CENTER FOR INTERNATIONAL EDUCATION (CIE)

MARKETING BUDGET FOR YEARS ENDED 31 DECEMBER 2015

Estimated Estimated cost per
Category
Estimated Subtotal
quantity
unit
Advertising
Catalogue
Brochures
Banner
Newspaper
Television
Advertising Costs Total
Communication
Websites
Facebook Fanpage
Communication Costs Total
Public Relation
Charity events
Direct marketing
Lobby
Public Relation Costs Total
CIE Activities
SUD12 Business Strategy Contest
Prize
Newspaper
Totals
SUD 12 Small Business Enterprise
Gift
Banner
Standee
Newspaper
Flower
First prize
Second prize
Third prize
Consolution prize
Totals
SUD 13 Intergrated Marketing Competition
Backdrop
Banner
Gift
Poster
Small lamp
Meal for CIE Staff

1,000
3,000
3
10
2

4,000
645
500,000
300,000
1,000,000

4,000,000
1,935,000
1,500,000
3,000,000
2,000,000
8,435,000

1
1

1,000,000
500,000

1,000,000
500,000
1,500,000

2
3
3

3,000,000
3,000,000
2,000,000

6,000,000
9,000,000
6,000,000
21,000,000

11
1

200,000
250,000

2,200,000
250,000
2,450,000

3
1
2
1
3
1
1
1
1

200,000
500,000
100,000
200,000
50,000
2,000,000
1,500,000
1,000,000
500,000

600,000
500,000
200,000
200,000
150,000
2,000,000
1,500,000
1,000,000
500,000
6,650,000

1
2
3
6
8
12

1,200,000
300,000
200,000
150,000
50,000
550,000

1,200,000
600,000
600,000
900,000
400,000
6,600,000

First prize
Best Video
Best T-shirt
Best Poster
Best souvenier
Consolution prize
Newspaper
Flower
Totals
Events Costs Total
Estimated Makerting Grand Totals

Sponsorship
Scholarships of English examinations
Miss and Mr High School Competition
Sponsorship Costs Total

1
1
1
1
1
4
1
12

4,000,000
1,000,000
1,000,000
1,000,000
1,000,000
200,000
300,000
50,000

4,000,000
1,000,000
1,000,000
1,000,000
1,000,000
800,000
300,000
600,000
20,000,000
29,100,000
60,035,000

8
2

100,000,000
127,000,000

800,000,000
254,000,000
1,054,000,000

Note

Divided into 4 years

Sales Forecast (2015-2016)

January
Number of student
Sunderland Program
0
Keuka Program
0
Top-up Program
0
English Program
0
Total
Tuition fees
Sunderland Program
2015
Keuka Program
Top-up Program
English Program
Total sales
Sunderland Program
Keuka Program
Top-up Program
English Program
Total

2016

Sunderland Program
Keuka Program
Top-up Program
English Program
Total
Tuition fees
Sunderland Program
Keuka Program
Top-up Program
English Program
Total sales
Sunderland Program
Keuka Program
Top-up Program
English Program
Total

January
0
0
0
0

Feburary

March

April

90
10
20
45
165

0
0
0
0

0
0
0
0

March
0
0
0
0

April
0
0
0
0

34,000,000
34,000,000
70,000,000
22,000,000
3,060,000,000
340,000,000
1,400,000,000
990,000,000
5,790,000,000

Feburary
100
15
25
58
198
34,000,000
34,000,000
70,000,000
22,000,000
3,400,000,000
510,000,000
1,750,000,000
1,276,000,000
6,936,000,000

May

June

July

August

September

October

November

0
0
0
40
40

0
0
0
0

0
0
0
0

0
0
0
0

100
15
25
60
200

0
0
0
0

0
0
0
0

October
0
0
0
0

November
0
0
0
0

34,000,000
34,000,000
70,000,000
22,000,000
3,400,000,000
510,000,000
1,750,000,000
1,320,000,000
6,980,000,000

May
0
0
0
55
55

June
0
0
0
0

July
0
0
0
0

August
0
0
0
0

September
110
18
30
70
228
34,000,000
34,000,000
70,000,000
22,000,000
3,740,000,000
612,000,000
2,100,000,000
1,540,000,000
7,992,000,000

December
0
0
0
0

December
0
0
0
0
481