The following mentioned are the list of assignments which should be submitted in
groups latest by end semester.
1. Case study: A report is to be submitted and PowerPoint presentation is to be presented. What is expected: Identify problem Segregate the problem into real problem from virtual problem Solution to the case Analyze the case Marketing concepts that the case is relating 1. Industry analysis: Identify a company which directly or indirectly is associated with port and shipping. Analyse the company, competitor, customer. What is expected: Background of the company Financial result from past 3 years Area of operation Products or services offered by the company Customers of the company Segmentation Competitors ( top 3 competitors) Competitive analysis Environment of the company Customers of the company Comparative chart (SWOT analysis) Strategies of the company 4Ps of marketing A synopsis is to be submitted before mid sem. 2. Mystry shopping OR assignment on advertising and media planning What is expected: Theme or a topic What to advertise What message to give Mystry shopping includes questionnaire and observing market environment 3. Review paper: Domain specific Read journals Choose a concept Analyse the gap and the critical points In conclusion Link it with shipping industry Please note that all the above mentioned assignments and presentations is to be submitted and presented before end semester except the synopsis of industry analysis which is to be presented before mid- semester examinations. All the above mentioned assignments is a part of examination therefore its mandatory for all students to submit on time.