Anda di halaman 1dari 7

8- Alpha Software:

Gemma Murphy has recently been appointed as the CEO of Alpha Software plc. The company develops
specialist software for use by accountancy professionals. The specialist software market is particularly dynamic
and fast changing. It is common for competitors to drop out of the market place. The most successful companies
have been particularly focused on enhancing their offering to customers through creating innovative products
and investing heavily in training and development for their employees.
Turbulent times
Alpha has been through a turbulent time over the last three years. During this time there have been significant
senior management changes which resulted in confusion among shareholders and employees as to the strategic
direction of the company. One investor complained that the annual accounts made it hard to know where the
company was headed.
The last CEO introduced an aggressive cost-cutting programme aimed at improving profitability. At the
beginning of the financial year the annual staff training and development budget was significantly reduced and
has not been reviewed since the change in management.
Future direction
In response to the confusion surrounding the companys strategic direction, Gemma and the board published a
new mission, the primary focus of which centers on making Alpha the market leader of specialist accountancy
Gemma was appointed as the CEO having undertaken a similar role at a competitor. The boards were keen on
her appointment as she is renowned in the industry for her creativity and willingness to introduce fresh ideas.
In her previous role Gemma oversaw the introduction of an integrated approach to reporting performance. This
is something she is particularly keen to introduce at Alpha.
During the company's last board meeting, Gemma was dismayed by the finance directors reaction when she
proposed introducing integrated reporting at Alpha Software. The finance director made it clear that he was not
convinced of the need for such a change, arguing that 'all this talk of integrated reporting in the business press is
just a fad, requiring a lot more work, simply to report on things people do not care about. Shareholders are only
interested in the bottom line'.
Discuss what is meant by 'integrated reporting', highlighting how it differs from traditional
performance reporting. (10 marks)
How may integrated reporting help Alpha Software to communicate its strategy and
improve the companys strategic performance? Your answer should make reference to the
concerns raised by the finance director. (10 marks)
Advise on the likely implications of introducing integrated reporting which Alpha should
consider before deciding to proceed with its adoption. (5 marks) (Total = 25 marks)

16 Beau Co

Beau Co is a medium sized manufacturer of specialist computer components. The market has become
particularly competitive in recent years, with competitors vying to sell products to large blue chip
organisations. Beau Cos operations are heavily dependent on IT. Production materials are purchased
through the companys state of the art online procurement and inventory management systems, and all
sales are made via the companys website. A backup of all information stored across BeauCos IT systems
is taken every three months.
Component parts department
Beau Co pays engineers working in the component parts department a generous salary. This is due to the
specialist nature of the work undertaken and long hours worked. Frequently engineers are required to work
overtime in order to meet customer orders. During the companys most recent board meeting, Beau Cos
managing director Thomas Gethings revealed a fraud that had been uncovered by the assistant head of
human resources.
The fraud was carried out by two employees. Alice Perkin, the payroll officer, had recently been left in
charge of the payroll department as the payroll supervisor was on maternity leave. The payroll supervisor
always reviewed and signed off the payroll data produced by Alice prior to finance releasing payments.
Due to the supervisors absence, Alice had taken over both roles. Adam Thomas, operations manager of
the component parts department was responsible for producing and authorising the overtime worked by
the engineers each month. He would send Alice the approved monthly overtime figures to enter onto the
payroll system. BeauCos human resources department maintains standing data on all employees. The
standing data is updated when an employee joins or leaves the organisation. This data contains each
employees personal bank details used by the finance department in paying the monthly staff salaries. The
assistant head of human resources was designated to update the standing data stored on her computer.
Late one evening, Alice was able to access the data where she added three fictitious engineers with the
same bank account details. The human resources department had disabled the required security settings
on all computers as many in the department regarded the need to
continually update their passwords to be too cumbersome.
In a bid to improve security on site all internal doors leading to areas containing confidential information,
including finance and human resources, had been fitted with a pass code entry system. To gain access,
authorised staff were required to enter a four digit code to unlock the doors. Due to early glitches with the
system, all internal entrances had been left unlocked.
Adam submitted false overtime claims to the payroll department in respect of the fictitious employees.
Using the companys payroll processing system Alice was able to put through significant monthly
payments per rogue employee.
Initially, a member of the finance department queried the sudden rise in overtime payments with Adam,
who downplayed the concern, exclaiming that the overtime had been needed to meet a shortage of staff.
No further action was taken. Company policy requires that significant deviations in staff costs should be
taken up with the head of production prior to payments being made. As a result Alice and Adam were able
to amass a significant amount of additional pay, which was received into a new bank account operated by
both fraudsters. The fraud was uncovered five months later when the assistant head of HR conducted a
review of the standing data and noticed the three fictitious employees entered all had the same bank
account details.
IT review
In response, Thomas Gethings ordered a full review of the companys IT and information systems to ensure
that a similar event does not occur again. To support the board an external IT consultancy firm has been
approached to recommend improvements to help safeguard BeauCos IT systems and processes. During
one meeting with the BeauCo board one consultant made reference to the importance of continuity
planning and disaster recovery.
(a) Analyse the adequacy of BeauCos internal control processes. (You should give particular
consideration to the IT controls and payroll processes in place at the company and suggest practical
recommendations on how these could be improved.) (16 marks)

