copyright GLO-BUS Software, Inc.

COMPANY ANALYSIS COMPANY C

Price ($ per pair at retail)

Online Orders (000s)

Price ($ per pair at wholesale)

Retailer Demand (000s)

Pairs Offered (000s)

Competitive Intelligence Reports

Copyright GLO-BUS Software, Inc.

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