- Janesville, WI
Public Relations Plan
Introduction
The Hope Institute of Uganda (HIU) is a non-profit organization that helps provide
educational and economic opportunities to citizens in Uganda. The Hope Institute of Uganda
also provides a medical services program to enable the poor and ill to access much needed
medical care.
The Jinja Jewelry Fair Trade Gift Shop is a branch of the Hope Institute of Uganda that
provides a view of the African Culture along with selling jewelry made by the women of
Uganda. The jewelry is made from recycled paper, seeds, and stones.
This non-profit organization was officially founded in April of 2008.
SWOT Assessment:
Strengths:
The Hope Institute of Uganda has a great message about helping children receive
education. Also, the company is unlike other companies and HIU can use its uniqueness
to market to customers.
Weaknesses:
HIU has a major lack of publicity and funding. Although the company has a store front
right off a main road in a busy town,
HIU lacks funding to compete with other non-profits on a larger scale.
Opportunities:
HIU has the opportunity to become an extremely successful and profitable company by
the use of its unique message and desirable products. Although the market for this type of
jewelry and products is small, the opportunity for success is large because very few
companies have this one-of-a-kind product with a heartfelt message.
Threats:
The company Beads 4 Life is the biggest competitor in this unique market. They have
more publicity and funding than the HIU and at the current time, Beads 4 Life is the
biggest threat to The Hope Institute of Uganda.
College Organizations
o College organizations are always looking for new ways to get involved in their
community.
College Students
o College Students will be great for helping make tiny improvements and keeping
your organization up to date. They may take on further projects with your
institute or help me volunteer opportunities.
Medical Audiences
Professional Medical Associations
o American Chronic Pain Association
o American Medical Association
Both of these associations have a newsletter that reaches out to extremely
large audiences of medical and pharmaceutical professionals who could
potentially contribute supplies and their time.
Medical Journals
o Many medical journals would be glad to feature volunteer opportunities for their
readers.
WKOW 27
5727 Tokay Blvd., Madison, WI 53719, Switchboard: 608-274-1234, Newsroom: 608-273-2727
News Director; Ed Reams: ereams@wkow.com
Radio Stations
WJVL 99.9
P.O. Box 5001
Janesville, WI 53547-5001
1 South Parker Drive, Janesville, WI 53547
Business Phone: 608-752-7895
Evening Host/Promotions Coordinator: Chet Daniels, Phone: 608-755-8320
Email: chester@wjvl.com
Magic 98.1
730 Rayovac Drive
Madison, WI 53711, Magic Studio Lines
Local: (608) 321-0098
General Sales Manager: john.hunt@mwfbg.net
Phone Number: 608-441-3624
Local Opportunities
Janesville Farmers Market, Inc. PO Box 8252, Janesville, WI 53548
Phone Number: (608) 289-9292, board@janesvillefarmersmarket.com
manager@janesvillefarmersmarket.com
Dane County Farmers Market, 2 E Main St, Madison, WI 53703
Phone number: (608) 455-1999, Market Manager: Bill Lubing
Phone Number: (608) 455-1999, bill@dcfm.org
Milwaukee Garden District Farmers' Market, W Norwich St, Milwaukee, WI 53207
gardendistrictfarmersmarket.com
Phone number: (414) 379-2450
Contact page: http://www.gardendistrictfarmersmarket.com/contact-us/
Medical Journals
International Journal of Health Geographics
BioMed Central Ltd. , 236 Gray's Inn Rd., Fl. 6, 34-42 Cleveland St.
London WC1X 8HL, United Kingdom
info@biomedcentral.comhttp://www.ij-healthgeographics.com/home
Phone: 44-20-31922000.Fax: 44-20-31922010.
Online journal covering the application of geographic information systems and science in public
health, healthcare, health services, and health resources. Key Personnel: Dr. Richard E. Hoskins,
Board Member; Dr. Maged N. Kamel Boulos, Editor-in-Chief; Prof. Ewart R. Carson, Board
Member. ISSN: 1476-072X. Available by subscription. Accepts advertising.