(b) The board of BeauCo would like to gain a better understanding of the terms continuity planning and
disaster recovery. Acting as an IT consultant advise the board why both continuity planning and
disaster recovery activities are likely to be significant to BeauCo. (9 marks)

17 Finch Co
The company
Finch Co is a national grocery retailer, consisting of 230 stores throughout the country. The
company has a strong reputation for selling quality food and drink products, supported by
excellent standards of customer service. The company is regarded as a relatively small player in
the market. Finch Co has a loyal customer and staff base, and many employees have worked for
the company for a number of years.
Historically, the company has limited its use of IT in its operations. The company does have a
small IT team based at head office. The current information system allows for weekly sales
reports to be generated per store. All inventory ordering for stores is done manually at head
office. Six years ago Finch Co developed its first website. The site offered basic information such
as opening times and store locations.
Trading conditions
In recent years Finch Co has suffered from a drop in profits and seen its market share fall. The
CEO, Andrew Finch, identified rising store costs and technological developments by competitors
as being the two main causes behind the company's dip in performance. In response, two years
ago he established a project to generate proposals to address the company's declining
performance. The project was overseen by a project committee consisting of the CEO, Operations
Director, and the Customer Service Director none of whom had been involved in any similar
projects in the past.
Project proposals
The project committee agreed to the implementation of two new systems without delay.
New checkout system
The first new system saw Finch Co scrap its staffed checkouts in all of its stores and introduce a
'state of the art' scanner system. As a result, a significant number of the companys checkout
operators have been made
redundant. The scanner system works by allowing shoppers to scan product barcodes using a
hand-held scanning device as they pass around the store. Once scanned these items can then be
placed in the shoppers trolley. At the checkout, the customer then attaches the device to a small
docking port which downloads the scanned items, removing the need to physically move items
from the trolley to conveyor belt. The customer then pays for their items using a self-service
payment function. To reduce the scope for product theft, where items are put in a trolley without
being scanned, the retained checkout operators have been assigned to assisting customers
download their scanned items at the checkouts. Andrew Finch believes this should help deter
customers from leaving the store without paying for all of the items in the trolley as staff should
be able to clearly identify such disparities between the downloaded data and the physical items
in the trolley or basket.
The project committee were particularly attracted by the hardware suppliers promise that the
new system would on average cut the amount of time customers spend queuing at the checkout
from 5 minutes to 2 minutes. Andrew Finch decided to limit amount of training all store staff
would receive regarding the usage of the scanner system before the it went live, insisting that
staff learn best by simply getting stuck in and learning as they go. The new system can

generate real time sales reports per store and has been integrated into the companys
inventory ordering system to remove the need for manual ordering.
Click and collect
The second development introduced was based upon systems which are already used by Finch
Cos competitors. A click and collect feature was added to Finch Cos existing website. The
system allowed shoppers to order goods online to be collected from their nearest store arranged
at a time to suit. All stores have been fitted with a new customer service counter where
customers collect their orders at the designated time slot. Prior to the implementation of the
service, the Operations Director anticipated online orders to be in the region of 3,000 orders
each month per store.
Unveiling the developments to Finch Cos store staff, Andrew Finch stated that the new systems
represent a bold move for our company. For too long we have believed that the key to our
success was only selling good quality products. The world has moved on and we need to evolve if
we are to remain a competitive player. Customers now expect more from us, convenience is what
people want. If we dont adapt, our customers will shop with our rivals. I hope you will all get
behind these changes and support each other through this time.
Since the introduction of the new systems, things have not gone smoothly. Finch Co has seen a
dramatic increase in the number of customer complaints it receives.
A significant number of customers have complained about not understanding how the in-store
scanner system
operates. This has caused delays at the checkouts, with many customers queuing up the aisles
to pay for their
goods. Store managers have complained that some loyal shoppers have started to walk out of
the store when
noticing the growing queues. One comment left on an online shopping forum claimed that
customers were
struggling to connect the scanners to the checkout. When I asked a member of staff for help he
just looked at me blankly and said Im not too sure, I only had 10 minutes training this morning.
Actual orders through the click and collect service have been much higher than anticipated. On
average 8,000
orders each month per store have been received since the system went live. This has resulted in
numerous cases of online orders not being ready when due for collection. One shop worker
complained that 'no one knows what they are doing. I not sure if I am supposed to be stocking
items on the shop floor or preparing click and collect orders for collection or helping customers
with the scanners. Its a mess.'
(a) In support of the CEO's comments that Finch Co needs to evolve and adapt to remain
competitive, evaluate
why the new systems are necessary in helping Finch Co to address the issue of strategic
alignment.(7 marks)
(b) Using the four views model as a framework, evaluate the extent to which these four views led
to the failure
of the new systems. (18 marks) (Total = 25 marks)

