The Fundamentals of Internal Communication

This one-day workshop will introduce you to the key concepts of effective
internal communication. The session will share best practice, industry
knowledge, as well as tried and tested tools and techniques which will enable
you to design and deliver great internal communication.
The session has been designed to give you a thorough understanding of
internal communication, from the basics through to strategic internal comms.
Course Programme
Within the course we will cover:

How to align your communication objectives with organisational

objectives
Developing content that connects
Understanding your audience and designing content for them
Planning your channel strategy; how to get your communication to the
right people at the right time, in the right way
Evaluation: ensuring your communication has impact
Communications planning tools and techniques

Benefits of attending

Develop your knowledge, skills and capability within internal

communication
Understand how you can add value with effective internal
communication
Develop your writing skills
Understand what makes an effective communications plan
Learn from best practice from across the globe
Understand how to segment your messages to get noticed by different
audiences and stakeholders
Demonstrate the impact your internal communication has

Who should attend

Internal communication managers
Heads of internal communication
Internal communication business partners
Internal communication executives
HR managers
HR business partners
Employee engagement specialists
Anyone with an interest in internal communication