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•Creative

•Open Minded
•Out of the Box
•Unique
• Logical

•Stable
•Rational
•Balanced
•Friendly
•Conservative
•Homebody
•Down to Earth
•Sensual
•People Oriented
•Friendly
•Passionate
The Origin of Color Trends
•Accessories
•Accents
•Quick Turn-Around
Products
First
There
is
Fashion
Mass Market
1 Year to 3 Years
•Soft Goods
•Automobiles

•Small Accessories
•Carpet, Tile, Hardwood
•Exterior Products
•Appliances
Color Traditions
Regional Color
Color
Memories
Ethnic
Traditions
and Color
The Influence of Television and Movies
Automotive
Color
Color and Emotion
Color as Therapy
FAST, FAST, FAST!
The Science of Color
Observer
•Human - variable
•Spectrophotometer

Variable do
to age,
experience
and
equipment
Object
•Smooth
•Rough
•Glossy
•Flat
Light
•Daylight
•Artificial light
•Simulated light
•A pair of colors that do not match in
different lights
•Geometric Metamerism, the geometry
of an object that changes the look of
the color
Ultraviolet Infrared

400 700

The Visible Spectrum


m
Our Need for Full Spectrum Light
• Just
as Plants Need Full Spectrum Light so
do Humans
•Lack of Full Spectrum Light May Cause
SADS
•SADS (Seasonal Affective Disorder
Syndrome) Causes Depression and
Listlessness.
Color
Harmony
The Color Wheel
Cool Colors
Cool
Warm Colors
Warm
Filling the Void

Warm

Cool
Hue Value Chroma
TINT + =

TONE + =

SHADE + =
A Slice of
Color
Monochromatic
Mono= ONE
Chromatic = Color
Monochromatic

Warm

Cool
Adjacent or Analogous
Color near each other on color wheel
Always ALL warm or ALL Cool
Related/Analogous

Warm

Cool
Complementary
Opposite Colors
Combination of Warm and Cool
Complementary

Warm

Cool
Simultaneous Contrast
Color as
a
Solution
to a
Problem
Basic Color Rules
•Dark colors are heavier
•Light colors of lighter
•Neutral colors recede
•Bright colors advance
Practical
Considerations
•Size/Proportion
•Color Placement
•Surroundings
•Purpose
•Accents
Size/Proportion
Surroundings
Color Placement
Purpose
Accents
•Non Metal Accessories
•Stone
•Windows/Doors
•Roofs
•Trim
Color Considerations
•Physical properties
•Benchmark against other materials
•Future fit
•Aesthetic properties
For further information contact:
Pat Verlodt at
patscolor@earthlink.net