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  • Keeping in Mind Your Term Project "Ipakistan" Group Make A Report Covering The Topics Highlighted in The Toc

    Diunggah oleh

    Muhammed Ghazanfar
    31 tayangan3 halaman
    The document is a report submitted by the iPakistan group for their term project. It covers various topics related to services marketing as outlined in the Table of Contents, including the marketing mix, consumer behavior theory, service branding, pricing strategies, and a service blueprint. The report was submitted on April 9th, 2015 and presentations on the project were scheduled for April 16th and 23rd, 2015.

    Deskripsi Asli:

    Services Marketing

    Judul Asli

    Report Requirements

    Hak Cipta

    © © All Rights Reserved

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    The document is a report submitted by the iPakistan group for their term project. It covers various topics related to services marketing as outlined in the Table of Contents, including the marketing mix, consumer behavior theory, service branding, pricing strategies, and a service blueprint. The report was submitted on April 9th, 2015 and presentations on the project were scheduled for April 16th and 23rd, 2015.

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai DOCX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    31 tayangan3 halaman

    Keeping in Mind Your Term Project "Ipakistan" Group Make A Report Covering The Topics Highlighted in The Toc

    Diunggah oleh

    Muhammed Ghazanfar
    The document is a report submitted by the iPakistan group for their term project. It covers various topics related to services marketing as outlined in the Table of Contents, including the marketing mix, consumer behavior theory, service branding, pricing strategies, and a service blueprint. The report was submitted on April 9th, 2015 and presentations on the project were scheduled for April 16th and 23rd, 2015.

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai DOCX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 3

    Report:

    Keeping in mind your term project


    iPakistan group make a report
    covering the topics highlighted in
    the TOC
    Report Submission on the 9th
    April 2015
    Presentations on 16th & 23rd
    April 2015

    Table of Contents

    S. No.

    Description

    Cover Page

    Letter of Transmittal

    Acknowledgements

    Abstract

    1.

    Executive Summary

    2.

    Introduction to the Service

    Extended Services Marketing Mix

    Three-Stage Model of Consumer


    Behavior Applied to the Service

    Role and Script Theories Applied


    to the Service

    Core and Supplementary


    Services

    6.1

    The Flower of ServiceAdding


    Value via Supplementary
    Services

    6.2

    Distribution Channels

    Branding of Services

    Communication Strategy

    Foundation for Setting Prices


    -Cost-based, Value-based, and
    Competition-based Pricing

    10

    Service Blueprint

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