Rubric Final Assignment

Students are required to make a sales video for their own made up department store. On the website the students will
persuade customers to buy four products from their department store from the electronics, clothing line, fragrance and
supermarket goods department.
The students will be instructed with help of a tutorial and checklist to create their video in groups of four. In the previous
lessons students have learned to persuade a costumer (speaking), to write a persuasive paragraph and make a video. The
student will be assessed on the following:
Skills
Product

Sales skills
Creativity

Pronunciation
& Fluency

Vocabulary &
Grammar
Length of
video
Group work

Insufficient
Not suitable for target group, no,
specifications of the product
mentioned.
0
No sales skills used.
0
Not creative in presenting and
selling products.
0
Students were difficult to
understand, unclear in
pronunciation
Speech is slow, lots of hesitation,
Nervous, usage of Dutch words to
compensate
0
No use of vocabulary and grammar
learned from the lessons.
0
1- 3 minutes
0
No group report with division of
tasks and no equal contribution to
the assignment.
50 words or less

Sufficient
More or less suitable for
target group, some
specifications of the product
mentioned.
6
Some use of sales skills.

Good
Suitable for target group,
sufficient specifications of the
product mentioned.

Excellent
Suitable for target group,
thoroughly specifications of the
product mentioned.

8
Good use of sales sills.

10
Excellent use of sales skills.

6
Some creativity in
presenting and selling
products.
6
At moments difficult to
understand, some
hesitations and
pronunciation errors
Speech is slow, few
hesitation, self-correcting
6
Poor use of vocabulary and
grammar learned from the
lessons.
6
3 - 3,5 minutes

8
Creative & original in
presenting and selling
products.
8
Easy to understand. Clear
pronunciation with some
without interference in
understanding
Normal pace, Correct usage of
filters, Correct intonation
8
Good use of vocabulary and
grammar learned in the
lessons.
8
3,5 - 4 minutes

10
Very creative & original in
presentation and selling
products.
10
Easy to understand and very
clear pronunciation. No
pronunciation errors!!
Smooth and effortless speech,
communicative

6
Short group report with
division of tasks and some
equal contribution to the
assignment.
50 -100 words

8
Extensive group report with
division of tasks and equal
contribution to the
assignment.
100-150 words

10
Extensive group report with
detailed division of tasks and
equal contribution, and a
reflection on the group work
collaboration. 150 words and
more.

10
Excellent use of vocabulary and
grammar learned in the
lessons, and extra contribution.
10
4-5 minutes

Total

Maximum points 70

10