CONSUMER BEHAVIOUR REGARDING

VARIOUS BRANDED SHOES

SUBMITTED TO:

PANJAB UNIVERSITY, CHANDIGARH

in partial fulfillment of requirement for the degree of

MASTER OF COMMERCE (M.COM)

SUPERVISED BY:Mrs. Ramjit Kaur

SUBMITTED BY:Jasdeep Kaur

M.com 2nd SEM
2298

GURU NANAK NATIONAL COLLEGE, DORAHA

LIST OF CONTENTS

CHAPTER NO.

CHAPTER NAME

CHAPTER 1

EXECUTIVE SUMMARY

CHAPTER 2

RESEARCH OBJECTIVES

CHAPTER 3

RESEARCH METHODOLOGY

CHAPTER 4

LIMITATIONS

CHAPTER 5

COMPANY PROFILE

CHAPTER 6

DATA ANALYSIS &

INTERPRETATION

CHAPTER 7

SUGGESTION &
CONCLUSION

CHAPTER 8

ANNEXURE

CHAPTER 9

BIBLIOGRAPHY

ACKNOWLEDGEMENT
Success is an effort bounded activity that involves co-operation of all.

I hereby take the opportunity to express my profound sense of gratitude

and reverence to all those who have helped and encouraged me towards
successful completion of the Project Report. It has been a great experience
working on the concept of CONSUMER BEHAVIOUR REGARDING
VARIOUS BRANDED SHOES. It gives me complete insight of this concept
of marketing and its application.
I would like to thank my Project Guide Mrs. Ranjit Kaur for her immense
guidance, valuable help and the opportunity provided to me to complete the
project under her guidance.
I would like to thank all faculty members of GURU NANAK NATIONAL
COLLEGE DORAHA for guiding and supporting me in the completion of
project from time to time.
Last but not the least, my gratitude to great almighty and my parents
without whose concerned and devoted support the project would not have
been the way it is today.

JASDEEP KAUR

PREFACE
The project study on CONSUMER BEHAVIOUR REGARDING VARIOUS
BRANDED SHOES has been conducted to observe the preferences of
consumers. This system of education is highly appreciated as it provides
the students with an opportunity to acquaint them with the outside world.
The practical work helps the students to view the real business world
closely, which in turn widely influences their conception and perception.
In this project 50 respondents are selecting for knowing their
perception regarding branded shoes. For this purpose information is
collected from some areas of Ludhiana.