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Insight mining

U & A study

Post Launch study


BrandSpace: Brand status
assessment
Customer Satisfaction
Organization health check
QuixFix: Ad post test
Activation Check
Mystery Shopping

h g
c
un orin
a
L it
on
M

Ad development
Ad screening: Ad pre
test
Trade mechanics
study
Shopping behavior
study

Segmentation
Ethnography
Desk Research
Defining an
opportunity or
a problem

Ideation workshop
Concept
Development
Concept test

Fo
r
ide min
co as g
nc
ep /
ts

nt
t
e
c
u
m
od lop
r
nt
P ve
e
de
em
v
/ pro
im

Product /Sensory
test
Packaging test/
name Test
Shelf Impact
Pricing Study
Sales Forecasting

Insight mining
U & A study

Post Launch study


Brand status assessment
Customer Satisfaction
Organization health check
Ad post test
Activation Check
Mystery Shopping

h g
c
un orin
a
L it
on
M

Ad development
Ad screening: Ad pre
test
Trade mechanics
study
Shopping behavior
study

Segmentation
Ethnography
Desk Research

Defining an
opportunity or
a problem

Ideation workshop
Concept
Development
Concept test

Fo
r
ide min
co as g
nc
ep /
ts

nt
t
e
c
u
m
od lop
r
nt
P ve
e
de
em
v
/ pro
im

Product /Sensory
test
Packaging test /
Name Test
Shelf Impact
Pricing Study
Sales Forecasting