Results

21 Groups, 15 in each group, a total of 161 males, and 154

females. A male to female ratio equaling 23:22, and a total
population of 315.

1. 88% when asked about which item looks healthier most

subjects choose a product with a lighter accented background
such as white which correlated with Kashi Waffles.
2. 66% of subjects associated colors such as green, white, and
blue with health related items. And darker colors such as
black, yellow, and pink with items that were less healthy than
their counterpart product.
3. 82% of female subjects associated taste with color so closely
that when they were unfamiliar with a products actual taste
they chose the product that had more detail to its packaging
or to its overall presentation.
4. When choosing products that were related to a spice flavor or
having a spicy taste than its counterpart, 72% of subjects
selected products that had more red, orange, or black to the
design than products that had lighter colors.
5. About 55% of male subjects choose opinionated answer
choices that had nothing to do with product packaging.
6. When asked questions about the flavor of products that are
proven have the same ingredient and taste, 63% of subjects
choose products that had a design that blatantly stuck out.
Such as a bolder words, or pictures to the packaging.
7. 18% of females choose opinionated answer choices that had
nothing to do with product packaging.