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VALUEMAP

Placethevaluesonthemapusingthecirclesofinfluence.

6.INCENTIVES&KPIS

3.CULTURE

Howareyougoingtomotivateand
empoweryouremployeesandstakeholders?

Think10yearsaheadandvisualize(describe)yourultimatecompanyculture.
Whatkindofpeopleareyouhiring?Howdopeoplebehave?Whatdoesyourofficelooklike?

7.VALUECO-CREATION

Whatisyourvalueproposition?Howdoyouco-createvaluewithyourcustomers?Inotherwords:Howdoyouhelpyourcustomersreachtheirgoals?

CHOOSEACOOLNAME

VISION

TOUCHPOINTS

6.DESIREDTOUCHPOINTS

EXPLANATIONDESIREDTOUCHPOINTS
Explainwhyyouwouldwantthesetouchpoints.

5.VALUEMAP
Customervaluesrelatedtothebusinesscontext.

4a.PERSONA
-Sketchthepersonaforyourproduct/service

Vision:Whatdoyouwanttobeandhowdoyouseetheworldaroundyou?
BusinessModel

4.ORGANIZATION

STARTUPCANVAS

Exploreanddesignyourbusinessin90minutes.Thiscanvaswillguideyouthroughthedesignprocessofcreatinganewstartup.
Goal:alignyourvisionwithwhatyoudoandhowyouco-createvaluewithyour(potential)customers.

Choosethestructuretoorganizeyourcompany
andexplainhowthisfitswithyourvisionandthecultureofyourcompany.

ValueProposition

MANIFACTURING
Owneristhemanufacturerofthe
product/serviceandsellsitdirectly
toconsumer.

MERCHANT
Usedbywholesalersorretailers
ofgoodsandservices.

ADVERTISER
Makingrevenuesfromadvertising
otherbusinesses.

BROKERAGE
Sharingknowledgeaboutaspecific
topicforafee.

DATA
Sellinginformationascommodity.

OTHER(createyourown)
...............................................
...............................................
...............................................

Brand:Whatareyourbrandvalues?Ifyourbrandwasaperson,howwouldyou
describeitspersonality?

Constraints

2.SHAREDPURPOSE

DNA

5.BUSINESS ENVIRONMENT

Usethevaluestovisualize(describe)yourfundamentalpurpose.

Imagine10yearsahead,whichbrandswouldyouliketohaveasstakeholdersinyoureco-system?Maptheminthecloud.
-Whywouldyouuseanofferingprovidedbythiscompany?
-Whatshouldthiscompanyhelpyouachieve?
-Whydoyouwanttoachievethis?
-Howareyoutryingtoachievethisnow?
-Whichservices/products/organizationsareyouusingtoachievethis?

9.M.V.P.OFTHEPRODUCT/SERVICE
Sketchtheminimumvialableproduct.

8.SERVICESCENARIO

VALUES
Money
Trust

Power

Service

Exposure

Product

Experience

Information

Love

Credits

Reputation

Rights

Attention
Sketchthescenarioofthepurchaseandtheproductuse.

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