KATA PENGANTAR
DAFTAR ISI
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i
ii
BAB I PENDAHULUAN
1. Latar Belakang
2. Rumusan Masalah
3. Tujuan
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1
2
2
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3
4
5
7
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12
BAB II PEMBAHASAN
1. Definisi Pemasaran
2. Konsep Pemasaran
3. Strategi Pemasaran
4. Perencanaan Pemasaran
BAB III PENUTUP
Kesimpulan dan Saran
DAFTAR PUSTAKA
ii