Cultural & Worldview Value

Individualism/Collectivism

Gender Role Definition:

Masculinity/Femininity

The United States

Hierarchy is
established within
organizations for
convenience:
superiors refer to
subordinates for
assistance, while
ensuring they are
available also.
Communication
among people is less
formal, especially in
business. Mutual
sharing of information
and skills is expected.
Society is not as
connected [especially
within the family
unit], people tend to
look after themselves.
People should refrain
from high
dependency on family
and authority.
Americans are not
afraid to approach
new people or
unfamiliar situations.
Promotions within
work are largely
based on merit.
American culture is
masculine, and this
can mostly be
explained by its high
levels of
individualism.
Education, sports,
arts, etc are
measured by how well
someone can
perform. American
assessment are rated
against a specific,
pre-determined

Thailand
This country is highly
collectivist. People
are committed [in a
long term sense] to all
family members. One
should always remain
loyal to the in-group,
and build strong
relationships with
accountability and
responsibility. Thai
are unlikely to
confront and
submission to a task
or idea does not
always equate to
actual acceptance.
Personal relationships
are a vital part of
successful business
ventures, and
patience is required in
this regard.

Thailand is considered
a feminine society
due to its low score in
the concepts of
competition,
achievement, and
success as driving
forces in the culture.
Thai place a great
deal of importance in
care for other people
and ensuring that
everyone has a good
quality of life. It also

Power Distance: Respect of

Authority

Uncertainty Avoidance

success target.
Americans also seek
monetary and
material gain over
quality time and seek
to win as often as
possible.
The uniqueness of
people means that
inequality exists. The
powerful leaders
within the country
understand they hold
more power, and
workflow [in general]
follows along this
pattern.

has the lowest

masculinity rating
among Asian
countries on average.

Per Geert Hofstede,

this country scores 64
on the PDI index,
which is a little less
than the average
Asian country.
Inequality is
accepted, and citizens
adhere to a very strict
chain of command.
There is not a large
amount of will to
challenge authority.
People are expected
to act within their
rank, and to respect
others who are higher
than they are.
Information is
disseminated in a
traditional top-down
fashion, and is closely
monitored.
Americans act on
Thailand seeks to
their perception of
minimize and reduce
where they are in life. levels of the unknown
New ideas are often
by implementing
accepted, and trying
strict rules, laws, and
different things is
policies. The
encouraged. Freedom population seeks to
of expression in most control everything, in
aspects is stressed,
order to limit
people are less
unexpected events.
emotionally
This society struggles
expressive and
to effectively accept
invested, and there
change.
are less rules within
culture. The only
historical event that

Short Term/Long Term Orientation

Indulgence

has negatively
impacted this
perception was 9/11,
and Americans have
become more
cautious.
Americans are quite
practical, and pursue
things they have
confidence in.
American business
measures short-term
success/performance
to determine future
action.

Americans generally
seek to work hard
and play hard.

Thai culture is not as

pragmatic as other
cultures, but rather
more normative. The
people have high
levels of respect for
traditions, do not
focus on saving for
the future as much,
and seek to achieve
quick results in
general.
Not enough cultural
information to
determine.