I’m sure you’re the person

which I saw in my dream

What dream??????
 My dream is………

BE A MOST WANTED LOCAL

MEDIA SPECIALIST
COMPANY in Indonesia
 WHY IS THE IDEAS COME,
BECAUSE….
 Advertiser
 Media Industry need a new idea
 Now Advertiser looking a EXCITING and EXCELLENT
SERVICE from media with low media cost and commission.
 They need a “one stop shopping media” which will be more
EFFICIENT, EFFECTIVE and EASER.
 Brand Agency
 Cost efficiency for media department itself (e.g. Nielsen tools)
 Overhead reduce cause media staff will move to new company
than that company have to looking some profit for themselves.
 Created power of bargaining to media.
 Created competition with other media specialist or Agency.
 Brand Agency A Brand Agency B Brand Agency C

Media specialist
X

Division A Division B Division C

Production/ New Media Direct mail/

Activation (internet, sms) Out of Home
Movie prod. Touch point
 WHAT WE HAVE TO DO?
 Keep join hand together.
 Trust each others
 Welling to move forward
 Working hard
 Think beyond/ out of the box
 SWOT
 Strengthens
 Owning this company.
 Have big bargaining power to
media partner cause we have a
big volume of billing which is can
make a commitment with media
partner for ask more benefit.
 Reduce the overhead for media
department cause that department
have to looking a profit
themselves.
 The parent company (brand
agency) can get a share of profit
every year (depend on the
percentage of share).
 Weakness
 It’s because the company is new,
we must renegotiate for scheme of
bonus and discount to media
partner.
 New recruitment staff (need time).
 Opportunity
 Company open to except same
category client before all the
division have it. (make more
opportunity)
 Tread
 Need fresh money for 3 month
ahead.
 Hard to convince to amongst
brands agency.
 Your Income
 Percentage from commissions/ fee
 Sample figures :
Fee or commission 3% from client = 2% for brand agency and
1% for media specialist.

 Percentage from media specialist net income

(dividend) per annum.
 Sample figures :
Net income media specialist divided by 5 depend on how
much percentage the contribution of billings.
 Brand agency D
bill. 50 bio; income 200 mio.

(1%) (2%) (10%)

(0.5%) (1%)
Brand agency A Media specialist X Brand agency C
bill. 50 bio.; (1%) Tot bills. 275 bio; (1.5%) bill. 100 bio.;
income 150 mio. Income : 2 bio Income 400 mio.
(7.5%) (20%)
(2%) (3%) (47
Notes : .5%
: fee or commission from client )
Others/ placement
 red : refund from fee or comm. Bill. 100 bio ;
(15%)
 blue : refund dividend Income 950 mio

Brand agency B
bill. 75 bio.; income 300 mio.