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FULL MENU OF D&A SERVICES

STRATEGIC
PLANNING

STRATEGIC ANALYSIS
COMPETITIVE ADVANTAGES,
THREATS & GROWTH
OPPORTUNITIES

COMPETITIVE
BENCHMARKING
AUDIT COMPETITOR ACTIVITIES
AND SET GOALS RELATIVE TO
COMPETITOR POSITIONS

MEASUREMENT
& OPTIMIZATION

HYPOTHESIS-DRIVEN
DATA ANALYSIS

MEASUREMENT
PLANNING

DATA INFRASTRUCTURE
SET UP DATA CAPTURE WITH
TAGGING & EVENT TRACKING
INTEGRATE MULTIPLE SOURCES
INTO A CENTRALIZED DATA
PLATFORM

DASHBOARD & REPORT

DESIGN

GEO/DEMO ANALYSES,
AUDIENCE PROFILES,
SEGMENTATION SCHEMA,
SEGMENT/COHORT PRIORITIZATION

DEVELOP CUSTOMIZED
TEMPLATES FOR ONGOING
PERFORMANCE MONITORING
AND DATA VISUALIZATION

CAMPAIGN REPORTING

REVIEW EFFICACY OF CURRENT

& RECENT VAL PROPS,
CHANNELS, TACTICS, ETC.

MONITOR RESULTS AND COMPILE

REPORTS OF CAMPAIGN
PERFORMANCE, TO INCLUDE
OBSERVATIONS, INSIGHTS AND
RECOMMENDED ACTIONS

GO-TO-MARKET
STRATEGY

ONGOING
OPTIMIZATION

PROPOSALS BASED ON HIGHEST

OPPORTUNITY COHORTS,
CHANNELS, TACTICS, ETC.

PROPOSE AND IMPLEMENT

CHANGES BASED ON FINDINGS
TO IMPROVE PERFORMANCE

R&D AND TESTING

LEARNING AGENDA
DEVELOPMENT

DATA SCIENCE
& MODELING
SENSITIVITY & PRO
FORMA ANALYSES

ITEMIZATION OF MISSIONCRITICAL SHORT-TERM & LONGTERM LEARNING OBJECTIVES

PROJECT WHAT-IF SCENARIOS

BASED ON POTENTIAL CHANGES IN
UNDERLYING CONDITIONS
(CONVERSION, ROI, RUN RATE, ETC.)

CAMPAIGN
ATTRIBUTION

PRIORITIZATION &
PLANNING

CORRELATION &
VARIANCE

APPLY MULTI-TOUCH
FRACTIONAL ATTRIBUTION
METHODS TO ASSIGN CREDIT TO
EACH AUDIENCE TOUCHPOINT

SELECTION, BUDGETING &

SCHEDULING OF TEST
INITIATIVES STEMMING FROM
LEARNING AGENDA

ANALYZE FACTORS TO DISCOVER

INTERRELATION AND INFLUENCE OF
SPECIFIC VARIABLES (CORRELATION,
TREND, CLUSTER, ETC.)

EXPERIMENTAL DESIGN
& TESTING

MEDIA MIX &

MULTIVARIATE MODELS

UNCOVER PATTERNS & DRIVERS

AND ASSEMBLE THE FACTS TO
REVEAL UNDERLYING STORY &
ASSOCIATED IMPLICATIONS

DEFINE BUSINESS GOALS &

DEIRED OUTCOMES; SELECT
IDEAL SUCCESS METRICS & KPIS

SEGMENTATION &
TARGETING

MARKETING MIX
AUDIT

MARKETING
ANALYTICS

WEB ANALYTICS
MANAGE WEB ANALYTICS
TOOLS & PLATFORMS
ANALYZE USER INTERACTION
WITH BRAND SITES AND OTHER
OWNED WEB PROPERTIES

SOCIAL & CONTENT

ANALYTICS
QUANTIFY VALUE OF USER
ENGAGEMENT AND COMMENTARY
SURROUNDING SOCIAL MEDIA
AND BRAND CONTENT

BRAND TRACKING
CONDUCT AND ANALYZE SURVEYS
& STUDIES TO ASSESS AUDIENCE
PERCEPTION, BRAND LIFT AND
COMPETITIVE POSITION

DESIGN & CONDUCT CONTROLLED

EXPERIMENTS (A/B & CREATIVE
TESTS, SITE NAV/ UX TESTS, ETC.)

MODEL PREDICTIVE SCENARIOS TO

HARMONIZE CONSTRAINED,
MULTIVARIATE SYSTEMS AND
MAXIMIZE POTENTIAL OUTPUT

INSIGHTS LIBRARY

SAMPLING &
SIMULATION

DETAILED REPORTS OF
OBSERVATIONS, IMPLICATIONS &
PROPOSED ACTIONS COMPILED
AT CONCLUSION OF EACH TEST

ESTIMATE PROBABILITIES VIA

RANDOMIZED SIMULATIONS &
PERMUTATION TESTS (I.E.,MONTE
CARLO, BOOTSTRAP, ETC.)

PROGRAM
GOVERNANCE
ONGOING MAINTENANCE OF
PROCESSES, STANDARDS, STATUS
UPDATES & GROUP MEETINGS

DATA AUTOMATION
DEVELOP CUSTOM ALGORITHMS,
MACROS AND SCRIPTS TO
AUTOMATE COMPLEX DATA
PROCESSING TASKS