Communication Plan

1. We plan to target all of our publics by utilizing technology, social

media, and word of mouth.
1. Website done by CC when they choose
1. Update the information, fix grammatical errors, and
appeal to a younger demographic
2. Twitter live and tweeting
1. Easily spread information amongst students
2. Get popular accounts to retweet us to broaden the
visibility
1. Create and plan tweets
3. Instagram live and posting
1. Visualize the experience of Caregiver Companion
2. Give students an idea of what volunteering entails
3. Allow for a personal connection between students and the
organization
1. Create and plan Instagram posts
4. Facebook run by CC
1. Spread information and awareness of the organization
2. Potentially allows for students to find rides to volunteer /
partners to volunteer with to ease transportation concerns
3. Post in popular Purdue groups
1. Create and plan Facebook posts
5. Follower Incentives if needed after call out (mid April)
1. Try to increase visibility of our social media posts by
offering students incentives to follow (ex: cookie per
follow)

6. Video Second week of April

1. Student testimonial
2. Showing long-term benefits to students
1. Plan video
2. Edit video
3. Implement video
7. MyPurdue Portal before end of campaign (late April)
1. Get Caregiver Companion on a database of student
volunteer opportunities located on the MyPurdue website
8. Callout ideally April 14 or 15
1. Event to detail what Caregiver Companion is and address
any concerns that students may have. A question and
answer session to follow
1. Event plan
2. Promotional Plan
1. Brochures completed
1. Information about the history of the
company, expectations of volunteers,
prerequisites, testimonials, and
contact information
2. Place in CCO, Honors College,
Schleman Hall, etc.
3. Have at callout
2. Flyers March 28
1. Promoting the callout event
3. Tabling to promote week of April 6-10
1. Utilizing flyers
2. Talking one-on-one to students

3. Campus presence
4. Chalking week of April 6-10
1. Callout information placed on
sidewalks and in classrooms to
increase visibility and knowledge
2. We plan to target student organizations through email and speaking at
organization meetings.
1. Emailing presidents March 28
1. Increase involvement of students that are already
participating in extracurricular activities
1. Contact geriatric & healthcare organizations,
campus ministries, and co-ops specifically as it is
an area of interest and a way to gain experience
2. CCO completed
1. Get Caregiver Companion in volunteer pamphlets
2. Use it as a resume booster
1. Contact CCO
3. We plan to target Greek students through interacting with philanthropy
chairs.
1. Contact councils to publicize volunteer opportunities March 28
1. Try to organize a Greek Day of Service and get a lot of
volunteers
2. Contact philanthropy chairs March 28
1. Inform chapters on a one-on-one basis of the
opportunities
2. Offer to present to chapter or do table talks
3. Odyssey article April 10
1. A detailed account of what the organization does and how
students can get involved
1. Contacting Odyssey staff
4. We plan to target non-Greek students through traditional channels
such as flyers, chalking, and word-of-mouth.
1. Exponent article April 10

1. A detailed account of what the organization does and how

students can get involved
1. Contacting Exponent staff
2. Dining court April 6-10 week based on availability
1. Interacting with underclassmen to build lasting
relationships with the organization
1. Tabling
3. Lecture hall presentation April 6-10 week based on class times
1. Appealing to large groups of people at once to raise
awareness
1. Attending lectures and presenting for a few minutes
before class
4. Res life April 6-10 week based on meeting times
1. Targeting underclassmen specifically to build lasting
relationships with the organization
1. Attending hall meetings and speaking
5. BGR/STAR April 10
1. Getting in touch with new students to form a relationship
right as they begin their time at Purdue
1. Contact P-Staff to table at activity fairs