A STUDY ON PROMOTION MIX OF MAJOR FAST

FOOD
CHAINS IN BANGALORE

In partial fulfilment of the Dissertation

In Semester - IV of the Master of Business Administration (2012-2014)

Prepared by

KATRAGADDA NAGASWAMY
Registration No:

12010221043

Under the Guidance of

Prof. JACOB ALEXANDER

Bangalore

Master of Business Administration

Declaration

This is to declare that the report entitled A STUDY ON PROMOTION MIX OF MAJOR
FAST FOOD CHAINS IN BANGALORE is prepared for the partial fulfilment of the
Dissertation course in Semester IV of the Master of Business Administration by me under
the guidance of Prof. JACOB ALEXANDER .
I confirm that this dissertation truly represents my work. This work is not a replication of
work done previously by any other person. I also confirm that the contents of the report and
the views contained therein have been discussed and deliberated with the Faculty Guide.

Signature of the Student

Name of the Student (in Capital Letters)

: KATRAGADDA NAGASWAMY

Registration No

: 12010221043

Master of Business Administration

Certificate

This is to certify that Mr KATRAGADDA NAGASWAMY, Regn. No. 12010221043 has

completed the dissertation titled A STUDY ON PROMOTION MIX OF MAJOR FAST
FOOD CHAINS IN BANGALORE under my guidance for the partial fulfilment of the
Dissertation course in Semester IV of the Master of Business Administration

Signature of Faculty Guide:

Name of the Faculty Guide: Prof. JACOB ALEXANDER

TABLE OF CONTENTS

Topic CONTENTS:
no.
EXECUTIVE SUMMARY

Page
no:

1.

INTRODUCTION

1.1

INDUSTRY OVERVIEW

3-4

1.2

COMPANY OVERVIEW

5-9

1.3

PROMOTION MIX

10-11

LITERATURE REVIEW

12-15

METHODOLOGY

16

3.1

PROBLEM STATEMENT

17

3.2

OBJECTIVES OF THE STUDY

17

3.3

SCOPE OF THE STUDY

17

3.4

LIMITATIONS OF THE STUDY

18

3.5

TYPE OF THE STUDY & SAMPLE TECHNIQUE

18

4.

ANALYSIS & FINDINGS

20-43

5.

RECOMMENDATIONS

44-45

CONCLUSION

46

REFERENCES

47

ANNEXURE

48-50