HOFSTEDE DIMENSIONS

POWER DISTANCE
(The distribution of power, acceptance of
inequality)

HIGH

INDIVIDUALISM VS
COLLECTIVISM
(strong group loyalty and caring)

HIGH

MASCULINITY VS FEMINITY
(Assertive competitive versus modesty and caring)

HIGH

UNCERTAINITY AVOIDANCE
strictly defined rules, homogenous culture versus
acceptance of unstructured situations)

HIGH

SWOT ANALYSIS
Market oriented, highly diversified
economy with growing industrial
and service sectors. (emerging
market)
has large young populationdynamic population
Higher Barriers to Entry
Higher gross margins
Limited risk in starting up new
business

Limited

consistently experienced high

inflation
Has been suffering the sharp
depreciation of the Turkish lira
Political bureaucracy