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DEALER/RETAILER QUESTIONNARIE

6. Education:
S.S.C

H.S.C

Agriculture Graduate

Post graduate

Other Graduate
7. From how long you are in this business?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
8. No. of village you covered in your area?
_________________________________________________________________________
9. How many WSF companies are you dealing with their product range?
Sr.No.

Company

Brand Name

Range of products

Intensiy

10. What is the price structure of Different companies are you dealing with?
Sr.No

Grades

Companies

Packing (Kg.)

MRP (Rs.)

Dealers
Price (Rs.)

SubDealers
Price (Rs.)

11. Give rank to WSF Companies according to sales turnover?


1.________________________

2.___________________________

3.________________________

4.___________________________

5.________________________
12. How much WSF you will able to sale next coming year?
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______________________________________________________________________________
______________________________________________________________________________
13. Performance of the following WSF Company dealing in above.
Rank the following parameters according to scale:
1. Highly satisfied

2.Satisfied

3. Moderately satisfied

4.Unsatisfied

5. Highly unsatisfied
Company name
Parameter
Price
Margin
Demand by farmer
Quality
Brand popularity
Company reputation
Timely availability
After sale service
Promotional
effectiveness
Customer satisfaction
Behaviour of
Marketing officer
14. According to you which are the major factors preferred by consumer while purchasing the
WSF?
Parameter

High

Medium

Price
Quality
Brand name
Yield
Past experience
Recommendation
from dealer
Service / support
15. Which companies WSF are popular in your area & Why?
Sr. No.

Name of Company

Reason

Low

16. Since how long you are associated with RCF?


> 2 Year

> 5 Year

> 10 Year

> 15 Year

17. Are you interested to sale WSF of RCF Company next coming year?
Yes

No

18. Is there any need to modify the packaging of RCFs WSF?


Yes

No

If Yes
______________________________________________________________________________
______________________________________________________________________________
19. What king of pnblem do you faced while dealing with RCF Wad!soluble fertilizers?

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