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Emphasis, Commercial
Recreation Management
By Jake Ward
04/10/15

Parks Recrea4on and Tourism

Mission Statement
We create, share, and apply knowledge about
parks, recreation, and tourism to inspire
students, inform policy, serve social needs,
encourage sustainability and economic vitality,
and advocate for the health of people,
communities, and the environment of which we
are part
More Information

Parks Recrea4on and Tourism Values

Student centeredness
Student involvement
Community connections
Informed and engaged citizenship
Excellence in and integration of scholarship,
teaching and service
Outdoor, experiential, and tradition
instruction

Parks Recrea4on and Tourism Values

Speculative as well as applied knowledge
Ecological literacy
Diversity and inclusion
Career development and professional
advancement of our graduates
Independent and lifelong learning

Emphases and Areas of

Specializa4on
Adventure and Outdoor Programs
Commercial Recreation Management
Community Recreation and Sports
Management
Hospitality Management Emphasis
Natural Resources Recreation Planning
Management
Sustainable Tourism Management
Therapeutic Recreation
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Commercial Recrea4on
Management
The commercial recreation emphasis focuses
on entrepreneurial endeavors and small
business management within the context of
hospitality, tourism, or local commercial
recreation.
Degree Plan and Semester Plan

Students in the Commercial Recreation Emphasis

take a blend of business, marketing and
management courses useful in a recreation
context.
Commercial Recreation is a medium for the
provision of recreation products and services.
Since commercial recreation is based primarily on
the customer paying a fee, commercial enterprises
are able to focus on specific target markets that
will allow for long-term profitability.

Careers
Employment options range from independent
guides and tour operator to retail specialty
stores (e.g., skiing, scuba diving) to club,
resort, and restaurant ownership.
Graduates commonly work for small
commercial operations in management
positions, and a number of our students have
started their own businesses. If you are
planning to work in the business of
recreation, this option may be for you.

More Informa4on

Contact Kelly Bricker, Ph.D.
Department of Parks, Recreation and Tourism
1901 E. South Campus Drive Annex C, Rm
1085
Salt Lake City, UT 84112

Na4onal Outdoor Leadership School

and
U-Explore






Questions?

Thanks, and remember, college is just like a big

adventure!