Physicians Life
Address: 6900 Grove Rd, Thorofare, NJ 08086
Phone: 856-848-9005 Fax: 856-848-6091
PERSONNEL
ADV Michael Sanders, Acct Mgr, P: 312-348-1203, E-mail m.sanders@jamesgelliott.com
ADV Corrin Doherty, Acct Mgr, P: 917-421-9076, E-mail c.doherty@jamesgelliott.com
ADV Leslie Palmer, Acct Mgr, P: 248-227-1051, E-mail l.palmer@jamesgelliott.com
PHYSICIANS' LIFE consists of articles about escapism, epicurean delights, and
unique travel spots along with features on business, money and tech.
Articles strive to uplift and inform about a balanced lifestyle, with a mix of
useful and interesting information for physicians.
Circulation: 341,000.
Resources to Contact
Janesville
"Business after Fives"
Local Janesville Business Organization
http://www.forwardjanesville.com/WhatWeDo/Events/BusinessAfterFives.aspx
uwwbsu@uww.edu
Possible group to work with and collaborate with on events and fundraising.
UWWTV
Jim Mead
meadj@uww.edu
(262) 472-5659
Capable of assisting with providing a professional quality scripted video message and possibly
advertisements.
Other Wisconsin Universities
Marquette University African Student Association
Current President Anna Ogunkunle
Anna.Ogunkunle@mu.edu
This chapter or the African Student Association is very involved and also sponsors AFAHYE
which would be good to participate in have included whole e-board
Marquette University African Student Association
2015-2016 President Anwuri Osademe
Anwuri.Osademe@mu.edu
The logo shown above is our suggestion for the rebranding of the store, it would unify the
institute and store in constituents and potential customers minds. In addition, having the motto
of the institute shown gives the idea that it is not merely just a store. It is a store from which the
sales go to legitimate cause that helps change lives. In addition, removing gift from the title
creates a better association in the mind of customers as gift shops usually entail expensive
trinkets that one buys to benefit a company and not individuals in need.
Custom Product Message Cards
Custom cards that explain the mission of the products being sold that also the name of the
individual who made it and a brief description of how the product was created and how the profit
will be used as well as including a QR code for information and donations. This will allow
customers to interact more with the mission of the company while shopping as well as when they
the take the product home they will have a constant reminder of the life they are impacting.
Website Update
Social Media Update
Facebook:
o Make one Facebook page rebranded with the new name.
o Market the medical volunteer opportunities and store through
o Have one administrator in charge of maintaining the page
Hope Institute of Uganda
12
NEWS
RELEASE
55 S River St, Janesville, WI 53548
Phone: (608) 314-3950
http://www.hopeinstituteuganda.org/
Contact: Luke Warmke
Email: warmkels20@uww.edu
1-4pm in the North Commons Room. This event is free to the public and will provide a unique
cultural experience for anyone attending.
The idea for The Hope Institute of Uganda was thought of in 2006 by Joy Ngobi with the
intentions of creating and providing jobs for disadvantaged women in Uganda. The Hope
Institute of Uganda is a Wisconsin 501 (c) (3) nonprofit organization thats goal is to raise money
to send back to Uganda for medical supplies and scholarships of orphan Ugandan students. They
also own and operate the Jinja Fair Trade Gift Shop that works with local Ugandan artisans
and provides them with employment opportunities by making handmade jewelry out of local
products such as recycled paper.
Mission Statement
The Hope Institute of Uganda exists to Change generations, one life at a time by bringing hope
through economic opportunities and education. We are a faith based non-profit that works with
people from all walks of life irrespective of race, social status, color, religion. Our membership
is comprised of ordinary men and women from many diverse backgrounds. We are based in
Janesville, Wisconsin and have ongoing projects in Jinja Uganda. The Hope Institute of Uganda
exists to form partnerships with groups and individuals around the world that helps the most
marginalized, at risk communities, achieve their potential. Vulnerable communities are those
people living in extreme poverty, lack basic medical care, adequate food, education and lack any
opportunities for encouragement in life to reach their full potential. Our Mission is thus not only
to provide basic, vocational educational and economic opportunities, greater health care to the
marginalized in Uganda but also have a local impact in the Rock county, Wisconsin. To learn