interpret relevant legal requirements. Fortunately, their interpretation was correct and the new centre was
deemed, by an
independent assessor, to meet accessibility requirements.
Unfortunately, the new centre was not as successful as had been predicted, with income in the first year
well below
expectations. The project sponsor began to be increasingly critical of the builders of the centre and
questioned the
whole value of the project. She was openly sceptical of the project to her fellow local authority employees.
suggested that the project to build a cost-effective centre had failed and called for an inquiry into the
of the project manager of the construction company who was responsible for building the centre. We need
him to
explain to us why the centre is not delivering the benefits we expected, she explained.
(a) The local authority has commissioned the independent Project Audit Agency (PAA) to look into how the
project had been commissioned and managed. The PAA believes that a formal terms of reference or
project initiation document would have resolved or clarified some of the problems and issues encountered
in the project. It also feels that there are important lessons to be learnt by both the local authority and the
construction company. Analyse how a formal terms of reference (project initiation document) would have
helped address problems encountered in the project to construct the community centre and lead to
improved project management in
future projects. (13 marks)
(b) The PAA also believes that the four sets of benefits identified in the original business case (rental
energy savings, increased income and better staff morale) should have been justified more explicitly.
Draft an analysis for the PAA that formally categorises and critically evaluates each of the four sets of
proposed benefits defined in the original business case. (12 marks)

26 HomeDeliver (12/11)
HomeDeliver is a nationwide company that sells small household goods to consumers. It produces an
comprehensive catalogue which it distributes to staff known as catalogue supervisors. There are 150 of
supervisors in the country. Each supervisor has approximately 30 part-time home based agents, who then
the catalogue to consumers in their homes. Agents subsequently collect the catalogue and any completed
forms and forward these forms to their supplier. Payment is also taken when the order is collected.
Payment is by
cash or cheque ant these payments are also forwarded to the supervisor by the agent. At the end of the
week the
supervisor returns completed order forms (and payments) to HomeDeliver. Order details are then entered
into a
computer system by order entry admissions at HomeDeliver and this starts an order fulfilment process that
with goods being delivered directly to the customer. The supervisors and the agents are all self-employed.
HomeDeliver rewards supervisors on the basis of how many agents they manage. Agents reward
packages are
based on how many catalogues they deliver and a commission based on orders received from the homes
they have
collected orders from.

In August 2010 HomeDeliver decided to replace the physical ordering system with a new electronic
system. Agents would be provided with software which would allow them to enter customer orders directly
into the
computer system using their home personal computer at the end of each day. Payments would also be
paid directly
into a HomeDeliver bank account by agents at the end of each day.
The software to support the new ordering system was developed in-house to requirements provided by the
current order
entry administrators at HomeDeliver and managers concerned with order fulfilment and invoicing. The
software was
tested internally and by the order entry administrators. At first, both the specification of requirements and
initial software
testing progressed very slowly because order administrators were continuing with their normal operational
However, as project delays became more significant, selected order administrators were seconded to the
project full-time.
As a result the software was fully acceptance tested by the end of July 2011, two months behind schedule.
In August 2011 the software was rolled out to all supervisors and agents. The software was claimed to be
easy to use, so
no formal training was given. A large comprehensive manual with colour screenshots was attached as a
PDF to an email
sent to all supervisors and agents. This gave detailed instructions on how to set up and use the software.
Unfortunately, problems began to appear as soon as the agents tried to load and use the software. It was
found to
be incompatible with one particular browser, and agents whose computers used that browser were advised
to use
an alternative browser or computer. Agents also criticised the functionality of the software because it did
not allow
for the amendment of orders once the had been submitted. It emerged that customers often contacted
agents and
supervisors to amend their order prior to it being sent to HomeDeliver. This was no longer possible with the
system. Many agents also claimed that it was not possible to enter multiple orders for one household.
HomeDeliver confirmed that entering multiple orders was possible; it was just not clear from the software,
or from
the instructions provided, how this could be achieved.
Most of the agents were reluctant to print off the manual (preferring to read it on screen) and a significant
claimed that they did not receive the email with the manual attachment. Agents also found quite a number
spelling and functionality errors in the manual. At certain points the software did not perform in the way
the manual
stated that it would. Internal standards at HomeDeliver require both a post-project and a postimplementation review.
(a) Explain the purpose of each of the following: a post-project review, a post implementation review and a
benefits realisation review. (6 marks)
(b) Evaluate the problems and the lessons that should be learned from a post-project review and a
review of the electronic ordering system at HomeDeliver. (12 marks)
(c) Home Deliver does not have a benefits management process and so a benefits realisation review is
inappropriate. However, it does feel that it would be useful to retrospectively define the benefits to Home
Deliver of the new electronic ordering system. Identify and discuss the potential benefits to HomeDeliver of
the new electronic ordering system. (7 marks)
(Total = 25 marks