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Ethical Model and Effective

Communication
Knowledge of ethical models or theories helps you not only to encode
messages more effectively but also to better understand and decode any
messages received in daily organizational communication

Individual-Based Ethical Framework


Utilitarianism
Any decision should lead to the best possible outcome that
balances the positive and negative consequences

Moral Right Principle


The moral tights approach recognizes that human beings are
born with fundamental right and privileges

Justice Principle
Distributive justice
Procedural justice
Compensatory justice

Cultural Universalism
Individuals should choose a course of action that they can
apply to all people under all circumstances

Cultural relativism
There is no single right way and no universal standards or
rules can be used to guide or evaluate the morality of an act

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