CORPORATE

COMMUNICATION THROUGH
PR

DEFINED
Corporate communicationis the
communication issued by a corporate /
organization / body / institute to all its public(s).
"Publics" here can be bothinternal(employees,
stakeholders, i.e. share and stock holders) and
external (agencies, channel partners, media,
government, industry bodies and institutes,
educational institutes and general public).

WHY?
Commitment
Leadership
Quality/Innovation
Customer relationship
Social perspective

Corporate Communication
encodes and promotes
strong corporate culture
coherent corporate identity
genuine sense of corporate citizenship
an appropriate and professional relationship with
the press
quick, responsible ways of communicating in a
crisis

TOOLS OF
CORPORATE COMMUNICATION

NEWSLETTERS
A regular Newsletter is an important channel of
communication for specific captive audiences
However it is critically important that the
newsletter is of the highest quality in design,
layout and contents.

ANNUAL REPORTS

PR ADVERTORIALS
Advertorials are paid public information / service
messages placed in targeted newspapers and
magazines
Advertorials have much higher credibility than
advertisements and may include third party
endorsement for further enhancing credibility

CORPORATE/SPECIAL
REPORTS

SUPPLEMENTS

CORPORATE BROCHURES

CORPORATE VIDEO

A video documentary is a powerful communication

tool. A well conceived and creatively produced video
documentary comes across as credible and leaves a
lasting impact

It is important for the target audience to have

strong trust in the company they are dealing/working
with

The documentary can be sent to all potential

customers and can be shown in seminars and at
other opportunities, including short versions being
aired on targeted TV channels as paid messaging

Thank You!