advertising

(dvr-tzng)

1.Theactivityofattractingpublicatte
ntiontoaproductorbusiness,asbyp
aidannouncementsintheprint,broad
cast,orelectronicmedia.
2.Thebusinessofdesigningandwriti
ngadvertisements.
3.Advertisementsconsideredasagro
up:Thispapertakesnoadvertising.

Advertising(oradvertizing)is a form of
marketingcommunicationused to persuade an
audienceto take or continue some action, usually
with respect to a commercial offering, or political or
ideological support.
In Latin,ad verteremeans "to turn toward".
The purpose of advertising may also be to
reassure employees or shareholders that a company
is viable or successful.
Advertising messages are usually paid for by
sponsorsand viewed via variousold media;
including mass media such as newspaper,
magazines, television advertisement, radio
advertisement,outdoor advertisingordirect mail; or
new mediasuch as blogs, websites or text messages.

Egyptians

usedpapyrusto make sales

messages and wall posters.
Lost and foundadvertising on papyrus
was common inAncient Greeceand
Ancient Rome. Wall or rock painting for
commercial advertising is another
manifestation of an ancient advertising
form, which is present to this day in
many parts of Asia, Africa, and South
America. The tradition of wall painting
can be traced back to Indianrock art
paintings that date back to 4000 BC
Bronze plate for printing an
advertisement for the Liu family needle
shop atJinan,Song DynastyChina. It is
considered the world's earliest identified
printed advertising medium.

MAJOR METHODS OF ADVERTISING

1.

Using Direct
Mail
2. Using Signs
and Displays
3. Using
Classified Ads in
Newspapers and
Magazines
4. Advertising on
Radio and T.V.

Interesting Facts About ADS

Ice cubes in beverage advertisements are typically

made of acrylic so they wont melt under hot
photography lights or move around. Bubbles are made
by adding detergent, and water is added so light will
filter through better

By the time a person in the United States is 65 years

old, he would have seen an estimated two million
television commercials

Advertisers appeal to several common psychological

themes to motivate people to buy their products.
Some of the most common psychological appeals are
to self-preservation, sex, self-esteem, fear, authority,
and imitation.

The largest group of advertisers is food marketers.